Brandwave

How popular isFirst National Real Estate?

In September 2026, people searched for First National Real Estate by name about 620 times in New Zealand, a 30.3% decrease from the previous year. These searches made up 0.47% of all New Zealand residential real estate agency searches, placing First National Real Estate 13th out of 15 agencies. When we asked both ChatGPT and Google AI Overviews about residential real estate agencies, First National Real Estate did not appear in any of the answers.

Search and AI answers in September 2026

First National Real Estate is the 13th most searched of 15 competitors and not listed in any AI answer.

  1. Ray WhiteShare of searches 19.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Barfoot & ThompsonShare of searches 17.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. HarcourtsShare of searches 17.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. BayleysShare of searches 13.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. First National Real EstateShare of searches 0.47%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+10 more

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Top residential real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, First National Real Estate did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Barfoot & Thompson4th
  5. Property Brokers5th
  6. New Zealand Sotheby’s International Realty6th
  7. LJ Hooker7th
  8. +5 more
  9. Century 21–
  10. First National Real Estate–
  11. Harveys Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barfoot & Thompson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Property Brokers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tall Poppy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • New Zealand Sotheby’s International Realty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arizto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First National Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about residential real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which residential real estate agencies compete with First National Real Estate?

First National Real Estate against residential real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Barfoot & Thompson, Harcourts, Bayleys, Property Brokers, Arizto, Tall Poppy, First National Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBarfoot & ThompsonHarcourtsBayleysProperty BrokersAriztoTall PoppyLJ HookerRaine & HorneProfessionals Real EstateOne AgencyCentury 21First National Real EstateNew Zealand Sotheby’s International RealtyHarveys Real Estate
Oct 202520.6%18.9%18.9%13.5%8.7%7.2%4.7%3.1%1.6%0.75%0.61%0.61%0.61%0.15%0.09%
Nov 202521.9%19.8%16.1%14.1%9.1%6.5%4.9%3.2%1.7%0.64%0.64%0.64%0.53%0.18%0.1%
Dec 202519.6%17.6%17.6%13.9%8.1%7%7.9%3.5%1.5%0.86%0.7%0.7%0.57%0.21%0.11%
Jan 202618.7%20.6%17.1%12%9.5%8.2%5.1%4.1%1.8%0.82%0.67%0.67%0.55%0.15%0.1%
Feb 202621.3%19.2%16%13.5%8.8%9.2%4.8%2.5%2.1%0.76%0.51%0.62%0.51%0.14%0.08%
Mar 202619.9%22.1%17.9%12.8%8.3%8.7%4.5%1.6%1.6%0.72%0.48%0.72%0.48%0.23%0.07%
Apr 202620.4%18.4%18.2%13%8.5%9.5%5.6%1.9%1.6%0.89%0.49%0.73%0.49%0.2%0.07%
May 202619.2%17.3%17.3%13.8%9.7%9%7.8%1.5%1.8%0.69%0.46%0.69%0.46%0.2%0.07%
Jun 202620.5%18.5%18.2%13%8.5%8.8%6.8%1.6%1.6%0.73%0.4%0.6%0.49%0.18%0.11%
Jul 202621.9%19.6%16.1%12.6%9.1%8.8%6%1.7%1.7%0.64%0.52%0.52%0.52%0.17%0.05%
Aug 202620.4%18.3%18.1%12.9%8.5%9.9%5.6%1.6%1.6%0.73%0.48%0.6%0.48%0.82%0.09%
Sep 202619.6%17.6%17.5%13.5%9.9%9.5%6.5%1.8%1.6%0.7%0.57%0.47%0.47%0.16%0.09%

  1. 1.Ray White

    19.6%

    Held 1st. 20.1K estimated branded searches, -0.64% vs prior month. Share -0.9 points.

  2. 2.Barfoot & Thompson

    17.6%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Harcourts

    17.5%

    Held 3rd. 18K estimated branded searches, +0.5% vs prior month. Share -0.6 points.

  4. 4.Bayleys

    13.5%

    Held 4th. 13.9K estimated branded searches, +8.8% vs prior month. Share +0.6 points.

  5. 5.Property Brokers

    9.9%

    Moved from 6th to 5th. 10.2K estimated branded searches, +21.5% vs prior month. Share +1.4 points.

  6. 6.Arizto

    9.5%

    Moved from 5th to 6th. 9.8K estimated branded searches, +0.1% vs prior month. Share -0.3 points.

  7. 7.Tall Poppy

    6.5%

    Held 7th. 6.7K estimated branded searches, +20.7% vs prior month. Share +0.9 points.

  8. 8.LJ Hooker

    1.8%

    Held 8th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

  9. 9.Raine & Horne

    1.6%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Professionals Real Estate

    0.7%

    Moved from 11th to 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.One Agency

    0.57%

    Moved from 14th to 11th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

  12. 12.Century 21

    0.47%

    Held 12th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

  13. 13.First National Real Estate

    0.47%

    Held 13th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.New Zealand Sotheby’s International Realty

    0.16%

    Moved from 10th to 14th. 160 estimated branded searches, -80.2% vs prior month. Share -0.7 points.

  15. 15.Harveys Real Estate

    0.09%

    Held 15th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between First National Real Estate and its closest rivals

Every comparison with First National Real Estate

16 comparisons

How has branded search demand for First National Real Estate changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for First National Real Estate in New Zealand fell from 890 to 620.
  • Across the 12 months ending September 2026, First National Real Estate fell from 12th to 13th among residential real estate agencies in New Zealand.

How did search popularity change for New Zealand residential real estate agencies in September 2026?

6 changes

  1. In September 2026, Property Brokers overtook Arizto to rank 5th among residential real estate agencies in New Zealand, with 9.9% of the searches.

  2. In September 2026, Tall Poppy gained share of searches among residential real estate agencies in New Zealand, from 5.6% to 6.5%.

  3. In September 2026, Bayleys gained share of searches among residential real estate agencies in New Zealand, from 12.9% to 13.5%.

  4. In September 2026, Ray White lost share of searches among residential real estate agencies in New Zealand, from 20.4% to 19.6%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among residential real estate agencies in New Zealand, from 0.82% to 0.16%.

  6. In September 2026, Barfoot & Thompson lost share of searches among residential real estate agencies in New Zealand, from 18.3% to 17.6%.

How are First National Real Estate’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using First National Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • first national real estate
  • first national rotorua

Do you work for First National Real Estate? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does First National Real Estate compete?

First National Real Estate is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies13th of 150.47%Shown above
Rotorua real estate agencies6th of 92.6%Show ranking
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