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Residential real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among residential real estate agencies in New Zealand, with an estimated 63.6K branded searches and 35.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White35.1%
  2. Harcourts19%
  3. Bayleys12.9%
  4. Barfoot & Thompson11.2%
  5. Property Brokers8.5%
  6. Arizto5.9%
  7. LJ Hooker1.8%
  8. Raine & Horne1.3%
  9. New Zealand Sotheby’s International Realty1.2%
  10. Tall Poppy1%
  11. +5 more

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Share of SearchLeaderboard

Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Barfoot & Thompson, Property Brokers, Arizto. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoLJ HookerRaine & HorneNew Zealand Sotheby’s International RealtyTall PoppyProfessionals Real EstateOne AgencyFirst National Real EstateHarveys Real EstateCentury 21
Oct 202533.1%20.1%14.7%11.5%8.5%4.5%2.2%1.4%0.64%1%1%0.66%0.42%0.05%0.01%
Nov 202534.6%18.4%14.7%11.9%8.8%4%2.3%1.5%0.75%1.1%1.1%0.59%0.37%0.05%0.01%
Dec 202536.3%18.8%14%10.7%8%4.2%2.4%1.4%0.71%1.1%1.4%0.6%0.37%0.06%0.01%
Jan 202635%18.1%12.5%12.3%9%4.8%2.7%1.5%0.89%1%1.1%0.67%0.39%0.05%0.01%
Feb 202634.1%17.9%13.9%11.9%8.8%5.7%1.9%1.7%0.93%1%1.1%0.54%0.34%0.04%0.02%
Mar 202634.6%18.7%13.2%13.3%8%5.4%1.5%1.3%1%0.94%1.2%0.53%0.33%0.04%0.03%
Apr 202637.5%18.3%12.5%11%8%5.5%1.8%1.4%0.94%0.96%1.1%0.49%0.33%0.04%0.02%
May 202634.7%18.5%13.6%11%9.4%5.7%1.6%1.6%0.96%1%1.1%0.49%0.32%0.04%0.02%
Jun 202636.3%18.7%12.9%11.5%8.3%5.3%1.7%1.4%0.89%0.84%1.2%0.43%0.34%0.06%0.02%
Jul 202637.1%17.7%12.7%11.8%8.5%5.2%1.7%1.5%0.95%0.91%1%0.46%0.36%0.03%0.02%
Aug 202635.1%19%12.9%11.2%8.5%5.9%1.8%1.3%1.2%1%1%0.48%0.33%0.05%0.02%
Sep 2026———————————————

This month’s ranking, August 2026

  1. 1.Ray White

    35.1%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2 points

  2. 2.Harcourts

    19%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +1.4 points

  3. 3.Bayleys

    12.9%

    held 3rd · 23.4K estimated branded searches · +6.2% vs prior month · +0.2 points

  4. 4.Barfoot & Thompson

    11.2%

    held 4th · 20.4K estimated branded searches · -0.2% vs prior month · -0.6 points

  5. 5.Property Brokers

    8.5%

    held 5th · 15.3K estimated branded searches · +4.3% vs prior month · 0 points

  6. 6.Arizto

    5.9%

    held 6th · 10.7K estimated branded searches · +18.6% vs prior month · +0.7 points

  7. 7.LJ Hooker

    1.8%

    held 7th · 3.3K estimated branded searches · +11.5% vs prior month · +0.1 points

  8. 8.Raine & Horne

    1.3%

    held 8th · 2.4K estimated branded searches · -3.6% vs prior month · -0.1 points

  9. 9.New Zealand Sotheby’s International Realty

    1.2%

    moved from 10th to 9th · 2.2K estimated branded searches · +34.5% vs prior month · +0.3 points

  10. 10.Tall Poppy

    1%

    moved from 11th to 10th · 1.9K estimated branded searches · +17.8% vs prior month · +0.1 points

  11. 11.Professionals Real Estate

    1%

    moved from 9th to 11th · 1.8K estimated branded searches · +0.56% vs prior month · 0 points

  12. 12.One Agency

    0.48%

    held 12th · 870 estimated branded searches · +10.1% vs prior month · 0 points

  13. 13.First National Real Estate

    0.33%

    held 13th · 600 estimated branded searches · -4.8% vs prior month · 0 points

  14. 14.Harveys Real Estate

    0.05%

    held 14th · 90 estimated branded searches · +80% vs prior month · 0 points

  15. 15.Century 21

    0.02%

    held 15th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among residential real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among residential real estate agencies in New Zealand, with an estimated 63.6K branded searches and 35.1% estimated Share of Search within this set. Harcourts is in 2nd place, 16.1 percentage points behind at 19% Share of Search.

New Zealand residential real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White33.1% → 35.1%37.5%Apr 202633.1%Oct 20251st
Harcourts20.1% → 19%20.1%Oct 202517.7%Jul 20262nd
Bayleys14.7% → 12.9%14.7%Nov 202512.5%Jan 20263rd
Barfoot & Thompson11.5% → 11.2%13.3%Mar 202610.7%Dec 20254th
Property Brokers8.5%9.4%May 20268%Dec 20255th
Arizto4.5% → 5.9%5.9%Aug 20264%Nov 20256th
LJ Hooker2.2% → 1.8%2.7%Jan 20261.5%Mar 20267th
Raine & Horne1.4% → 1.3%1.7%Feb 20261.3%Mar 20268th
New Zealand Sotheby’s International Realty0.64% → 1.2%1.2%Aug 20260.64%Oct 202512th → 9th
Tall Poppy1%1.1%Dec 20250.84%Jun 202610th
Professionals Real Estate1%1.4%Dec 20251%Aug 20269th → 11th
One Agency0.66% → 0.48%0.67%Jan 20260.43%Jun 202611th → 12th
First National Real Estate0.42% → 0.33%0.42%Oct 20250.32%May 202613th
Harveys Real Estate0.05%0.06%Jun 20260.03%Jul 202614th
Century 210.01% → 0.02%0.03%Mar 20260.01%Dec 202515th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among residential real estate agencies in New Zealand increased from 33.1% to 35.1%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand decreased from 20.1% to 19%.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among residential real estate agencies in New Zealand decreased from 14.7% to 12.9%.
  • Across the 11 months ending August 2026, Arizto’s estimated Share of Search among residential real estate agencies in New Zealand increased from 4.5% to 5.9%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among residential real estate agencies in New Zealand increased from 0.64% to 1.2%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 37.5% in April 2026 and was lowest at 33.1% in October 2025.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand peaked at 20.1% in October 2025 and was lowest at 17.7% in July 2026.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among residential real estate agencies in New Zealand peaked at 14.7% in November 2025 and was lowest at 12.5% in January 2026.
  • Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 13.3% in March 2026 and was lowest at 10.7% in December 2025.
  • Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among residential real estate agencies in New Zealand peaked at 9.4% in May 2026 and was lowest at 8% in December 2025.
  • Across the 11 months ending August 2026, Arizto’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 5.9% in August 2026 and was lowest at 4% in November 2025.
  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 2.7% in January 2026 and was lowest at 1.5% in March 2026.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 12th to 9th among residential real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Professionals Real Estate fell from 9th to 11th among residential real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, One Agency fell from 11th to 12th among residential real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Barfoot & Thompson, Property Brokers, LJ Hooker, Raine & Horne, Tall Poppy, First National Real Estate, Harveys Real Estate and Century 21 held steady: their estimated Share of Search among residential real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 17.7% to 19%.

  2. In August 2026, Arizto gained estimated Share of Search among residential real estate agencies in New Zealand, from 5.2% to 5.9%.

  3. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 37.1% to 35.1%.

  4. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11.8% to 11.2%.

  5. In August 2026, New Zealand Sotheby’s International Realty rose from 10th to 9th among residential real estate agencies in New Zealand.

  6. In August 2026, Tall Poppy rose from 11th to 10th among residential real estate agencies in New Zealand.

  7. In August 2026, Professionals Real Estate fell from 9th to 11th among residential real estate agencies in New Zealand.

  8. Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.

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