QuickBooks vs Zoho Books:Which is more popular by branded search?
In August 2026, QuickBooks had more branded searches than Zoho Books among accounting software worldwide. QuickBooks was estimated to have 1.5M branded searches compared to Zoho Books’ 827K, and held a 34.6% Share of Search versus Zoho Books’ 19.1%. These are worldwide searches for English-language branded terms.
Follow QuickBooks vs Zoho Books and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, QuickBooks or Zoho Books?
Compare the platforms small businesses keep their books in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for QuickBooks, Zoho Books. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks | Zoho Books | FreshBooks | Sage Intacct |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 40.4% | 14.9% | 2% | 0.91% |
| Nov 2025 | 45.3% | 35.9% | 16.2% | 1.8% | 0.81% |
| Dec 2025 | 40.5% | 39.1% | 17.6% | 2% | 0.88% |
| Jan 2026 | 42% | 40.2% | 14.9% | 2% | 0.91% |
| Feb 2026 | 42.2% | 40.5% | 15% | 1.4% | 0.92% |
| Mar 2026 | 42.2% | 40.5% | 15% | 1.4% | 0.91% |
| Apr 2026 | 42.2% | 40.6% | 15% | 1.4% | 0.92% |
| May 2026 | 45.6% | 36% | 16.2% | 1.2% | 0.99% |
| Jun 2026 | 45.2% | 35.8% | 16.1% | 1.8% | 1% |
| Jul 2026 | 48.7% | 31.8% | 17.5% | 1.1% | 0.9% |
| Aug 2026 | 43.7% | 34.6% | 19.1% | 1.7% | 0.97% |
| Sep 2026 | — | — | — | — | — |
How has the QuickBooks and Zoho Books comparison changed over the last 12 months?
3 findings
- QuickBooks was ahead of Zoho Books in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among accounting software worldwide moved from 40.4% to 34.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among accounting software worldwide moved from 14.9% to 19.1%, and its estimated monthly branded searches moved from 675K to 827K.
How did search popularity change for accounting software worldwide in August 2026?
2 changes
In August 2026, QuickBooks gained estimated Share of Search among accounting software worldwide, from 31.8% to 34.6%.
In August 2026, Zoho Books gained estimated Share of Search among accounting software worldwide, from 17.5% to 19.1%.
How each brand is measured
Brandwave collects information about searches that people make online using QuickBooks’ and Zoho Books’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
QuickBooks
1 branded search term
- quickbooks
Zoho Books
2 branded search terms
- zoho books
- zoho books accounting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.