Brandwave

How popular isQuickBooks in search?

In September 2026, there were an estimated 1.8M branded searches for QuickBooks worldwide which held steady over the last 12 months. QuickBooks holds 35.8% estimated Share of Search among accounting software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Xero45.3%
  2. QuickBooks35.8%
  3. Zoho Books16.3%
  4. FreshBooks1.8%
  5. Sage Intacct0.81%
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Where does QuickBooks compete?

QuickBooks is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Accounting software2nd of 535.8%Shown below
Bookkeeping software2nd of 436.1%Show ranking

Which accounting software compete with QuickBooks?

QuickBooks against accounting software worldwide, by month

Share of Search by month for Xero, QuickBooks, Zoho Books. The figures are in the table below the chart.

View monthly share of search table
MonthXeroQuickBooksZoho BooksFreshBooksSage Intacct
Oct 202541.8%40.4%14.9%2%0.91%
Nov 202545.3%35.9%16.2%1.8%0.81%
Dec 202540.5%39.1%17.6%2%0.88%
Jan 202642%40.2%14.9%2%0.91%
Feb 202642.2%40.5%15%1.4%0.92%
Mar 202642.2%40.5%15%1.4%0.91%
Apr 202642.2%40.6%15%1.4%0.92%
May 202645.6%36%16.2%1.2%0.99%
Jun 202645.2%35.8%16.1%1.8%1%
Jul 202648.7%31.8%17.5%1.1%0.9%
Aug 202643.7%34.6%19.1%1.7%0.97%
Sep 202645.3%35.8%16.3%1.8%0.81%

  1. 1.Xero

    45.3%

    Held 1st. 2.3M estimated branded searches, +21.9% vs prior month. Share +1.6 points.

  2. 2.QuickBooks

    35.8%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +1.3 points.

  3. 3.Zoho Books

    16.3%

    Held 3rd. 833K estimated branded searches, +0.76% vs prior month. Share -2.7 points.

  4. 4.FreshBooks

    1.8%

    Held 4th. 91K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  5. 5.Sage Intacct

    0.81%

    Held 5th. 41.4K estimated branded searches, -1.7% vs prior month. Share -0.2 points.

Compare search popularity between QuickBooks and its closest rivals

Every comparison with QuickBooks

How has branded search demand for QuickBooks changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for QuickBooks worldwide held steady at 1.8M.
  • Across the 12 months ending September 2026, QuickBooks’ estimated Share of Search among accounting software worldwide decreased from 40.4% to 35.8%.
  • Across the 12 months ending September 2026, QuickBooks’ estimated Share of Search among accounting software worldwide peaked at 40.6% in April 2026 and was lowest at 31.8% in July 2026.

How did search popularity change for accounting software worldwide in September 2026?

  1. In September 2026, Xero gained estimated Share of Search among accounting software worldwide, from 43.7% to 45.3%.

  2. In September 2026, QuickBooks gained estimated Share of Search among accounting software worldwide, from 34.6% to 35.8%.

  3. In September 2026, Zoho Books lost estimated Share of Search among accounting software worldwide, from 19.1% to 16.3%.

How is QuickBooks measured?

Brandwave collects information about searches that people make online using QuickBooks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • quickbooks

Do you work for QuickBooks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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