Brandwave

How popular isZoho Books in search?

In August 2026, there were an estimated 827K branded searches for Zoho Books worldwide which is up 22.4% over the last 11 months. Zoho Books holds 19.1% estimated Share of Search among accounting software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xero43.7%
  2. QuickBooks34.6%
  3. Zoho Books19.1%
  4. FreshBooks1.7%
  5. Sage Intacct0.97%
Zoho Books website (opens in a new tab)

Follow Zoho Books and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which accounting software compete with Zoho Books?

Zoho Books against accounting software worldwide, by month

Share of Search by month for Xero, QuickBooks, Zoho Books. The figures are in the table below the chart.

View monthly share of search table
MonthXeroQuickBooksZoho BooksFreshBooksSage Intacct
Oct 202541.8%40.4%14.9%2%0.91%
Nov 202545.3%35.9%16.2%1.8%0.81%
Dec 202540.5%39.1%17.6%2%0.88%
Jan 202642%40.2%14.9%2%0.91%
Feb 202642.2%40.5%15%1.4%0.92%
Mar 202642.2%40.5%15%1.4%0.91%
Apr 202642.2%40.6%15%1.4%0.92%
May 202645.6%36%16.2%1.2%0.99%
Jun 202645.2%35.8%16.1%1.8%1%
Jul 202648.7%31.8%17.5%1.1%0.9%
Aug 202643.7%34.6%19.1%1.7%0.97%
Sep 2026—————

  1. 1.Xero

    43.7%

    Held 1st. 1.9M estimated branded searches, -17.6% vs prior month. Share -5 points.

  2. 2.QuickBooks

    34.6%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.Zoho Books

    19.1%

    Held 3rd. 827K estimated branded searches, -0.1% vs prior month. Share +1.5 points.

  4. 4.FreshBooks

    1.7%

    Held 4th. 74.9K estimated branded searches, +46.5% vs prior month. Share +0.6 points.

  5. 5.Sage Intacct

    0.97%

    Held 5th. 42.1K estimated branded searches, -0.33% vs prior month. Share +0.1 points.

Compare search popularity between Zoho Books and its closest rivals

How has branded search demand for Zoho Books changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zoho Books worldwide rose from 675K to 827K.
  • Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among accounting software worldwide increased from 14.9% to 19.1%.
  • Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among accounting software worldwide peaked at 19.1% in August 2026 and was lowest at 14.9% in January 2026.

How did search popularity change for accounting software worldwide in August 2026?

  1. In August 2026, QuickBooks gained estimated Share of Search among accounting software worldwide, from 31.8% to 34.6%.

  2. In August 2026, Zoho Books gained estimated Share of Search among accounting software worldwide, from 17.5% to 19.1%.

  3. In August 2026, FreshBooks gained estimated Share of Search among accounting software worldwide, from 1.1% to 1.7%.

  4. In August 2026, Xero lost estimated Share of Search among accounting software worldwide, from 48.7% to 43.7%.

Where does Zoho Books compete?

Zoho Books is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Accounting software3rd of 519.1%Shown above
Bookkeeping software3rd of 419.2%Show ranking
Small business accounting platforms3rd of 619.9%Show ranking

How is Zoho Books measured?

Brandwave collects information about searches that people make online using Zoho Books’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • zoho books
  • zoho books accounting

How the Brand Demand Index is measured

Who owns Zoho Books?

Zoho Books is owned by Zoho. Brandwave also tracks Zoho CRM, ManageEngine ServiceDesk Plus, Zoho Mail and Zoho Show, owned by the same company, worldwide.

Do you work for Zoho Books? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Zoho Books your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free