How popular isXero in search?
In August 2026, there were an estimated 1.9M branded searches for Xero worldwide which held steady over the last 11 months. Xero holds 44.1% estimated Share of Search among bookkeeping software worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xero44.1%
QuickBooks34.9%Zoho Books19.2%
FreshBooks1.7%
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Which bookkeeping software compete with Xero?
Share of Search by month for Xero, QuickBooks, Zoho Books. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks | Zoho Books | FreshBooks |
|---|---|---|---|---|
| Oct 2025 | 42.2% | 40.7% | 15% | 2% |
| Nov 2025 | 45.6% | 36.2% | 16.3% | 1.8% |
| Dec 2025 | 40.8% | 39.4% | 17.8% | 2% |
| Jan 2026 | 42.3% | 40.6% | 15% | 2.1% |
| Feb 2026 | 42.6% | 40.9% | 15.1% | 1.4% |
| Mar 2026 | 42.6% | 40.9% | 15.1% | 1.4% |
| Apr 2026 | 42.5% | 40.9% | 15.1% | 1.4% |
| May 2026 | 46% | 36.3% | 16.4% | 1.2% |
| Jun 2026 | 45.7% | 36.2% | 16.3% | 1.8% |
| Jul 2026 | 49.2% | 32.1% | 17.7% | 1.1% |
| Aug 2026 | 44.1% | 34.9% | 19.2% | 1.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 1.9M | -17.6% | -5 points | |
| 2, held 2nd | 34.9% | 1.5M | 0% | +2.8 points | |
| 3, held 3rd | 19.2% | 827K | -0.1% | +1.6 points | |
| 4, held 4th | 1.7% | 74.9K | +46.5% | +0.7 points |
1.
Xero44.1%
Held 1st. 1.9M estimated branded searches, -17.6% vs prior month. Share -5 points.
34.9%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +2.8 points.
19.2%
Held 3rd. 827K estimated branded searches, -0.1% vs prior month. Share +1.6 points.
1.7%
Held 4th. 74.9K estimated branded searches, +46.5% vs prior month. Share +0.7 points.
Compare search popularity between Xero and its closest rivals
Every comparison with Xero
7 comparisons
How has branded search demand for Xero changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Xero worldwide held steady at 1.9M.
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among bookkeeping software worldwide increased from 42.2% to 44.1%.
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among bookkeeping software worldwide peaked at 49.2% in July 2026 and was lowest at 40.8% in December 2025.
How did search popularity change for bookkeeping software worldwide in August 2026?
4 changes
In August 2026, QuickBooks gained estimated Share of Search among bookkeeping software worldwide, from 32.1% to 34.9%.
In August 2026, Zoho Books gained estimated Share of Search among bookkeeping software worldwide, from 17.7% to 19.2%.
In August 2026, FreshBooks gained estimated Share of Search among bookkeeping software worldwide, from 1.1% to 1.7%.
In August 2026, Xero lost estimated Share of Search among bookkeeping software worldwide, from 49.2% to 44.1%.
Where does Xero compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Accounting software | 1st of 5 | 43.7% | Show ranking |
| Bookkeeping software | 1st of 4 | 44.1% | Shown above |
| Small business accounting platforms | 1st of 6 | 45.6% | Show ranking |
How is Xero measured?
Brandwave collects information about searches that people make online using Xero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- xero
- xero accounting
- xero accounting software
- xero invoicing
- xero payroll
- xero tax
- xero tax software
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