Brandwave

Rentokil vs Square:Which is searched more?

In September 2026, Rentokil had more branded searches than Square among mosquito Net brands worldwide. Rentokil was estimated to have 135K branded searches compared to Square’s 102K, and held an 18.1% Share of Search versus Square’s 13.6%. These are worldwide searches for English-language branded terms.

Share of Search among mosquito Net brands worldwide in September 2026Which is more popular in search, Rentokil or Square?
Rentokil18.1%135K searches
vs
Square13.6%102K searches

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Which is more popular in search, Rentokil or Square?

Compare the mosquito net brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rentokil and Square among mosquito Net brands worldwide, by month

Share of Search by month for Rentokil, Square. The figures are in the table below the chart.

View monthly share of search table
MonthEnoGiantRentokilSquareSea to Summit
Oct 202539.8%21.8%17.8%12.6%8%
Nov 202542.4%19%15.5%12.7%10.4%
Dec 202548.8%17.9%14.6%10.7%8%
Jan 202641.7%18.7%15.2%14.1%10.3%
Feb 202641.8%18.7%15.3%15.8%8.4%
Mar 202638.1%20.9%13.9%17.8%9.4%
Apr 202636%24.1%13.2%17.9%8.9%
May 202634.1%22.8%12.5%20.4%10.3%
Jun 202634.1%18.7%15.3%21.6%10.3%
Jul 202634.7%19%15.5%18.1%12.7%
Aug 202635.7%19.5%16%15.8%13%
Sep 202640.3%18.1%18.1%13.6%9.9%

How has the Rentokil and Square comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Square took it in February 2026, Rentokil took it in August 2026.
  • Across the 12 months ending September 2026, Rentokil’s estimated Share of Search among mosquito Net brands worldwide moved from 17.8% to 18.1%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among mosquito Net brands worldwide moved from 12.6% to 13.6%, and its estimated monthly branded searches moved from 95.1K to 102K.

How did search popularity change for mosquito Net brands worldwide in September 2026?

  1. In September 2026, Rentokil gained estimated Share of Search among mosquito Net brands worldwide, from 16% to 18.1%.

  2. In September 2026, Square lost estimated Share of Search among mosquito Net brands worldwide, from 15.8% to 13.6%.

Other head-to-heads among mosquito Net brands

How each brand is measured

Brandwave collects information about searches that people make online using Rentokil’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rentokil

1 branded search term

  • rentokil

Square

53 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner
  • square pos software
  • square pos solutions

1–40 of 53

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.