Brandwave

How popular isRUBY in search?

In August 2026, there were an estimated 720 branded searches for RUBY worldwide which is down 28% over the last 11 months. RUBY holds 4.5% estimated Share of Search among answering services worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Smith.ai41.7%
  2. AnswerConnect34.1%
  3. Abby Connect10.1%
  4. PATLive8.2%
  5. RUBY4.5%
  6. VoiceNation1.3%
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Which answering services compete with RUBY?

RUBY against answering services worldwide, by month

Share of Search by month for Smith.ai, AnswerConnect, Abby Connect, PATLive, RUBY. The figures are in the table below the chart.

View monthly share of search table
MonthSmith.aiAnswerConnectAbby ConnectPATLiveRUBYVoiceNation
Oct 202540.6%33.1%8%12%5%1.3%
Nov 202546.2%30.8%5.7%9.1%7.4%0.8%
Dec 202547.3%31.5%5.8%9.3%5.1%0.82%
Jan 202641.6%33.9%6.7%12.3%4.5%0.87%
Feb 202643.4%35.4%7%8.6%4.7%0.91%
Mar 202643.1%35.1%8.5%6.9%4.7%1.7%
Apr 202638.4%38.4%7.6%9.3%5.1%1.2%
May 202642.6%34.9%8.4%8.4%4.6%1.1%
Jun 202643%35.2%8.5%6.5%4.7%2.1%
Jul 202642.9%35.1%8.4%8.4%3.8%1.4%
Aug 202641.7%34.1%10.1%8.2%4.5%1.3%
Sep 2026——————

  1. 1.Smith.ai

    41.7%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.AnswerConnect

    34.1%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Abby Connect

    10.1%

    Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.7 points.

  4. 4.PATLive

    8.2%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.RUBY

    4.5%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.7 points.

  6. 6.VoiceNation

    1.3%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between RUBY and its closest rivals

How has branded search demand for RUBY changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RUBY worldwide fell from 1K to 720.
  • Across the 11 months ending August 2026, RUBY’s estimated Share of Search among answering services worldwide peaked at 7.4% in November 2025 and was lowest at 3.8% in July 2026.

How did search popularity change for answering services worldwide in August 2026?

  1. In August 2026, Abby Connect gained estimated Share of Search among answering services worldwide, from 8.4% to 10.1%.

  2. In August 2026, RUBY gained estimated Share of Search among answering services worldwide, from 3.8% to 4.5%.

  3. In August 2026, Smith.ai lost estimated Share of Search among answering services worldwide, from 42.9% to 41.7%.

  4. In August 2026, AnswerConnect lost estimated Share of Search among answering services worldwide, from 35.1% to 34.1%.

  5. Estimated monthly branded searches for PATLive worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  6. Estimated monthly branded searches for VoiceNation worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

Where does RUBY compete?

RUBY is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Answering services5th of 64.5%Shown above
Virtual receptionist services5th of 54.6%Show ranking

How is RUBY measured?

Brandwave collects information about searches that people make online using RUBY’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rubynz

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How the Brand Demand Index is measured

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