Brandwave

Sentry vs Square:Which is searched more?

In September 2026, Sentry had more branded searches than Square among cash Box brands worldwide. Sentry was estimated to have 683K branded searches compared to Square’s 102K, and held a 26.7% Share of Search versus Square’s 4%. These are worldwide searches for English-language branded terms.

Share of Search among cash Box brands worldwide in September 2026Which is more popular in search, Sentry or Square?
Sentry26.7%683K searches
vs
Square4%102K searches

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Which is more popular in search, Sentry or Square?

Compare the cash box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sentry and Square among cash Box brands worldwide, by month

Share of Search by month for Sentry, Square. The figures are in the table below the chart.

View monthly share of search table
MonthMINISentryHoneywellSquareMaster LockClover
Oct 202552%16%23.5%4.1%2.6%1.9%
Nov 202553.7%13.6%24.2%4%2.7%1.8%
Dec 202556.7%14.3%20.9%3.8%2.8%1.6%
Jan 202650.1%18.8%22.6%4.2%2.5%1.8%
Feb 202653.9%16.6%19.9%5%2.7%1.9%
Mar 202650.9%15.8%22.9%5.9%2.5%2%
Apr 202653%16.4%19.6%6.5%2.6%1.9%
May 202650.5%19%18.6%7.5%2.5%1.8%
Jun 202649.9%15.5%22.5%7.8%2.5%1.8%
Jul 202649%22.5%18.1%6.3%2.4%1.7%
Aug 202641.6%34.5%15.4%4.5%2.5%1.4%
Sep 202647.7%26.7%17.6%4%2.4%1.6%

How has the Sentry and Square comparison changed over the last 12 months?

  • Sentry was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sentry’s estimated Share of Search among cash Box brands worldwide moved from 16% to 26.7%, and its estimated monthly branded searches moved from 376K to 683K.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among cash Box brands worldwide moved from 4.1% to 4%, and its estimated monthly branded searches moved from 95.1K to 102K.

How did search popularity change for cash Box brands worldwide in September 2026?

  1. In September 2026, Sentry lost estimated Share of Search among cash Box brands worldwide, from 34.5% to 26.7%.

  2. In September 2026, Square lost estimated Share of Search among cash Box brands worldwide, from 4.5% to 4%.

Other head-to-heads among cash Box brands

How each brand is measured

Brandwave collects information about searches that people make online using Sentry’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sentry

2 branded search terms

  • sentry
  • sentry io

Square

53 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner
  • square pos software
  • square pos solutions

1–40 of 53

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.