Rotary vs Square:Which is searched more?
In September 2026, Rotary had more branded searches than Square among broach Cutter brands worldwide. Rotary was estimated to have 165K branded searches compared to Square’s 102K, and held a 30.3% Share of Search versus Square’s 18.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rotary or Square?
Compare the broach cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rotary, Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Rotary | Spline | Square |
|---|---|---|---|---|
| Oct 2025 | 34.2% | 27.5% | 22.5% | 15.8% |
| Nov 2025 | 30.3% | 29.5% | 24.1% | 16.1% |
| Dec 2025 | 30.8% | 30% | 24.5% | 14.7% |
| Jan 2026 | 29.7% | 28.9% | 23.6% | 17.8% |
| Feb 2026 | 25.2% | 29.8% | 24.4% | 20.5% |
| Mar 2026 | 26.5% | 25.8% | 25.8% | 22% |
| Apr 2026 | 26.1% | 25.4% | 25.4% | 23% |
| May 2026 | 26.1% | 25.4% | 20.8% | 27.8% |
| Jun 2026 | 24.3% | 28.9% | 19.4% | 27.4% |
| Jul 2026 | 26.9% | 26.4% | 21.6% | 25.1% |
| Aug 2026 | 33.4% | 26.9% | 17.9% | 21.7% |
| Sep 2026 | 30.9% | 30.3% | 20.2% | 18.7% |
How has the Rotary and Square comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Square took it in May 2026, Rotary took it in June 2026.
- Across the 12 months ending September 2026, Rotary’s estimated Share of Search among broach Cutter brands worldwide moved from 27.5% to 30.3%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among broach Cutter brands worldwide moved from 15.8% to 18.7%, and its estimated monthly branded searches moved from 95.1K to 102K.
How did search popularity change for broach Cutter brands worldwide in September 2026?
3 changes
In September 2026, Spline overtook Square to rank 3rd among broach Cutter brands worldwide, with 20.2% estimated Share of Search.
In September 2026, Rotary gained estimated Share of Search among broach Cutter brands worldwide, from 26.9% to 30.3%.
In September 2026, Square lost estimated Share of Search among broach Cutter brands worldwide, from 21.7% to 18.7%.
Other head-to-heads among broach Cutter brands
How each brand is measured
Brandwave collects information about searches that people make online using Rotary’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rotary
1 branded search term
- rotary
Square
53 branded search terms
- handheld square terminal
- ipad square pos
- mobile pos square
- pos square
- pos square app
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- square app pos
- square kds app
- square point of sale
- square point of sale device
- square point of sale equipment
- square point of sale ipad
- square point of sale pos
- square point of sale printer
- square point of sale stand
- square point of sale system
- square point of sale terminal
- square pos
- square pos app
- square pos apps
- square pos charges
- square pos device
- square pos devices
- square pos equipment
- square pos fees
- square pos for ipad
- square pos for iphone
- square pos handheld
- square pos hardware
- square pos ipad
- square pos iphone
- square pos machine
- square pos printer
- square pos reader
- square pos scanner
- square pos software
- square pos solutions
1–40 of 53
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