Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 26.4% of all New Zealand kapiti real estate agency searches, placing Ray White second out of six agencies. When we asked both ChatGPT and Google AI Overviews about kapiti real estate agencies, Ray White appeared in two of the three answers and was the most recommended of the six.

Search and AI answers in September 2026

Ray White is the second most searched of 6 competitors and the most recommended in AI answers.

  1. Voyle & CoShare of searches 28.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations –
  2. Ray WhiteShare of searches 26.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. BayleysShare of searches 24.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Tommy’s Real EstateShare of searches 17%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  5. Howard & CoShare of searches 1.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

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Top kapiti real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ray White was mentioned in two out of three: in two of the three ChatGPT answers. Ray White is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tommy’s Real Estate2nd
  3. Bayleys3rd
  4. Voyle & Co–
  5. Howard & Co–
  6. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kapiti real estate agencies compete with Ray White?

Ray White against kapiti real estate agencies in New Zealand, by month

Share of searches by month for Voyle & Co, Ray White, Bayleys, Tommy’s Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthVoyle & CoRay WhiteBayleysTommy’s Real EstateHoward & CoNew Zealand Sotheby’s International Realty
Oct 202525.4%29.6%23.9%14.1%4.2%2.8%
Nov 202524.6%34.4%16.4%19.7%3.3%1.6%
Dec 202521.3%23.4%23.4%23.4%4.3%4.3%
Jan 202631.9%20.3%18.8%23.2%2.9%2.9%
Feb 202622.4%25.4%20.9%26.9%1.5%3%
Mar 202630.1%23.3%20.5%21.9%2.7%1.4%
Apr 202625.4%28.8%20.3%23.7%1.7%0%
May 202625.9%24.1%22.4%20.7%3.4%3.4%
Jun 202627.8%20.4%24.1%18.5%5.6%3.7%
Jul 202631.9%23.4%19.1%17%4.3%4.3%
Aug 202615.4%21.2%32.7%21.2%3.8%5.8%
Sep 202628.3%26.4%24.5%17%1.9%1.9%

  1. 1.Voyle & Co

    28.3%

    Moved from 4th to 1st. 150 estimated branded searches, +87.5% vs prior month. Share +12.9 points.

  2. 2.Ray White

    26.4%

    Held 2nd. 140 estimated branded searches, +27.3% vs prior month. Share +5.3 points.

  3. 3.Bayleys

    24.5%

    Moved from 1st to 3rd. 130 estimated branded searches, -23.5% vs prior month. Share -8.2 points.

  4. 4.Tommy’s Real Estate

    17%

    Moved from 3rd to 4th. 90 estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  5. 5.Howard & Co

    1.9%

    Moved from 6th to 5th. 10 estimated branded searches, -50% vs prior month. Share -2 points.

  6. 6.New Zealand Sotheby’s International Realty

    1.9%

    Moved from 5th to 6th. 10 estimated branded searches, -66.7% vs prior month. Share -3.9 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among kapiti real estate agencies in New Zealand decreased from 29.6% to 26.4%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among kapiti real estate agencies in New Zealand peaked at 34.4% in November 2025 and was lowest at 20.3% in January 2026.
  • Across the 12 months ending September 2026, Ray White fell from 1st to 2nd among kapiti real estate agencies in New Zealand.

How did search popularity change for New Zealand kapiti real estate agencies in September 2026?

6 changes

  1. In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.

  2. In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%.

  3. In September 2026, Bayleys lost share of searches among kapiti real estate agencies in New Zealand, from 32.7% to 24.5%.

  4. In September 2026, Tommy’s Real Estate lost share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 17%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among kapiti real estate agencies in New Zealand, from 5.8% to 1.9%.

  6. In September 2026, Howard & Co lost share of searches among kapiti real estate agencies in New Zealand, from 3.8% to 1.9%.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

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How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Shown above
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