Accounting software:Which brands are most popular in search?
In August 2026, Xero was the most searched among accounting software worldwide, with an estimated 1.9M branded searches and 43.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Xero43.7%
QuickBooks34.6%Zoho Books19.1%
FreshBooks1.7%
Sage Intacct0.97%
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Share of SearchLeaderboard
Compare the platforms small businesses keep their books in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xero, QuickBooks, Zoho Books. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks | Zoho Books | FreshBooks | Sage Intacct |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 40.4% | 14.9% | 2% | 0.91% |
| Nov 2025 | 45.3% | 35.9% | 16.2% | 1.8% | 0.81% |
| Dec 2025 | 40.5% | 39.1% | 17.6% | 2% | 0.88% |
| Jan 2026 | 42% | 40.2% | 14.9% | 2% | 0.91% |
| Feb 2026 | 42.2% | 40.5% | 15% | 1.4% | 0.92% |
| Mar 2026 | 42.2% | 40.5% | 15% | 1.4% | 0.91% |
| Apr 2026 | 42.2% | 40.6% | 15% | 1.4% | 0.92% |
| May 2026 | 45.6% | 36% | 16.2% | 1.2% | 0.99% |
| Jun 2026 | 45.2% | 35.8% | 16.1% | 1.8% | 1% |
| Jul 2026 | 48.7% | 31.8% | 17.5% | 1.1% | 0.9% |
| Aug 2026 | 43.7% | 34.6% | 19.1% | 1.7% | 0.97% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 1.9M | -17.6% | -5 points | |
| 2, held 2nd | 34.6% | 1.5M | 0% | +2.8 points | |
| 3, held 3rd | 19.1% | 827K | -0.1% | +1.5 points | |
| 4, held 4th | 1.7% | 74.9K | +46.5% | +0.6 points | |
| 5, held 5th | 0.97% | 42.1K | -0.33% | +0.1 points |
1.
Xero43.7%
Held 1st. 1.9M estimated branded searches, -17.6% vs prior month. Share -5 points.
34.6%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +2.8 points.
19.1%
Held 3rd. 827K estimated branded searches, -0.1% vs prior month. Share +1.5 points.
1.7%
Held 4th. 74.9K estimated branded searches, +46.5% vs prior month. Share +0.6 points.
0.97%
Held 5th. 42.1K estimated branded searches, -0.33% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among accounting software worldwide?
5 brands
In August 2026, Xero was the most searched among accounting software worldwide, with an estimated 1.9M branded searches and 43.7% estimated Share of Search within this set. QuickBooks is in 2nd place, 9.1 percentage points behind at 34.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Xero | 41.8% → 43.7% | 48.7%Jul 2026 | 40.5%Dec 2025 | 1st |
| QuickBooks | 40.4% → 34.6% | 40.6%Apr 2026 | 31.8%Jul 2026 | 2nd |
| Zoho Books | 14.9% → 19.1% | 19.1%Aug 2026 | 14.9%Jan 2026 | 3rd |
| FreshBooks | 2% → 1.7% | 2%Jan 2026 | 1.1%Jul 2026 | 4th |
| Sage Intacct | 0.91% → 0.97% | 1%Jun 2026 | 0.81%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among accounting software worldwide increased from 41.8% to 43.7%.
- Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among accounting software worldwide decreased from 40.4% to 34.6%.
- Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among accounting software worldwide increased from 14.9% to 19.1%.
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among accounting software worldwide peaked at 48.7% in July 2026 and was lowest at 40.5% in December 2025.
- Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among accounting software worldwide peaked at 40.6% in April 2026 and was lowest at 31.8% in July 2026.
- Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among accounting software worldwide peaked at 19.1% in August 2026 and was lowest at 14.9% in January 2026.
- Across the 11 months ending August 2026, FreshBooks and Sage Intacct held steady: their estimated Share of Search among accounting software worldwide each moved less than 0.5 percentage points.
How did search popularity change for accounting software worldwide in August 2026?
4 changes
In August 2026, QuickBooks gained estimated Share of Search among accounting software worldwide, from 31.8% to 34.6%.
In August 2026, Zoho Books gained estimated Share of Search among accounting software worldwide, from 17.5% to 19.1%.
In August 2026, FreshBooks gained estimated Share of Search among accounting software worldwide, from 1.1% to 1.7%.
In August 2026, Xero lost estimated Share of Search among accounting software worldwide, from 48.7% to 43.7%.
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