Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 3.1% of all New Zealand Hastings real estate agency searches, placing Ray White fourth out of four agencies. When we asked both ChatGPT and Google AI Overviews about Hastings real estate agencies, Ray White appeared in two of the four answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Ray White is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. Property BrokersShare of searches 46.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. HarcourtsShare of searches 32.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. TremainsShare of searches 17.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Ray WhiteShare of searches 3.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top Hastings real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ray White is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tremains1st
  2. Harcourts2nd
  3. Property Brokers3rd
  4. Ray White4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tremains3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Hastings real estate agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hastings real estate agencies compete with Ray White?

Ray White against Hastings real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Harcourts, Tremains, Ray White. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersHarcourtsTremainsRay White
Oct 202550.8%25.4%20.3%3.6%
Nov 202548.9%26.6%20.7%3.7%
Dec 202540.8%30.6%23.8%4.8%
Jan 202649.3%26.9%19.4%4.5%
Feb 202653.8%24.8%17.1%4.3%
Mar 202643.9%29.8%21%5.4%
Apr 202648.1%25.9%21.5%4.4%
May 202652.4%27.6%16.6%3.4%
Jun 202641.4%33.1%21.8%3.8%
Jul 202641.6%33.6%21.5%3.4%
Aug 202649.7%28.8%18.3%3.3%
Sep 202646.9%32.7%17.3%3.1%

  1. 1.Property Brokers

    46.9%

    Held 1st. 760 estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Harcourts

    32.7%

    Held 2nd. 530 estimated branded searches, +20.5% vs prior month. Share +4 points.

  3. 3.Tremains

    17.3%

    Held 3rd. 280 estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Ray White

    3.1%

    Held 4th. 50 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Hastings real estate agencies in New Zealand peaked at 5.4% in March 2026 and was lowest at 3.1% in September 2026.

How did search popularity change for New Zealand Hastings real estate agencies in September 2026?

4 changes

  1. In September 2026, Harcourts gained share of searches among Hastings real estate agencies in New Zealand, from 28.8% to 32.7%.

  2. In September 2026, Property Brokers lost share of searches among Hastings real estate agencies in New Zealand, from 49.7% to 46.9%.

  3. In September 2026, Tremains lost share of searches among Hastings real estate agencies in New Zealand, from 18.3% to 17.3%.

  4. Ray White’s share of searches among Hastings real estate agencies in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

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How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Shown above
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
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