Brandwave

How popular isRotary in search?

In September 2026, there were an estimated 165K branded searches for Rotary worldwide which held steady over the last 12 months. Rotary holds 4.7% estimated Share of Search among lawn mower blade brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oregon34.5%
  2. Husqvarna28.2%
  3. John Deere28.2%
  4. Rotary4.7%
  5. Stens2.6%
  6. MTD1.7%
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Which lawn mower blade brands compete with Rotary?

Rotary against lawn mower blade brands worldwide, by month

Share of Search by month for Oregon, Husqvarna, John Deere, Rotary, Stens. The figures are in the table below the chart.

View monthly share of search table
MonthOregonHusqvarnaJohn DeereRotaryStensMTD
Oct 202528.3%34.5%28.2%4.7%2.6%1.7%
Nov 202526.4%32%32%5.3%2.4%2%
Dec 202528%27.9%33.9%5.6%2.5%2.1%
Jan 202634.6%28.3%28.3%4.7%2.1%2.1%
Feb 202626.3%31.8%31.8%5.3%2.4%2.4%
Mar 202628.2%34.3%28.1%4.6%2.5%2.1%
Apr 202622.6%41%27.3%4.5%2.5%2.1%
May 202626.3%39.3%26.2%4.3%1.9%2%
Jun 202628.1%34.1%28%5.6%2.1%2.1%
Jul 202630.2%30.1%30.1%5%2.2%2.3%
Aug 202634.6%28.3%28.3%4.7%2.1%2.1%
Sep 202634.5%28.2%28.2%4.7%2.6%1.7%

  1. 1.Oregon

    34.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Husqvarna

    28.2%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.John Deere

    28.2%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rotary

    4.7%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stens

    2.6%

    Moved from 6th to 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  6. 6.MTD

    1.7%

    Moved from 5th to 6th. 61.8K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

Compare search popularity between Rotary and its closest rivals

Every comparison with Rotary

How has branded search demand for Rotary changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rotary worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide peaked at 5.6% in June 2026 and was lowest at 4.3% in May 2026.

How did search popularity change for lawn mower blade brands worldwide in September 2026?

  1. Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide has lost ground for 3 months in a row, from 34.1% to 28.2% in September 2026.

  2. Rotary’s estimated Share of Search among lawn mower blade brands worldwide has lost ground for 3 months in a row, from 5.6% to 4.7% in September 2026.

  3. In September 2026, Stens rose from 6th to 5th among lawn mower blade brands worldwide.

  4. In September 2026, MTD fell from 5th to 6th among lawn mower blade brands worldwide.

  5. Estimated monthly branded searches for Oregon worldwide rose 21.9% over 12 measured months, from 1M to 1.2M in September 2026.

How is Rotary measured?

Brandwave collects information about searches that people make online using Rotary’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rotary

Do you work for Rotary? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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