Bookkeeping software:Which brands are most popular in search?
In August 2026, Xero was the most searched among bookkeeping software worldwide, with an estimated 1.9M branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Xero44.1%
QuickBooks34.9%Zoho Books19.2%
FreshBooks1.7%
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Share of SearchLeaderboard
Compare the software small businesses use for bookkeeping. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xero, QuickBooks, Zoho Books. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks | Zoho Books | FreshBooks |
|---|---|---|---|---|
| Oct 2025 | 42.2% | 40.7% | 15% | 2% |
| Nov 2025 | 45.6% | 36.2% | 16.3% | 1.8% |
| Dec 2025 | 40.8% | 39.4% | 17.8% | 2% |
| Jan 2026 | 42.3% | 40.6% | 15% | 2.1% |
| Feb 2026 | 42.6% | 40.9% | 15.1% | 1.4% |
| Mar 2026 | 42.6% | 40.9% | 15.1% | 1.4% |
| Apr 2026 | 42.5% | 40.9% | 15.1% | 1.4% |
| May 2026 | 46% | 36.3% | 16.4% | 1.2% |
| Jun 2026 | 45.7% | 36.2% | 16.3% | 1.8% |
| Jul 2026 | 49.2% | 32.1% | 17.7% | 1.1% |
| Aug 2026 | 44.1% | 34.9% | 19.2% | 1.7% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 1.9M | -17.6% | -5 points | |
| 2, held 2nd | 34.9% | 1.5M | 0% | +2.8 points | |
| 3, held 3rd | 19.2% | 827K | -0.1% | +1.6 points | |
| 4, held 4th | 1.7% | 74.9K | +46.5% | +0.7 points |
1.
Xero44.1%
Held 1st. 1.9M estimated branded searches, -17.6% vs prior month. Share -5 points.
34.9%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +2.8 points.
19.2%
Held 3rd. 827K estimated branded searches, -0.1% vs prior month. Share +1.6 points.
1.7%
Held 4th. 74.9K estimated branded searches, +46.5% vs prior month. Share +0.7 points.
Compare search popularity between leading brands
Which brand is most popular in search among bookkeeping software worldwide?
4 brands
In August 2026, Xero was the most searched among bookkeeping software worldwide, with an estimated 1.9M branded searches and 44.1% estimated Share of Search within this set. QuickBooks is in 2nd place, 9.2 percentage points behind at 34.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Xero | 42.2% → 44.1% | 49.2%Jul 2026 | 40.8%Dec 2025 | 1st |
| QuickBooks | 40.7% → 34.9% | 40.9%Apr 2026 | 32.1%Jul 2026 | 2nd |
| Zoho Books | 15% → 19.2% | 19.2%Aug 2026 | 15%Jan 2026 | 3rd |
| FreshBooks | 2% → 1.7% | 2.1%Jan 2026 | 1.1%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among bookkeeping software worldwide increased from 42.2% to 44.1%.
- Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among bookkeeping software worldwide decreased from 40.7% to 34.9%.
- Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among bookkeeping software worldwide increased from 15% to 19.2%.
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among bookkeeping software worldwide peaked at 49.2% in July 2026 and was lowest at 40.8% in December 2025.
- Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among bookkeeping software worldwide peaked at 40.9% in April 2026 and was lowest at 32.1% in July 2026.
- Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among bookkeeping software worldwide peaked at 19.2% in August 2026 and was lowest at 15% in January 2026.
- Across the 11 months ending August 2026, FreshBooks held steady: its estimated Share of Search among bookkeeping software worldwide moved less than 0.5 percentage points.
How did search popularity change for bookkeeping software worldwide in August 2026?
4 changes
In August 2026, QuickBooks gained estimated Share of Search among bookkeeping software worldwide, from 32.1% to 34.9%.
In August 2026, Zoho Books gained estimated Share of Search among bookkeeping software worldwide, from 17.7% to 19.2%.
In August 2026, FreshBooks gained estimated Share of Search among bookkeeping software worldwide, from 1.1% to 1.7%.
In August 2026, Xero lost estimated Share of Search among bookkeeping software worldwide, from 49.2% to 44.1%.
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