How popular isQuickBooks in search?
In August 2026, there were an estimated 1.5M branded searches for QuickBooks worldwide which is down 18% over the last 11 months. QuickBooks holds 34.6% estimated Share of Search among accounting software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xero43.7%
QuickBooks34.6%Zoho Books19.1%
FreshBooks1.7%
Sage Intacct0.97%
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Where does QuickBooks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Accounting software | 2nd of 5 | 34.6% | Shown below |
| Bookkeeping software | 2nd of 4 | 34.9% | Show ranking |
Which accounting software compete with QuickBooks?
Share of Search by month for Xero, QuickBooks, Zoho Books. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks | Zoho Books | FreshBooks | Sage Intacct |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 40.4% | 14.9% | 2% | 0.91% |
| Nov 2025 | 45.3% | 35.9% | 16.2% | 1.8% | 0.81% |
| Dec 2025 | 40.5% | 39.1% | 17.6% | 2% | 0.88% |
| Jan 2026 | 42% | 40.2% | 14.9% | 2% | 0.91% |
| Feb 2026 | 42.2% | 40.5% | 15% | 1.4% | 0.92% |
| Mar 2026 | 42.2% | 40.5% | 15% | 1.4% | 0.91% |
| Apr 2026 | 42.2% | 40.6% | 15% | 1.4% | 0.92% |
| May 2026 | 45.6% | 36% | 16.2% | 1.2% | 0.99% |
| Jun 2026 | 45.2% | 35.8% | 16.1% | 1.8% | 1% |
| Jul 2026 | 48.7% | 31.8% | 17.5% | 1.1% | 0.9% |
| Aug 2026 | 43.7% | 34.6% | 19.1% | 1.7% | 0.97% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.7% | 1.9M | -17.6% | -5 points | |
| 2, held 2nd | 34.6% | 1.5M | 0% | +2.8 points | |
| 3, held 3rd | 19.1% | 827K | -0.1% | +1.5 points | |
| 4, held 4th | 1.7% | 74.9K | +46.5% | +0.6 points | |
| 5, held 5th | 0.97% | 42.1K | -0.33% | +0.1 points |
1.
Xero43.7%
Held 1st. 1.9M estimated branded searches, -17.6% vs prior month. Share -5 points.
34.6%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +2.8 points.
19.1%
Held 3rd. 827K estimated branded searches, -0.1% vs prior month. Share +1.5 points.
1.7%
Held 4th. 74.9K estimated branded searches, +46.5% vs prior month. Share +0.6 points.
0.97%
Held 5th. 42.1K estimated branded searches, -0.33% vs prior month. Share +0.1 points.
Compare search popularity between QuickBooks and its closest rivals
How has branded search demand for QuickBooks changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for QuickBooks worldwide fell from 1.8M to 1.5M.
- Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among accounting software worldwide decreased from 40.4% to 34.6%.
- Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among accounting software worldwide peaked at 40.6% in April 2026 and was lowest at 31.8% in July 2026.
How did search popularity change for accounting software worldwide in August 2026?
4 changes
In August 2026, QuickBooks gained estimated Share of Search among accounting software worldwide, from 31.8% to 34.6%.
In August 2026, Zoho Books gained estimated Share of Search among accounting software worldwide, from 17.5% to 19.1%.
In August 2026, FreshBooks gained estimated Share of Search among accounting software worldwide, from 1.1% to 1.7%.
In August 2026, Xero lost estimated Share of Search among accounting software worldwide, from 48.7% to 43.7%.
How is QuickBooks measured?
Brandwave collects information about searches that people make online using QuickBooks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- quickbooks
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Is QuickBooks your brand?
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