Brandwave

How popular isSquare in search?

In September 2026, there were an estimated 102K branded searches for Square worldwide which is up 7.1% over the last 12 months. Square holds 0.35% estimated Share of Search among payment processors worldwide and is ranked 8th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PayPal69.4%
  2. Revolut16%
  3. Stripe10%
  4. Wise2.1%
  5. Adyen0.59%
  6. Airwallex0.57%
  7. GoCardless0.47%
  8. Square0.35%
  9. Worldline0.31%
  10. Braintree0.11%
  11. +2 more
Square website (opens in a new tab)

Follow Square and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Square compete?

Square is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment processors8th of 120.35%Shown below
Payment gateway platforms4th of 60.43%Show ranking
Retail tech2nd of 62%Show ranking
POS printer brands2nd of 49.7%Show ranking
Retail and hospitality POS systems2nd of 721.4%Show ranking
POS terminal brands2nd of 624%Show ranking
Point of sale hardware1st of 629.3%Show ranking
Handheld POS brands1st of 437.3%Show ranking
POS machine brands1st of 438.3%Show ranking
Point of sale systems1st of 543.5%Show ranking
Receipt printer brands1st of 343.8%Show ranking
Cash drawer brands1st of 355.5%Show ranking
Restaurant ordering platforms1st of 661%Show ranking
POS systems1st of 366.7%Show ranking
Chargeback management platforms1st of 588.7%Show ranking

Which payment processors compete with Square?

Square against payment processors worldwide, by month

Share of Search by month for PayPal, Revolut, Stripe, Wise, Square. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutStripeWiseAdyenAirwallexGoCardlessSquareWorldlineBraintreeShopify POSMollie
Oct 202575.4%11.7%8.9%1.8%0.53%0.42%0.43%0.29%0.41%0.02%0.08%0.04%
Nov 202577%10%9.1%1.8%0.44%0.42%0.44%0.28%0.42%0.02%0.08%0.04%
Dec 202578.1%10.1%7.7%1.8%0.54%0.64%0.44%0.25%0.34%0.02%0.07%0.04%
Jan 202675.1%11.7%8.9%2%0.52%0.61%0.52%0.31%0.33%0.02%0.08%0.04%
Feb 202672.9%11.5%10.6%2%0.75%0.73%0.61%0.4%0.39%0.03%0.1%0.05%
Mar 202669.4%13.2%12.3%2%0.6%0.69%0.58%0.48%0.56%0.03%0.09%0.04%
Apr 202672.8%11.5%10.6%2.2%0.62%0.72%0.5%0.53%0.39%0.03%0.1%0.04%
May 202671.1%13.4%10.4%2.1%0.61%0.71%0.49%0.63%0.38%0.02%0.09%0.04%
Jun 202670.9%13.4%10.5%2.1%0.73%0.71%0.49%0.66%0.38%0.02%0.09%0.04%
Jul 202671.2%13.6%10.4%2.1%0.5%0.71%0.49%0.55%0.31%0.02%0.09%0.04%
Aug 202671%13.6%10.3%2.3%0.61%0.71%0.48%0.46%0.31%0.13%0.06%0.04%
Sep 202669.4%16%10%2.1%0.59%0.57%0.47%0.35%0.31%0.11%0.06%0.03%

  1. 1.PayPal

    69.4%

    Held 1st. 20.5M estimated branded searches, +0.05% vs prior month. Share -1.6 points.

  2. 2.Revolut

    16%

    Held 2nd. 4.7M estimated branded searches, +20.7% vs prior month. Share +2.4 points.

  3. 3.Stripe

    10%

    Held 3rd. 2.9M estimated branded searches, -1.2% vs prior month. Share -0.4 points.

  4. 4.Wise

    2.1%

    Held 4th. 623K estimated branded searches, -5.3% vs prior month. Share -0.2 points.

  5. 5.Adyen

    0.59%

    Moved from 6th to 5th. 176K estimated branded searches, +0.47% vs prior month. Share 0 points.

  6. 6.Airwallex

    0.57%

    Moved from 5th to 6th. 168K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  7. 7.GoCardless

    0.47%

    Held 7th. 140K estimated branded searches, +0.34% vs prior month. Share 0 points.

  8. 8.Square

    0.35%

    Held 8th. 102K estimated branded searches, -23.6% vs prior month. Share -0.1 points.

  9. 9.Worldline

    0.31%

    Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Braintree

    0.11%

    Held 10th. 31.6K estimated branded searches, -16.3% vs prior month. Share 0 points.

  11. 11.Shopify POS

    0.06%

    Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Mollie

    0.03%

    Held 12th. 8.8K estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare search popularity between Square and its closest rivals

Every comparison with Square

How has branded search demand for Square changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Square worldwide rose from 95.1K to 102K.
  • Across the 12 months ending September 2026, Square rose from 9th to 8th among payment processors worldwide.

How did search popularity change for payment processors worldwide in September 2026?

  1. In September 2026, Revolut gained estimated Share of Search among payment processors worldwide, from 13.6% to 16%.

  2. In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 71% to 69.4%.

  3. In September 2026, Adyen rose from 6th to 5th among payment processors worldwide.

  4. In September 2026, Airwallex fell from 5th to 6th among payment processors worldwide.

  5. Estimated monthly branded searches for Braintree worldwide rose 352.1% over 12 measured months, from 7K to 31.6K in September 2026.

  6. Estimated monthly branded searches for Shopify POS worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

53 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner
  • square pos software
  • square pos solutions

1–40 of 53

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, worldwide.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Square your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free