How popular isZoho Books in search?
In August 2026, there were an estimated 827K branded searches for Zoho Books worldwide which is up 22.4% over the last 11 months. Zoho Books holds 19.2% estimated Share of Search among bookkeeping software worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xero44.1%
QuickBooks34.9%Zoho Books19.2%
FreshBooks1.7%
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Which bookkeeping software compete with Zoho Books?
Share of Search by month for Xero, QuickBooks, Zoho Books. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks | Zoho Books | FreshBooks |
|---|---|---|---|---|
| Oct 2025 | 42.2% | 40.7% | 15% | 2% |
| Nov 2025 | 45.6% | 36.2% | 16.3% | 1.8% |
| Dec 2025 | 40.8% | 39.4% | 17.8% | 2% |
| Jan 2026 | 42.3% | 40.6% | 15% | 2.1% |
| Feb 2026 | 42.6% | 40.9% | 15.1% | 1.4% |
| Mar 2026 | 42.6% | 40.9% | 15.1% | 1.4% |
| Apr 2026 | 42.5% | 40.9% | 15.1% | 1.4% |
| May 2026 | 46% | 36.3% | 16.4% | 1.2% |
| Jun 2026 | 45.7% | 36.2% | 16.3% | 1.8% |
| Jul 2026 | 49.2% | 32.1% | 17.7% | 1.1% |
| Aug 2026 | 44.1% | 34.9% | 19.2% | 1.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 1.9M | -17.6% | -5 points | |
| 2, held 2nd | 34.9% | 1.5M | 0% | +2.8 points | |
| 3, held 3rd | 19.2% | 827K | -0.1% | +1.6 points | |
| 4, held 4th | 1.7% | 74.9K | +46.5% | +0.7 points |
1.
Xero44.1%
Held 1st. 1.9M estimated branded searches, -17.6% vs prior month. Share -5 points.
34.9%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +2.8 points.
19.2%
Held 3rd. 827K estimated branded searches, -0.1% vs prior month. Share +1.6 points.
1.7%
Held 4th. 74.9K estimated branded searches, +46.5% vs prior month. Share +0.7 points.
Compare search popularity between Zoho Books and its closest rivals
Every comparison with Zoho Books
7 comparisons
How has branded search demand for Zoho Books changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zoho Books worldwide rose from 675K to 827K.
- Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among bookkeeping software worldwide increased from 15% to 19.2%.
- Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among bookkeeping software worldwide peaked at 19.2% in August 2026 and was lowest at 15% in January 2026.
How did search popularity change for bookkeeping software worldwide in August 2026?
4 changes
In August 2026, QuickBooks gained estimated Share of Search among bookkeeping software worldwide, from 32.1% to 34.9%.
In August 2026, Zoho Books gained estimated Share of Search among bookkeeping software worldwide, from 17.7% to 19.2%.
In August 2026, FreshBooks gained estimated Share of Search among bookkeeping software worldwide, from 1.1% to 1.7%.
In August 2026, Xero lost estimated Share of Search among bookkeeping software worldwide, from 49.2% to 44.1%.
Where does Zoho Books compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Accounting software | 3rd of 5 | 19.1% | Show ranking |
| Bookkeeping software | 3rd of 4 | 19.2% | Shown above |
| Small business accounting platforms | 3rd of 6 | 19.9% | Show ranking |
How is Zoho Books measured?
Brandwave collects information about searches that people make online using Zoho Books’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- zoho books
- zoho books accounting
Who owns Zoho Books?
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Is Zoho Books your brand?
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