Residential real estate agencies in New Zealand:Which are most popular?

Name: Residential real estate agencies in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ray White was the most searched residential real estate agency in New Zealand, accounting for 19.6% of all searches among the 15 agencies we track. When we checked with ChatGPT and Google AI Overviews, Ray White, Harcourts and Bayleys showed up in every answer. Bayleys was recommended most often, coming first in two out of four responses.

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Top residential real estate agencies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Ray White, Harcourts and Bayleys appeared every time. Bayleys was recommended most often, coming first in two out of four answers. Ray White was second, and Harcourts was third. Arizto, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Bayleys1st
Ray White2nd
Harcourts3rd
Barfoot & Thompson4th
Property Brokers5th
New Zealand Sotheby’s International Realty6th
LJ Hooker7th
Tall Poppy8th
Arizto–
Raine & Horne–
Professionals Real Estate–
One Agency–
Century 21–
First National Real Estate–
Harveys Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ray White	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Harcourts	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Bayleys	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Barfoot & Thompson	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Property Brokers	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Tall Poppy	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
LJ Hooker	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
New Zealand Sotheby’s International Realty	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Arizto	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Raine & Horne	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Professionals Real Estate	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
One Agency	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Century 21	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
First National Real Estate	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Harveys Real Estate	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Ray White4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bayleys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Barfoot & Thompson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Property Brokers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tall Poppy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LJ Hooker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
New Zealand Sotheby’s International Realty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Arizto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Professionals Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Century 210 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
First National Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harveys Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about residential real estate agencies

4 answers

Asked ChatGPT
“Which residential real estate agency should I hire in New Zealand?”
1. 1Bayleys
2. 2Ray White
3. 3Harcourts
Asked ChatGPT
“What are the best residential real estate agencies in New Zealand?”
Asked ChatGPT
“What's the best residential real estate agency in New Zealand for a house?”
Searched Google, AI Overview
“residential real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which residential real estate agencies do people search for most?

This chart shows how often people search Google for each residential real estate agency by name. Each line represents a brand's share of searches for all 15 residential real estate agencies we track, month by month, from searches in New Zealand.

Share of searches among residential real estate agencies in New Zealand, by month

Month	Ray White	Barfoot & Thompson	Harcourts	Bayleys	Property Brokers	Arizto	Tall Poppy	LJ Hooker	Raine & Horne	Professionals Real Estate	One Agency	Century 21	First National Real Estate	New Zealand Sotheby’s International Realty	Harveys Real Estate
Nov 2025	21.9%	19.8%	16.1%	14.1%	9.1%	6.5%	4.9%	3.2%	1.7%	0.64%	0.64%	0.64%	0.53%	0.18%	0.1%
Dec 2025	19.6%	17.6%	17.6%	13.9%	8.1%	7%	7.9%	3.5%	1.5%	0.86%	0.7%	0.7%	0.57%	0.21%	0.11%
Jan 2026	18.7%	20.6%	17.1%	12%	9.5%	8.2%	5.1%	4.1%	1.8%	0.82%	0.67%	0.67%	0.55%	0.15%	0.1%
Feb 2026	21.3%	19.2%	16%	13.5%	8.8%	9.2%	4.8%	2.5%	2.1%	0.76%	0.51%	0.62%	0.51%	0.14%	0.08%
Mar 2026	19.9%	22.1%	17.9%	12.8%	8.3%	8.7%	4.5%	1.6%	1.6%	0.72%	0.48%	0.72%	0.48%	0.23%	0.07%
Apr 2026	20.4%	18.4%	18.2%	13%	8.5%	9.5%	5.6%	1.9%	1.6%	0.89%	0.49%	0.73%	0.49%	0.2%	0.07%
May 2026	19.2%	17.3%	17.3%	13.8%	9.7%	9%	7.8%	1.5%	1.8%	0.69%	0.46%	0.69%	0.46%	0.2%	0.07%
Jun 2026	20.5%	18.5%	18.2%	13%	8.5%	8.8%	6.8%	1.6%	1.6%	0.73%	0.4%	0.6%	0.49%	0.18%	0.11%
Jul 2026	21.9%	19.6%	16.1%	12.6%	9.1%	8.8%	6%	1.7%	1.7%	0.64%	0.52%	0.52%	0.52%	0.17%	0.05%
Aug 2026	20.4%	18.3%	18.1%	12.9%	8.5%	9.9%	5.6%	1.6%	1.6%	0.73%	0.48%	0.6%	0.48%	0.82%	0.09%
Sep 2026	19.6%	17.6%	17.5%	13.5%	9.9%	9.5%	6.5%	1.8%	1.6%	0.7%	0.57%	0.47%	0.47%	0.16%	0.09%
Oct 2026	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ray White Ray White New Zealand	19.6%	20.1K	-0.64%	-0.9 points
2, held 2nd	Barfoot & Thompson	17.6%	18.1K	0%	-0.7 points
3, held 3rd	Harcourts	17.5%	18K	+0.5%	-0.6 points
4, held 4th	Bayleys	13.5%	13.9K	+8.8%	+0.6 points
5, moved from 6th to 5th	Property Brokers	9.9%	10.2K	+21.5%	+1.4 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Arizto	9.5%	9.8K	+0.1%	-0.3 pointsmoved from 5th to 6th
7, held 7th	Tall Poppy	6.5%	6.7K	+20.7%	+0.9 points
8, held 8th	LJ Hooker LJ Hooker Group New Zealand	1.8%	1.9K	+18.8%	+0.2 points
9, held 9th	Raine & Horne	1.6%	1.6K	0%	-0.1 points
10, moved from 11th to 10th	Professionals Real Estate	0.7%	720	0%	0 pointsmoved from 11th to 10th
11, moved from 14th to 11th	One Agency	0.57%	590	+22.9%	+0.1 pointsmoved from 14th to 11th
12, held 12th	Century 21	0.47%	480	-18.6%	-0.1 points
13, held 13th	First National Real Estate	0.47%	480	0%	0 points
14, moved from 10th to 14th	New Zealand Sotheby’s International Realty	0.16%	160	-80.2%	-0.7 pointsmoved from 10th to 14th
15, held 15th	Harveys Real Estate LJ Hooker Group New Zealand	0.09%	90	0%	0 points

1.Ray White
19.6%
Held 1st. 20.1K estimated branded searches, -0.64% vs prior month. Share -0.9 points.
2.Barfoot & Thompson
17.6%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.Harcourts
17.5%
Held 3rd. 18K estimated branded searches, +0.5% vs prior month. Share -0.6 points.
4.Bayleys
13.5%
Held 4th. 13.9K estimated branded searches, +8.8% vs prior month. Share +0.6 points.
5.Property Brokers
9.9%
Moved from 6th to 5th. 10.2K estimated branded searches, +21.5% vs prior month. Share +1.4 points.
6.Arizto
9.5%
Moved from 5th to 6th. 9.8K estimated branded searches, +0.1% vs prior month. Share -0.3 points.
7.Tall Poppy
6.5%
Held 7th. 6.7K estimated branded searches, +20.7% vs prior month. Share +0.9 points.
8.LJ Hooker
1.8%
Held 8th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
9.Raine & Horne
1.6%
Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.Professionals Real Estate
0.7%
Moved from 11th to 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
11.One Agency
0.57%
Moved from 14th to 11th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.
12.Century 21
0.47%
Held 12th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.
13.First National Real Estate
0.47%
Held 13th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
14.New Zealand Sotheby’s International Realty
0.16%
Moved from 10th to 14th. 160 estimated branded searches, -80.2% vs prior month. Share -0.7 points.
15.Harveys Real Estate
0.09%
Held 15th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

New Zealand Sotheby’s International Realty sells other things too, so only its searches that name this product count here, like “nzsir”.

Which brand is most popular in search among residential real estate agencies in New Zealand?

15 brands

In September 2026, Ray White was the most searched among residential real estate agencies in New Zealand, with an estimated 20.1K branded searches, 19.6% of all searches for the 15 we track. Barfoot & Thompson is in 2nd place, 1.9 percentage points behind at 17.6%.

New Zealand residential real estate agencies, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Ray White	21.9% → 19.6%	21.9%Nov 2025	18.7%Jan 2026	1st
Barfoot & Thompson	19.8% → 17.6%	22.1%Mar 2026	17.3%May 2026	2nd
Harcourts	16.1% → 17.5%	18.2%Jun 2026	16%Feb 2026	3rd
Bayleys	14.1% → 13.5%	14.1%Nov 2025	12%Jan 2026	4th
Property Brokers	9.1% → 9.9%	9.9%Sep 2026	8.1%Dec 2025	5th
Arizto	6.5% → 9.5%	9.9%Aug 2026	6.5%Nov 2025	6th
Tall Poppy	4.9% → 6.5%	7.9%Dec 2025	4.5%Mar 2026	7th
LJ Hooker	3.2% → 1.8%	4.1%Jan 2026	1.5%May 2026	8th
Raine & Horne	1.7% → 1.6%	2.1%Feb 2026	1.5%Dec 2025	9th
Professionals Real Estate	0.64% → 0.7%	0.89%Apr 2026	0.64%Jul 2026	12th → 10th
One Agency	0.64% → 0.57%	0.7%Dec 2025	0.4%Jun 2026	11th
Century 21	0.64% → 0.47%	0.73%Apr 2026	0.47%Sep 2026	10th → 12th
First National Real Estate	0.53% → 0.47%	0.57%Dec 2025	0.46%May 2026	13th
New Zealand Sotheby’s International Realty	0.18% → 0.16%	0.82%Aug 2026	0.14%Feb 2026	14th
Harveys Real Estate	0.1% → 0.09%	0.11%Jun 2026	0.05%Jul 2026	15th

Each finding as a sentence

Across the 11 months ending September 2026, Ray White’s share of searches among residential real estate agencies in New Zealand decreased from 21.9% to 19.6%.
Across the 11 months ending September 2026, Barfoot & Thompson’s share of searches among residential real estate agencies in New Zealand decreased from 19.8% to 17.6%.
Across the 11 months ending September 2026, Harcourts’ share of searches among residential real estate agencies in New Zealand increased from 16.1% to 17.5%.
Across the 11 months ending September 2026, Bayleys’ share of searches among residential real estate agencies in New Zealand decreased from 14.1% to 13.5%.
Across the 11 months ending September 2026, Property Brokers’ share of searches among residential real estate agencies in New Zealand increased from 9.1% to 9.9%.
Across the 11 months ending September 2026, Arizto’s share of searches among residential real estate agencies in New Zealand increased from 6.5% to 9.5%.
Across the 11 months ending September 2026, Tall Poppy’s share of searches among residential real estate agencies in New Zealand increased from 4.9% to 6.5%.
Across the 11 months ending September 2026, LJ Hooker’s share of searches among residential real estate agencies in New Zealand decreased from 3.2% to 1.8%.
Across the 11 months ending September 2026, Ray White’s share of searches among residential real estate agencies in New Zealand peaked at 21.9% in November 2025 and was lowest at 18.7% in January 2026.
Across the 11 months ending September 2026, Barfoot & Thompson’s share of searches among residential real estate agencies in New Zealand peaked at 22.1% in March 2026 and was lowest at 17.3% in May 2026.
Across the 11 months ending September 2026, Harcourts’ share of searches among residential real estate agencies in New Zealand peaked at 18.2% in June 2026 and was lowest at 16% in February 2026.
Across the 11 months ending September 2026, Bayleys’ share of searches among residential real estate agencies in New Zealand peaked at 14.1% in November 2025 and was lowest at 12% in January 2026.
Across the 11 months ending September 2026, Property Brokers’ share of searches among residential real estate agencies in New Zealand peaked at 9.9% in September 2026 and was lowest at 8.1% in December 2025.
Across the 11 months ending September 2026, Arizto’s share of searches among residential real estate agencies in New Zealand peaked at 9.9% in August 2026 and was lowest at 6.5% in November 2025.
Across the 11 months ending September 2026, Tall Poppy’s share of searches among residential real estate agencies in New Zealand peaked at 7.9% in December 2025 and was lowest at 4.5% in March 2026.
Across the 11 months ending September 2026, LJ Hooker’s share of searches among residential real estate agencies in New Zealand peaked at 4.1% in January 2026 and was lowest at 1.5% in May 2026.
Across the 11 months ending September 2026, Professionals Real Estate rose from 12th to 10th among residential real estate agencies in New Zealand.
Across the 11 months ending September 2026, Century 21 fell from 10th to 12th among residential real estate agencies in New Zealand.
Across the 11 months ending September 2026, Raine & Horne, One Agency, First National Real Estate, New Zealand Sotheby’s International Realty and Harveys Real Estate held steady: their share of searches among residential real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand residential real estate agencies in September 2026?

8 changes

In September 2026, Property Brokers overtook Arizto to rank 5th among residential real estate agencies in New Zealand, with 9.9% of the searches.
In September 2026, Tall Poppy gained share of searches among residential real estate agencies in New Zealand, from 5.6% to 6.5%.
In September 2026, Bayleys gained share of searches among residential real estate agencies in New Zealand, from 12.9% to 13.5%.
In September 2026, Ray White lost share of searches among residential real estate agencies in New Zealand, from 20.4% to 19.6%.
In September 2026, New Zealand Sotheby’s International Realty lost share of searches among residential real estate agencies in New Zealand, from 0.82% to 0.16%.
In September 2026, Barfoot & Thompson lost share of searches among residential real estate agencies in New Zealand, from 18.3% to 17.6%.
In September 2026, Harcourts lost share of searches among residential real estate agencies in New Zealand, from 18.1% to 17.5%.
In September 2026, One Agency rose from 14th to 11th among residential real estate agencies in New Zealand.

How are branded searches counted for residential real estate agencies?

49 search terms

Each brand's share of searches among residential real estate agencies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.