Brandwave

Naprogesic vs Rentokil:Which is more popular by branded search?

In August 2026, Rentokil had more branded searches than Naprogesic among pest control brands worldwide. Rentokil was estimated to have 135K branded searches compared to Naprogesic’s 27.1K, and held a 64.5% Share of Search versus Naprogesic’s 12.9%. These are worldwide searches for English-language branded terms.

Share of Search among pest control brands worldwide in August 2026Which is more popular in search, Naprogesic or Rentokil?
Naprogesic12.9%27.1K searches
vs
Rentokil64.5%135K searches

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Which is more popular in search, Naprogesic or Rentokil?

Compare the pest control brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Naprogesic and Rentokil among pest control brands worldwide, by month

Share of Search by month for Rentokil, Naprogesic. The figures are in the table below the chart.

View monthly share of search table
MonthRentokilYatesNaprogesicRaidCombatOrtho
Oct 202563.2%23.2%12.7%0.89%0.07%0.01%
Nov 202561.4%22.6%15.1%0.73%0.08%0.02%
Dec 202564%19.3%15.8%0.93%0.05%0.01%
Jan 202661.3%22.6%15.1%0.89%0.08%0.02%
Feb 202664%19.2%15.8%0.93%0.08%0.02%
Mar 202662.6%18.8%15.4%3.1%0.1%0.04%
Apr 202659.2%21.8%14.6%4.4%0.06%0.03%
May 202660%22.1%14.8%2.9%0.09%0.03%
Jun 202667.2%16.5%13.5%2.7%0.07%0.02%
Jul 202661.8%22.7%12.4%3%0.08%0.01%
Aug 202664.5%19.3%12.9%3.2%0.1%0.02%
Sep 2026——————

How has the Naprogesic and Rentokil comparison changed over the last 12 months?

  • Rentokil was ahead of Naprogesic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Naprogesic’s estimated Share of Search among pest control brands worldwide moved from 12.7% to 12.9%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 11 months ending August 2026, Rentokil’s estimated Share of Search among pest control brands worldwide moved from 63.2% to 64.5%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for pest control brands worldwide in August 2026?

  1. In August 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 61.8% to 64.5%.

  2. In August 2026, Naprogesic gained estimated Share of Search among pest control brands worldwide, from 12.4% to 12.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Naprogesic’s and Rentokil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naprogesic

1 branded search term

  • naprogesic

Rentokil

1 branded search term

  • rentokil

How the Brand Demand Index is measured

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