How popular isRentokil in search?
In September 2026, there were an estimated 135K branded searches for Rentokil worldwide which held steady over the last 12 months. Rentokil holds 65.1% estimated Share of Search among pest control brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Rentokil65.1%Yates19.5%
Naprogesic13.1%
Raid2.1%
Combat0.1%Ortho0.01%
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Which pest control brands compete with Rentokil?
Share of Search by month for Rentokil, Yates, Naprogesic, Raid. The figures are in the table below the chart.
View monthly share of search table
| Month | Rentokil | Yates | Naprogesic | Raid | Combat | Ortho |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 23.2% | 12.7% | 0.89% | 0.07% | 0.01% |
| Nov 2025 | 61.4% | 22.6% | 15.1% | 0.73% | 0.08% | 0.02% |
| Dec 2025 | 64% | 19.3% | 15.8% | 0.93% | 0.05% | 0.01% |
| Jan 2026 | 61.3% | 22.6% | 15.1% | 0.89% | 0.08% | 0.02% |
| Feb 2026 | 64% | 19.2% | 15.8% | 0.93% | 0.08% | 0.02% |
| Mar 2026 | 62.6% | 18.8% | 15.4% | 3.1% | 0.1% | 0.04% |
| Apr 2026 | 59.2% | 21.8% | 14.6% | 4.4% | 0.06% | 0.03% |
| May 2026 | 60% | 22.1% | 14.8% | 2.9% | 0.09% | 0.03% |
| Jun 2026 | 67.2% | 16.5% | 13.5% | 2.7% | 0.07% | 0.02% |
| Jul 2026 | 61.8% | 22.7% | 12.4% | 3% | 0.08% | 0.01% |
| Aug 2026 | 64.5% | 19.3% | 12.9% | 3.2% | 0.1% | 0.02% |
| Sep 2026 | 65.1% | 19.5% | 13.1% | 2.1% | 0.1% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.1% | 135K | 0% | +0.7 points | |
| 2, held 2nd | 19.5% | 40.5K | 0% | +0.2 points | |
| 3, held 3rd | 13.1% | 27.1K | 0% | +0.1 points | |
| 4, held 4th | 2.1% | 4.4K | -33.3% | -1 points | |
| 5, held 5th | 0.1% | 210 | 0% | 0 points | |
| 6, held 6th | 0.01% | 30 | -25% | 0 points |
1.
Rentokil65.1%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
19.5%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
13.1%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Raid2.1%
Held 4th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1 points.
5.
Combat0.1%
Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
6.
0.01%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
Compare search popularity between Rentokil and its closest rivals
Every comparison with Rentokil
4 comparisons
How has branded search demand for Rentokil changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rentokil worldwide held steady at 135K.
- Across the 12 months ending September 2026, Rentokil’s estimated Share of Search among pest control brands worldwide increased from 63.2% to 65.1%.
- Across the 12 months ending September 2026, Rentokil’s estimated Share of Search among pest control brands worldwide peaked at 67.2% in June 2026 and was lowest at 59.2% in April 2026.
How did search popularity change for pest control brands worldwide in September 2026?
4 changes
In September 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 64.5% to 65.1%.
In September 2026, Raid lost estimated Share of Search among pest control brands worldwide, from 3.2% to 2.1%.
Estimated monthly branded searches for Combat worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026.
Estimated monthly branded searches for Yates worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How is Rentokil measured?
Brandwave collects information about searches that people make online using Rentokil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rentokil
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Is Rentokil your brand?
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