FreshBooks vs QuickBooks:Which is more popular by branded search?
In August 2026, QuickBooks had more branded searches than FreshBooks among bookkeeping software worldwide. QuickBooks was estimated to have 1.5M branded searches compared to FreshBooks’ 74.9K, and held a 34.9% Share of Search versus FreshBooks’ 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FreshBooks or QuickBooks?
Compare the software small businesses use for bookkeeping. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for QuickBooks, FreshBooks. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | QuickBooks | Zoho Books | FreshBooks |
|---|---|---|---|---|
| Oct 2025 | 42.2% | 40.7% | 15% | 2% |
| Nov 2025 | 45.6% | 36.2% | 16.3% | 1.8% |
| Dec 2025 | 40.8% | 39.4% | 17.8% | 2% |
| Jan 2026 | 42.3% | 40.6% | 15% | 2.1% |
| Feb 2026 | 42.6% | 40.9% | 15.1% | 1.4% |
| Mar 2026 | 42.6% | 40.9% | 15.1% | 1.4% |
| Apr 2026 | 42.5% | 40.9% | 15.1% | 1.4% |
| May 2026 | 46% | 36.3% | 16.4% | 1.2% |
| Jun 2026 | 45.7% | 36.2% | 16.3% | 1.8% |
| Jul 2026 | 49.2% | 32.1% | 17.7% | 1.1% |
| Aug 2026 | 44.1% | 34.9% | 19.2% | 1.7% |
| Sep 2026 | — | — | — | — |
How has the FreshBooks and QuickBooks comparison changed over the last 12 months?
3 findings
- QuickBooks was ahead of FreshBooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among bookkeeping software worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 91.5K to 74.9K.
- Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among bookkeeping software worldwide moved from 40.7% to 34.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for bookkeeping software worldwide in August 2026?
2 changes
In August 2026, QuickBooks gained estimated Share of Search among bookkeeping software worldwide, from 32.1% to 34.9%.
In August 2026, FreshBooks gained estimated Share of Search among bookkeeping software worldwide, from 1.1% to 1.7%.
How each brand is measured
Brandwave collects information about searches that people make online using FreshBooks’ and QuickBooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreshBooks
2 branded search terms
- freshbooks
- freshbooks accounting software
QuickBooks
1 branded search term
- quickbooks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.