RUBY vs Square:Which is searched more?
In September 2026, Square had more branded searches than RUBY among chair Glides brands worldwide. Square was estimated to have 102K branded searches compared to RUBY’s 720, and held a 29.2% Share of Search versus RUBY’s 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, RUBY or Square?
Compare the chair glides brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Square, RUBY. The figures are in the table below the chart.
View monthly share of search table
| Month | Felt | Square | RUBY |
|---|---|---|---|
| Oct 2025 | 71.9% | 27.8% | 0.29% |
| Nov 2025 | 72.9% | 26.7% | 0.39% |
| Dec 2025 | 78.6% | 21.2% | 0.23% |
| Jan 2026 | 70.6% | 29.2% | 0.25% |
| Feb 2026 | 63.7% | 36% | 0.28% |
| Mar 2026 | 58.6% | 41.1% | 0.26% |
| Apr 2026 | 57.2% | 42.5% | 0.25% |
| May 2026 | 52.6% | 47.2% | 0.19% |
| Jun 2026 | 51.2% | 48.6% | 0.18% |
| Jul 2026 | 56% | 43.8% | 0.16% |
| Aug 2026 | 60% | 39.8% | 0.21% |
| Sep 2026 | 70.6% | 29.2% | 0.21% |
How has the RUBY and Square comparison changed over the last 12 months?
3 findings
- Square was ahead of RUBY in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RUBY’s estimated Share of Search among chair Glides brands worldwide moved from 0.29% to 0.21%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among chair Glides brands worldwide moved from 27.8% to 29.2%, and its estimated monthly branded searches moved from 95.1K to 102K.
How did search popularity change for chair Glides brands worldwide in September 2026?
2 changes
In September 2026, Square lost estimated Share of Search among chair Glides brands worldwide, from 39.8% to 29.2%.
Estimated monthly branded searches for RUBY worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
Other head-to-heads among chair Glides brands
How each brand is measured
Brandwave collects information about searches that people make online using RUBY’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RUBY
1 branded search term
- rubynz
Square
53 branded search terms
- handheld square terminal
- ipad square pos
- mobile pos square
- pos square
- pos square app
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- square app pos
- square kds app
- square point of sale
- square point of sale device
- square point of sale equipment
- square point of sale ipad
- square point of sale pos
- square point of sale printer
- square point of sale stand
- square point of sale system
- square point of sale terminal
- square pos
- square pos app
- square pos apps
- square pos charges
- square pos device
- square pos devices
- square pos equipment
- square pos fees
- square pos for ipad
- square pos for iphone
- square pos handheld
- square pos hardware
- square pos ipad
- square pos iphone
- square pos machine
- square pos printer
- square pos reader
- square pos scanner
- square pos software
- square pos solutions
1–40 of 53
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