Archer vs Square:Which is searched more?

Name: Archer vs Square: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Archer had more branded searches than Square among lace Bobbins brands worldwide. Archer was estimated to have 369K branded searches compared to Square’s 102K, and held a 62% Share of Search versus Square’s 17.1%. These are worldwide searches for English-language branded terms.

Share of Search among lace Bobbins brands worldwide in September 2026Which is more popular in search, Archer or Square?

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Which is more popular in search, Archer or Square?

Compare the lace bobbins brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Archer and Square among lace Bobbins brands worldwide, by month

Month	Archer	Continental	Square	Acorn
Oct 2025	65.7%	20.4%	13.9%	0.04%
Nov 2025	61.5%	23.4%	15.1%	0.07%
Dec 2025	64.3%	21.5%	14.1%	0.05%
Jan 2026	66.6%	18.3%	15%	0.05%
Feb 2026	61.7%	19.2%	19%	0.05%
Mar 2026	58.2%	19.5%	22.2%	0.05%
Apr 2026	67.6%	14%	18.3%	0.04%
May 2026	54.8%	18.4%	26.8%	0.05%
Jun 2026	54%	18.1%	27.9%	0.03%
Jul 2026	56.7%	19%	24.2%	0.03%
Aug 2026	57.4%	21.8%	20.7%	0.04%
Sep 2026	62%	20.8%	17.1%	0.04%

How has the Archer and Square comparison changed over the last 12 months?

3 findings

Archer was ahead of Square in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Archer’s estimated Share of Search among lace Bobbins brands worldwide moved from 65.7% to 62%, and its estimated monthly branded searches moved from 451K to 369K.
Across the 12 months ending September 2026, Square’s estimated Share of Search among lace Bobbins brands worldwide moved from 13.9% to 17.1%, and its estimated monthly branded searches moved from 95.1K to 102K.

How did search popularity change for lace Bobbins brands worldwide in September 2026?

2 changes

In September 2026, Archer gained estimated Share of Search among lace Bobbins brands worldwide, from 57.4% to 62%.
In September 2026, Square lost estimated Share of Search among lace Bobbins brands worldwide, from 20.7% to 17.1%.

Other head-to-heads among lace Bobbins brands

How each brand is measured

Brandwave collects information about searches that people make online using Archer’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.