Brandwave

RUBY vs VoiceNation:Which is more popular by branded search?

In August 2026, RUBY had more branded searches than VoiceNation among answering services worldwide. RUBY was estimated to have 720 branded searches compared to VoiceNation’s 210, and held a 4.5% Share of Search versus VoiceNation’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among answering services worldwide in August 2026Which is more popular in search, RUBY or VoiceNation?
RUBY4.5%720 searches
vs
VoiceNation1.3%210 searches

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Which is more popular in search, RUBY or VoiceNation?

Compare the answering services businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

RUBY and VoiceNation among answering services worldwide, by month

Share of Search by month for RUBY, VoiceNation. The figures are in the table below the chart.

View monthly share of search table
MonthSmith.aiAnswerConnectAbby ConnectPATLiveRUBYVoiceNation
Oct 202540.6%33.1%8%12%5%1.3%
Nov 202546.2%30.8%5.7%9.1%7.4%0.8%
Dec 202547.3%31.5%5.8%9.3%5.1%0.82%
Jan 202641.6%33.9%6.7%12.3%4.5%0.87%
Feb 202643.4%35.4%7%8.6%4.7%0.91%
Mar 202643.1%35.1%8.5%6.9%4.7%1.7%
Apr 202638.4%38.4%7.6%9.3%5.1%1.2%
May 202642.6%34.9%8.4%8.4%4.6%1.1%
Jun 202643%35.2%8.5%6.5%4.7%2.1%
Jul 202642.9%35.1%8.4%8.4%3.8%1.4%
Aug 202641.7%34.1%10.1%8.2%4.5%1.3%
Sep 2026——————

How has the RUBY and VoiceNation comparison changed over the last 12 months?

  • RUBY was ahead of VoiceNation in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, RUBY’s estimated Share of Search among answering services worldwide moved from 5% to 4.5%, and its estimated monthly branded searches moved from 1K to 720.
  • Across the 11 months ending August 2026, VoiceNation’s estimated Share of Search among answering services worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 260 to 210.

How did search popularity change for answering services worldwide in August 2026?

  1. In August 2026, RUBY gained estimated Share of Search among answering services worldwide, from 3.8% to 4.5%.

  2. Estimated monthly branded searches for VoiceNation worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using RUBY’s and VoiceNation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RUBY

1 branded search term

  • rubynz

VoiceNation

1 branded search term

  • voice nation

How the Brand Demand Index is measured

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