Brandwave

How popular isQuickBooks in search?

In August 2026, there were an estimated 1.5M branded searches for QuickBooks worldwide which is down 18% over the last 11 months. QuickBooks holds 34.9% estimated Share of Search among bookkeeping software worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xero44.1%
  2. QuickBooks34.9%
  3. Zoho Books19.2%
  4. FreshBooks1.7%
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Which bookkeeping software compete with QuickBooks?

QuickBooks against bookkeeping software worldwide, by month

Share of Search by month for Xero, QuickBooks, Zoho Books. The figures are in the table below the chart.

View monthly share of search table
MonthXeroQuickBooksZoho BooksFreshBooks
Oct 202542.2%40.7%15%2%
Nov 202545.6%36.2%16.3%1.8%
Dec 202540.8%39.4%17.8%2%
Jan 202642.3%40.6%15%2.1%
Feb 202642.6%40.9%15.1%1.4%
Mar 202642.6%40.9%15.1%1.4%
Apr 202642.5%40.9%15.1%1.4%
May 202646%36.3%16.4%1.2%
Jun 202645.7%36.2%16.3%1.8%
Jul 202649.2%32.1%17.7%1.1%
Aug 202644.1%34.9%19.2%1.7%
Sep 2026————

  1. 1.Xero

    44.1%

    Held 1st. 1.9M estimated branded searches, -17.6% vs prior month. Share -5 points.

  2. 2.QuickBooks

    34.9%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.Zoho Books

    19.2%

    Held 3rd. 827K estimated branded searches, -0.1% vs prior month. Share +1.6 points.

  4. 4.FreshBooks

    1.7%

    Held 4th. 74.9K estimated branded searches, +46.5% vs prior month. Share +0.7 points.

Compare search popularity between QuickBooks and its closest rivals

How has branded search demand for QuickBooks changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for QuickBooks worldwide fell from 1.8M to 1.5M.
  • Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among bookkeeping software worldwide decreased from 40.7% to 34.9%.
  • Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among bookkeeping software worldwide peaked at 40.9% in April 2026 and was lowest at 32.1% in July 2026.

How did search popularity change for bookkeeping software worldwide in August 2026?

  1. In August 2026, QuickBooks gained estimated Share of Search among bookkeeping software worldwide, from 32.1% to 34.9%.

  2. In August 2026, Zoho Books gained estimated Share of Search among bookkeeping software worldwide, from 17.7% to 19.2%.

  3. In August 2026, FreshBooks gained estimated Share of Search among bookkeeping software worldwide, from 1.1% to 1.7%.

  4. In August 2026, Xero lost estimated Share of Search among bookkeeping software worldwide, from 49.2% to 44.1%.

Where does QuickBooks compete?

QuickBooks is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Accounting software2nd of 534.6%Show ranking
Bookkeeping software2nd of 434.9%Shown above

How is QuickBooks measured?

Brandwave collects information about searches that people make online using QuickBooks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • quickbooks

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How the Brand Demand Index is measured

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