Brandwave

How popular isRUBY in search?

In September 2026, there were an estimated 720 branded searches for RUBY worldwide which is down 28% over the last 12 months. RUBY holds 4.6% estimated Share of Search among answering services worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AnswerConnect42.2%
  2. Smith.ai34.5%
  3. Abby Connect10.2%
  4. PATLive6.4%
  5. RUBY4.6%
  6. VoiceNation2%
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Where does RUBY compete?

RUBY is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Answering services5th of 64.6%Shown below
Virtual receptionist services5th of 54.7%Show ranking

Which answering services compete with RUBY?

RUBY against answering services worldwide, by month

Share of Search by month for AnswerConnect, Smith.ai, Abby Connect, PATLive, RUBY, VoiceNation. The figures are in the table below the chart.

View monthly share of search table
MonthAnswerConnectSmith.aiAbby ConnectPATLiveRUBYVoiceNation
Oct 202533.1%40.6%8%12%5%1.3%
Nov 202530.8%46.2%5.7%9.1%7.4%0.8%
Dec 202531.5%47.3%5.8%9.3%5.1%0.82%
Jan 202633.9%41.6%6.7%12.3%4.5%0.87%
Feb 202635.4%43.4%7%8.6%4.7%0.91%
Mar 202635.1%43.1%8.5%6.9%4.7%1.7%
Apr 202638.4%38.4%7.6%9.3%5.1%1.2%
May 202634.9%42.6%8.4%8.4%4.6%1.1%
Jun 202635.2%43%8.5%6.5%4.7%2.1%
Jul 202635.1%42.9%8.4%8.4%3.8%1.4%
Aug 202634.1%41.7%10.1%8.2%4.5%1.3%
Sep 202642.2%34.5%10.2%6.4%4.6%2%

  1. 1.AnswerConnect

    42.2%

    Moved from 2nd to 1st. 6.6K estimated branded searches, +22.2% vs prior month. Share +8.1 points.

  2. 2.Smith.ai

    34.5%

    Moved from 1st to 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -7.2 points.

  3. 3.Abby Connect

    10.2%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.PATLive

    6.4%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -1.8 points.

  5. 5.RUBY

    4.6%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.VoiceNation

    2%

    Held 6th. 320 estimated branded searches, +52.4% vs prior month. Share +0.7 points.

Compare search popularity between RUBY and its closest rivals

Every comparison with RUBY

How has branded search demand for RUBY changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for RUBY worldwide fell from 1K to 720.
  • Across the 12 months ending September 2026, RUBY’s estimated Share of Search among answering services worldwide peaked at 7.4% in November 2025 and was lowest at 3.8% in July 2026.

How did search popularity change for answering services worldwide in September 2026?

  1. In September 2026, AnswerConnect overtook Smith.ai to become the leader among answering services worldwide, with 42.2% estimated Share of Search.

  2. In September 2026, VoiceNation gained estimated Share of Search among answering services worldwide, from 1.3% to 2%.

  3. In September 2026, Smith.ai lost estimated Share of Search among answering services worldwide, from 41.7% to 34.5%.

  4. In September 2026, PATLive lost estimated Share of Search among answering services worldwide, from 8.2% to 6.4%.

  5. Estimated monthly branded searches for RUBY worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

How is RUBY measured?

Brandwave collects information about searches that people make online using RUBY’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rubynz

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How the Brand Demand Index is measured

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