Brandwave

How popular isTall Poppy?

In September 2026, people searched for Tall Poppy by name about 6,650 times in New Zealand, a 20.7% increase from the previous year. These searches made up 6.5% of all New Zealand residential real estate agency searches, placing Tall Poppy seventh out of 15 agencies. When we asked both ChatGPT and Google AI Overviews about residential real estate agencies, Tall Poppy appeared in one of the four answers and was the eighth most recommended of the 15.

Search and AI answers in September 2026

Tall Poppy is the seventh most searched of 15 competitors and the eighth most recommended in AI answers.

  1. Ray WhiteShare of searches 19.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Barfoot & ThompsonShare of searches 17.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. HarcourtsShare of searches 17.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. BayleysShare of searches 13.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Tall PoppyShare of searches 6.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th

+10 more

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Top residential real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tall Poppy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tall Poppy is the eighth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Barfoot & Thompson4th
  5. Property Brokers5th
  6. New Zealand Sotheby’s International Realty6th
  7. LJ Hooker7th
  8. Tall Poppy8th
  9. Arizto–
  10. Raine & Horne–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Barfoot & Thompson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Property Brokers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tall Poppy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • New Zealand Sotheby’s International Realty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arizto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about residential real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which residential real estate agencies compete with Tall Poppy?

Tall Poppy against residential real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Barfoot & Thompson, Harcourts, Bayleys, Property Brokers, Arizto, Tall Poppy. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBarfoot & ThompsonHarcourtsBayleysProperty BrokersAriztoTall PoppyLJ HookerRaine & HorneProfessionals Real EstateOne AgencyCentury 21First National Real EstateNew Zealand Sotheby’s International RealtyHarveys Real Estate
Oct 202520.6%18.9%18.9%13.5%8.7%7.2%4.7%3.1%1.6%0.75%0.61%0.61%0.61%0.15%0.09%
Nov 202521.9%19.8%16.1%14.1%9.1%6.5%4.9%3.2%1.7%0.64%0.64%0.64%0.53%0.18%0.1%
Dec 202519.6%17.6%17.6%13.9%8.1%7%7.9%3.5%1.5%0.86%0.7%0.7%0.57%0.21%0.11%
Jan 202618.7%20.6%17.1%12%9.5%8.2%5.1%4.1%1.8%0.82%0.67%0.67%0.55%0.15%0.1%
Feb 202621.3%19.2%16%13.5%8.8%9.2%4.8%2.5%2.1%0.76%0.51%0.62%0.51%0.14%0.08%
Mar 202619.9%22.1%17.9%12.8%8.3%8.7%4.5%1.6%1.6%0.72%0.48%0.72%0.48%0.23%0.07%
Apr 202620.4%18.4%18.2%13%8.5%9.5%5.6%1.9%1.6%0.89%0.49%0.73%0.49%0.2%0.07%
May 202619.2%17.3%17.3%13.8%9.7%9%7.8%1.5%1.8%0.69%0.46%0.69%0.46%0.2%0.07%
Jun 202620.5%18.5%18.2%13%8.5%8.8%6.8%1.6%1.6%0.73%0.4%0.6%0.49%0.18%0.11%
Jul 202621.9%19.6%16.1%12.6%9.1%8.8%6%1.7%1.7%0.64%0.52%0.52%0.52%0.17%0.05%
Aug 202620.4%18.3%18.1%12.9%8.5%9.9%5.6%1.6%1.6%0.73%0.48%0.6%0.48%0.82%0.09%
Sep 202619.6%17.6%17.5%13.5%9.9%9.5%6.5%1.8%1.6%0.7%0.57%0.47%0.47%0.16%0.09%

  1. 1.Ray White

    19.6%

    Held 1st. 20.1K estimated branded searches, -0.64% vs prior month. Share -0.9 points.

  2. 2.Barfoot & Thompson

    17.6%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Harcourts

    17.5%

    Held 3rd. 18K estimated branded searches, +0.5% vs prior month. Share -0.6 points.

  4. 4.Bayleys

    13.5%

    Held 4th. 13.9K estimated branded searches, +8.8% vs prior month. Share +0.6 points.

  5. 5.Property Brokers

    9.9%

    Moved from 6th to 5th. 10.2K estimated branded searches, +21.5% vs prior month. Share +1.4 points.

  6. 6.Arizto

    9.5%

    Moved from 5th to 6th. 9.8K estimated branded searches, +0.1% vs prior month. Share -0.3 points.

  7. 7.Tall Poppy

    6.5%

    Held 7th. 6.7K estimated branded searches, +20.7% vs prior month. Share +0.9 points.

  8. 8.LJ Hooker

    1.8%

    Held 8th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

  9. 9.Raine & Horne

    1.6%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Professionals Real Estate

    0.7%

    Moved from 11th to 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.One Agency

    0.57%

    Moved from 14th to 11th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

  12. 12.Century 21

    0.47%

    Held 12th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

  13. 13.First National Real Estate

    0.47%

    Held 13th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.New Zealand Sotheby’s International Realty

    0.16%

    Moved from 10th to 14th. 160 estimated branded searches, -80.2% vs prior month. Share -0.7 points.

  15. 15.Harveys Real Estate

    0.09%

    Held 15th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tall Poppy and its closest rivals

Every comparison with Tall Poppy

16 comparisons

How has branded search demand for Tall Poppy changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tall Poppy in New Zealand rose from 5.5K to 6.7K.
  • Across the 12 months ending September 2026, Tall Poppy’s share of searches among residential real estate agencies in New Zealand increased from 4.7% to 6.5%.
  • Across the 12 months ending September 2026, Tall Poppy’s share of searches among residential real estate agencies in New Zealand peaked at 7.9% in December 2025 and was lowest at 4.5% in March 2026.

How did search popularity change for New Zealand residential real estate agencies in September 2026?

6 changes

  1. In September 2026, Property Brokers overtook Arizto to rank 5th among residential real estate agencies in New Zealand, with 9.9% of the searches.

  2. In September 2026, Tall Poppy gained share of searches among residential real estate agencies in New Zealand, from 5.6% to 6.5%.

  3. In September 2026, Bayleys gained share of searches among residential real estate agencies in New Zealand, from 12.9% to 13.5%.

  4. In September 2026, Ray White lost share of searches among residential real estate agencies in New Zealand, from 20.4% to 19.6%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among residential real estate agencies in New Zealand, from 0.82% to 0.16%.

  6. In September 2026, Barfoot & Thompson lost share of searches among residential real estate agencies in New Zealand, from 18.3% to 17.6%.

How are Tall Poppy’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tall Poppy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tall poppy
  • tall poppy richmond

Do you work for Tall Poppy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tall Poppy compete?

Tall Poppy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies7th of 156.5%Shown above
Wellington real estate agencies6th of 711.7%Show ranking
Creator with pink hair and a pink jacket

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