Sage Accounting vs Xero:Which is more popular by branded search?
In August 2026, Xero had more branded searches than Sage Accounting among small business accounting platforms worldwide. Xero was estimated to have 65.4K branded searches compared to Sage Accounting’s 43K, and held a 2.8% Share of Search versus Sage Accounting’s 1.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Sage Accounting or Xero?
Compare accounting and invoicing software used by small and midsize businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xero, Sage Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | QuickBooks Online | Zoho Books | FreshBooks | Wave | Xero | Sage Accounting |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 30.7% | 4.2% | 3.9% | 3% | 2% |
| Nov 2025 | 52.5% | 34.7% | 3.9% | 3.7% | 3% | 2.2% |
| Dec 2025 | 57.3% | 31.2% | 3.5% | 4% | 2.5% | 1.6% |
| Jan 2026 | 60.2% | 26.7% | 3.7% | 4.3% | 3.1% | 2.1% |
| Feb 2026 | 56.9% | 30.9% | 2.8% | 3.4% | 3.5% | 2.4% |
| Mar 2026 | 61.6% | 27.3% | 2.6% | 3.2% | 3.2% | 2.1% |
| Apr 2026 | 57.1% | 31% | 2.8% | 3.5% | 3.3% | 2.3% |
| May 2026 | 57.7% | 31.3% | 2.4% | 3% | 3.3% | 2.3% |
| Jun 2026 | 57.1% | 30.9% | 3.5% | 3.2% | 2.9% | 2.3% |
| Jul 2026 | 54.4% | 36.1% | 2.2% | 2.5% | 2.6% | 2.2% |
| Aug 2026 | 53.6% | 35.6% | 3.2% | 2.9% | 2.8% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sage Accounting and Xero comparison changed over the last 12 months?
3 findings
- Xero was ahead of Sage Accounting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sage Accounting’s estimated Share of Search among small business accounting platforms worldwide moved from 2% to 1.8%, and its estimated monthly branded searches held steady at 43K.
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among small business accounting platforms worldwide moved from 3% to 2.8%, and its estimated monthly branded searches moved from 65.2K to 65.4K.
How did search popularity change for small business accounting platforms worldwide in August 2026?
1 change
In August 2026, FreshBooks overtook Xero to rank 3rd among small business accounting platforms worldwide, at 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Sage Accounting’s and Xero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sage Accounting
2 branded search terms
- sage accounting
- sage accounting software
Xero
6 branded search terms
- xero accounting
- xero accounting software
- xero invoicing
- xero payroll
- xero tax
- xero tax software
Put your own brand in this comparison
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