Brandwave

How popular isArcher in search?

In September 2026, there were an estimated 369K branded searches for Archer worldwide which is down 18.2% over the last 12 months. Archer holds 8.7% estimated Share of Search among chainsaw bars worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oregon29.1%
  2. Stihl26.9%
  3. Husqvarna26.2%
  4. Cannon8.8%
  5. Archer8.7%
  6. ECHO0.35%

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Where does Archer compete?

Archer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chainsaw bars5th of 68.7%Shown below
Chainsaw chain brands4th of 68.9%Show ranking

Which chainsaw bars compete with Archer?

Archer against chainsaw bars worldwide, by month

Share of Search by month for Oregon, Stihl, Husqvarna, Cannon, Archer. The figures are in the table below the chart.

View monthly share of search table
MonthOregonStihlHusqvarnaCannonArcherECHO
Oct 202523.5%26.7%30.4%8.6%10.5%0.34%
Nov 202521.8%30.6%27.8%9.7%9.7%0.47%
Dec 202524%31.5%24.9%8.7%10.6%0.28%
Jan 202629.8%26.2%25.5%7.4%10.9%0.2%
Feb 202623.1%29%29.1%8.4%10.2%0.22%
Mar 202622.5%29.9%30.8%8.3%8.2%0.27%
Apr 202616.9%28.9%35.3%7.5%11.1%0.3%
May 202620.6%28%36.2%7.5%7.5%0.25%
Jun 202622.5%30.6%31.7%6.8%8.2%0.27%
Jul 202625.3%29%28.7%7.6%9.2%0.3%
Aug 202629.2%27.7%26.8%7.2%8.8%0.29%
Sep 202629.1%26.9%26.2%8.8%8.7%0.35%

  1. 1.Oregon

    29.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Stihl

    26.9%

    Held 2nd. 1.1M estimated branded searches, -2.5% vs prior month. Share -0.8 points.

  3. 3.Husqvarna

    26.2%

    Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share -0.6 points.

  4. 4.Cannon

    8.8%

    Moved from 5th to 4th. 370K estimated branded searches, +22.1% vs prior month. Share +1.6 points.

  5. 5.Archer

    8.7%

    Moved from 4th to 5th. 369K estimated branded searches, -<0.01% vs prior month. Share 0 points.

  6. 6.ECHO

    0.35%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between Archer and its closest rivals

Every comparison with Archer

How has branded search demand for Archer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Archer worldwide fell from 451K to 369K.
  • Across the 12 months ending September 2026, Archer’s estimated Share of Search among chainsaw bars worldwide decreased from 10.5% to 8.7%.
  • Across the 12 months ending September 2026, Archer’s estimated Share of Search among chainsaw bars worldwide peaked at 11.1% in April 2026 and was lowest at 7.5% in May 2026.
  • Across the 12 months ending September 2026, Archer fell from 4th to 5th among chainsaw bars worldwide.

How did search popularity change for chainsaw bars worldwide in September 2026?

  1. In September 2026, Cannon overtook Archer to rank 4th among chainsaw bars worldwide, with 8.8% estimated Share of Search.

  2. In September 2026, Stihl lost estimated Share of Search among chainsaw bars worldwide, from 27.7% to 26.9%.

  3. In September 2026, Husqvarna lost estimated Share of Search among chainsaw bars worldwide, from 26.8% to 26.2%.

  4. Estimated monthly branded searches for Oregon worldwide rose 21.6% over 12 measured months, from 1M to 1.2M in September 2026.

  5. Estimated monthly branded searches for Archer worldwide fell 18.2% over 12 measured months, from 451K to 369K in September 2026.

How is Archer measured?

Brandwave collects information about searches that people make online using Archer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • archer
  • archer bars
  • archer chainsaw bar

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How the Brand Demand Index is measured

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