Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 19.6% of all New Zealand residential real estate agency searches, placing Ray White first out of 15 agencies. When we asked both ChatGPT and Google AI Overviews about residential real estate agencies, Ray White appeared in all answers and was the second most recommended of the 15.

Search and AI answers in September 2026

Ray White is the most searched of 15 competitors and the second most recommended in AI answers.

  1. Ray WhiteShare of searches 19.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Barfoot & ThompsonShare of searches 17.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. HarcourtsShare of searches 17.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. BayleysShare of searches 13.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Property BrokersShare of searches 9.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top residential real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray White appeared in all four answers. Ray White is the second most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Barfoot & Thompson4th
  5. Property Brokers5th
  6. New Zealand Sotheby’s International Realty6th
  7. LJ Hooker7th
  8. Tall Poppy8th
  9. Arizto–
  10. Raine & Horne–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barfoot & Thompson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Property Brokers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tall Poppy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • New Zealand Sotheby’s International Realty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arizto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about residential real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which residential real estate agencies compete with Ray White?

Ray White against residential real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Barfoot & Thompson, Harcourts, Bayleys, Property Brokers, Arizto, Tall Poppy. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBarfoot & ThompsonHarcourtsBayleysProperty BrokersAriztoTall PoppyLJ HookerRaine & HorneProfessionals Real EstateOne AgencyCentury 21First National Real EstateNew Zealand Sotheby’s International RealtyHarveys Real Estate
Oct 202520.6%18.9%18.9%13.5%8.7%7.2%4.7%3.1%1.6%0.75%0.61%0.61%0.61%0.15%0.09%
Nov 202521.9%19.8%16.1%14.1%9.1%6.5%4.9%3.2%1.7%0.64%0.64%0.64%0.53%0.18%0.1%
Dec 202519.6%17.6%17.6%13.9%8.1%7%7.9%3.5%1.5%0.86%0.7%0.7%0.57%0.21%0.11%
Jan 202618.7%20.6%17.1%12%9.5%8.2%5.1%4.1%1.8%0.82%0.67%0.67%0.55%0.15%0.1%
Feb 202621.3%19.2%16%13.5%8.8%9.2%4.8%2.5%2.1%0.76%0.51%0.62%0.51%0.14%0.08%
Mar 202619.9%22.1%17.9%12.8%8.3%8.7%4.5%1.6%1.6%0.72%0.48%0.72%0.48%0.23%0.07%
Apr 202620.4%18.4%18.2%13%8.5%9.5%5.6%1.9%1.6%0.89%0.49%0.73%0.49%0.2%0.07%
May 202619.2%17.3%17.3%13.8%9.7%9%7.8%1.5%1.8%0.69%0.46%0.69%0.46%0.2%0.07%
Jun 202620.5%18.5%18.2%13%8.5%8.8%6.8%1.6%1.6%0.73%0.4%0.6%0.49%0.18%0.11%
Jul 202621.9%19.6%16.1%12.6%9.1%8.8%6%1.7%1.7%0.64%0.52%0.52%0.52%0.17%0.05%
Aug 202620.4%18.3%18.1%12.9%8.5%9.9%5.6%1.6%1.6%0.73%0.48%0.6%0.48%0.82%0.09%
Sep 202619.6%17.6%17.5%13.5%9.9%9.5%6.5%1.8%1.6%0.7%0.57%0.47%0.47%0.16%0.09%

  1. 1.Ray White

    19.6%

    Held 1st. 20.1K estimated branded searches, -0.64% vs prior month. Share -0.9 points.

  2. 2.Barfoot & Thompson

    17.6%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Harcourts

    17.5%

    Held 3rd. 18K estimated branded searches, +0.5% vs prior month. Share -0.6 points.

  4. 4.Bayleys

    13.5%

    Held 4th. 13.9K estimated branded searches, +8.8% vs prior month. Share +0.6 points.

  5. 5.Property Brokers

    9.9%

    Moved from 6th to 5th. 10.2K estimated branded searches, +21.5% vs prior month. Share +1.4 points.

  6. 6.Arizto

    9.5%

    Moved from 5th to 6th. 9.8K estimated branded searches, +0.1% vs prior month. Share -0.3 points.

  7. 7.Tall Poppy

    6.5%

    Held 7th. 6.7K estimated branded searches, +20.7% vs prior month. Share +0.9 points.

  8. 8.LJ Hooker

    1.8%

    Held 8th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

  9. 9.Raine & Horne

    1.6%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Professionals Real Estate

    0.7%

    Moved from 11th to 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.One Agency

    0.57%

    Moved from 14th to 11th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

  12. 12.Century 21

    0.47%

    Held 12th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

  13. 13.First National Real Estate

    0.47%

    Held 13th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.New Zealand Sotheby’s International Realty

    0.16%

    Moved from 10th to 14th. 160 estimated branded searches, -80.2% vs prior month. Share -0.7 points.

  15. 15.Harveys Real Estate

    0.09%

    Held 15th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among residential real estate agencies in New Zealand decreased from 20.6% to 19.6%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among residential real estate agencies in New Zealand peaked at 21.9% in November 2025 and was lowest at 18.7% in January 2026.

How did search popularity change for New Zealand residential real estate agencies in September 2026?

6 changes

  1. In September 2026, Property Brokers overtook Arizto to rank 5th among residential real estate agencies in New Zealand, with 9.9% of the searches.

  2. In September 2026, Tall Poppy gained share of searches among residential real estate agencies in New Zealand, from 5.6% to 6.5%.

  3. In September 2026, Bayleys gained share of searches among residential real estate agencies in New Zealand, from 12.9% to 13.5%.

  4. In September 2026, Ray White lost share of searches among residential real estate agencies in New Zealand, from 20.4% to 19.6%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among residential real estate agencies in New Zealand, from 0.82% to 0.16%.

  6. In September 2026, Barfoot & Thompson lost share of searches among residential real estate agencies in New Zealand, from 18.3% to 17.6%.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

Do you work for Ray White? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Shown above
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
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