Square vs Zebra:Which is searched more?
In September 2026, Square had more branded searches than Zebra among barcode Scanner brands worldwide. Square was estimated to have 102K branded searches compared to Zebra’s 320, and held a 16.8% Share of Search versus Zebra’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Square or Zebra?
Compare the barcode scanner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Square, Zebra. The figures are in the table below the chart.
View monthly share of search table
| Month | Honeywell | Square | Clover | Inateck | Zebra |
|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 13.6% | 6.2% | 1.4% | 0.05% |
| Nov 2025 | 79.4% | 13% | 5.8% | 1.8% | 0.05% |
| Dec 2025 | 78.3% | 14.1% | 5.9% | 1.7% | 0.06% |
| Jan 2026 | 77.7% | 14.4% | 6.2% | 1.7% | 0.06% |
| Feb 2026 | 72.8% | 18.4% | 7.1% | 1.6% | 0.05% |
| Mar 2026 | 73.1% | 18.7% | 6.5% | 1.6% | 0.04% |
| Apr 2026 | 68.8% | 22.8% | 6.8% | 1.5% | 0.04% |
| May 2026 | 65.8% | 26.3% | 6.4% | 1.5% | 0.05% |
| Jun 2026 | 69.2% | 24% | 5.5% | 1.3% | 0.03% |
| Jul 2026 | 68.2% | 23.8% | 6.4% | 1.5% | 0.05% |
| Aug 2026 | 70.6% | 20.9% | 6.6% | 1.9% | 0.09% |
| Sep 2026 | 74.5% | 16.8% | 6.6% | 2% | 0.05% |
How has the Square and Zebra comparison changed over the last 12 months?
3 findings
- Square was ahead of Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among barcode Scanner brands worldwide moved from 13.6% to 16.8%, and its estimated monthly branded searches moved from 95.1K to 102K.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among barcode Scanner brands worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for barcode Scanner brands worldwide in September 2026?
1 change
In September 2026, Square lost estimated Share of Search among barcode Scanner brands worldwide, from 20.9% to 16.8%.
Other head-to-heads among barcode Scanner brands
How each brand is measured
Brandwave collects information about searches that people make online using Square’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square
53 branded search terms
- handheld square terminal
- ipad square pos
- mobile pos square
- pos square
- pos square app
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- square app pos
- square kds app
- square point of sale
- square point of sale device
- square point of sale equipment
- square point of sale ipad
- square point of sale pos
- square point of sale printer
- square point of sale stand
- square point of sale system
- square point of sale terminal
- square pos
- square pos app
- square pos apps
- square pos charges
- square pos device
- square pos devices
- square pos equipment
- square pos fees
- square pos for ipad
- square pos for iphone
- square pos handheld
- square pos hardware
- square pos ipad
- square pos iphone
- square pos machine
- square pos printer
- square pos reader
- square pos scanner
- square pos software
- square pos solutions
1–40 of 53
Zebra
1 branded search term
- zebra highlighter
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