QuickBooks vs Xero:Which is more popular by branded search?
In August 2026, Xero had more branded searches than QuickBooks among accounting software worldwide. Xero was estimated to have 1.9M branded searches compared to QuickBooks’ 1.5M, and held a 43.7% Share of Search versus QuickBooks’ 34.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, QuickBooks or Xero?
Compare the platforms small businesses keep their books in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xero, QuickBooks. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks | Zoho Books | FreshBooks | Sage Intacct |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 40.4% | 14.9% | 2% | 0.91% |
| Nov 2025 | 45.3% | 35.9% | 16.2% | 1.8% | 0.81% |
| Dec 2025 | 40.5% | 39.1% | 17.6% | 2% | 0.88% |
| Jan 2026 | 42% | 40.2% | 14.9% | 2% | 0.91% |
| Feb 2026 | 42.2% | 40.5% | 15% | 1.4% | 0.92% |
| Mar 2026 | 42.2% | 40.5% | 15% | 1.4% | 0.91% |
| Apr 2026 | 42.2% | 40.6% | 15% | 1.4% | 0.92% |
| May 2026 | 45.6% | 36% | 16.2% | 1.2% | 0.99% |
| Jun 2026 | 45.2% | 35.8% | 16.1% | 1.8% | 1% |
| Jul 2026 | 48.7% | 31.8% | 17.5% | 1.1% | 0.9% |
| Aug 2026 | 43.7% | 34.6% | 19.1% | 1.7% | 0.97% |
| Sep 2026 | — | — | — | — | — |
How has the QuickBooks and Xero comparison changed over the last 12 months?
3 findings
- Xero was ahead of QuickBooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among accounting software worldwide moved from 40.4% to 34.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among accounting software worldwide moved from 41.8% to 43.7%, and its estimated monthly branded searches held steady at 1.9M.
How did search popularity change for accounting software worldwide in August 2026?
2 changes
In August 2026, QuickBooks gained estimated Share of Search among accounting software worldwide, from 31.8% to 34.6%.
In August 2026, Xero lost estimated Share of Search among accounting software worldwide, from 48.7% to 43.7%.
How each brand is measured
Brandwave collects information about searches that people make online using QuickBooks’ and Xero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
QuickBooks
1 branded search term
- quickbooks
Xero
7 branded search terms
- xero
- xero accounting
- xero accounting software
- xero invoicing
- xero payroll
- xero tax
- xero tax software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.