Barfoot & Thompson vs Tall Poppy:Which is more popular by branded search in New Zealand?
In August 2026, Barfoot & Thompson had more branded searches than Tall Poppy among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 20.4K branded searches compared to Tall Poppy’s 1.9K, and held a 10.7% Share of Search versus Tall Poppy’s 0.97%.
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Which is more popular in search, Barfoot & Thompson or Tall Poppy?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barfoot & Thompson, Tall Poppy. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Bayleys | Barfoot & Thompson | Property Brokers | Arizto | EVES Real Estate | Lodge Real Estate | LJ Hooker | Raine & Horne | Tremains | Tall Poppy | Professionals Real Estate | Summit Real Estate | New Zealand Sotheby’s International Realty | Tommy’s Real Estate | Lowe & Co | One Agency | First National Real Estate | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 19.6% | 12.3% | 11% | 7.1% | 4.2% | 2.5% | 1.8% | 2% | 1.4% | 1% | 0.97% | 0.98% | 0.96% | 0.47% | 0.7% | 0.7% | 0.63% | 0.4% | 0.05% | 0.04% | 0.01% |
| Nov 2025 | 32.6% | 17.6% | 12.5% | 11.3% | 7.3% | 3.8% | 2.5% | 1.9% | 2% | 1.4% | 1% | 1% | 1% | 0.97% | 0.55% | 0.62% | 0.73% | 0.57% | 0.35% | 0.05% | 0.05% | 0.01% |
| Dec 2025 | 34.2% | 18.1% | 12.1% | 10.2% | 6.6% | 3.9% | 2.6% | 1.7% | 2.1% | 1.4% | 1.1% | 1% | 1.3% | 0.91% | 0.46% | 0.58% | 0.52% | 0.57% | 0.36% | 0.05% | 0.05% | 0.01% |
| Jan 2026 | 32.5% | 17.8% | 10.7% | 11.6% | 7.4% | 4.5% | 2.9% | 1.7% | 2.4% | 1.4% | 0.95% | 0.98% | 1% | 0.89% | 0.48% | 0.59% | 1.1% | 0.63% | 0.37% | 0.05% | 0.05% | 0.01% |
| Feb 2026 | 32% | 17.6% | 11.8% | 11.4% | 7.3% | 5.4% | 2.5% | 1.8% | 1.7% | 1.6% | 0.97% | 1% | 1.1% | 0.88% | 0.53% | 0.79% | 0.73% | 0.52% | 0.32% | 0.04% | 0.04% | 0.02% |
| Mar 2026 | 32.5% | 18.3% | 11.3% | 12.8% | 6.7% | 5% | 2.5% | 1.7% | 1.3% | 1.2% | 0.99% | 0.9% | 1.1% | 0.82% | 0.54% | 0.62% | 0.8% | 0.5% | 0.32% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 35.3% | 17.8% | 10.6% | 10.5% | 6.7% | 5.2% | 2.6% | 1.9% | 1.4% | 1.3% | 1% | 0.91% | 1.1% | 0.9% | 0.55% | 0.66% | 0.66% | 0.47% | 0.32% | 0.04% | 0.04% | 0.02% |
| May 2026 | 32.7% | 17.9% | 11.7% | 10.5% | 7.8% | 5.4% | 2.6% | 2.1% | 1.3% | 1.5% | 0.93% | 0.97% | 1.1% | 0.84% | 0.56% | 0.67% | 0.66% | 0.46% | 0.31% | 0.04% | 0.05% | 0.02% |
| Jun 2026 | 34.1% | 18.1% | 11% | 11% | 6.9% | 5% | 2.9% | 2.2% | 1.4% | 1.4% | 0.97% | 0.8% | 1.1% | 0.73% | 0.48% | 0.64% | 0.53% | 0.41% | 0.32% | 0.06% | 0.05% | 0.02% |
| Jul 2026 | 35% | 17.1% | 10.9% | 11.3% | 7.1% | 4.9% | 2.6% | 1.9% | 1.5% | 1.4% | 0.96% | 0.87% | 1% | 0.76% | 0.58% | 0.66% | 0.55% | 0.44% | 0.35% | 0.03% | 0.04% | 0.02% |
| Aug 2026 | 32.8% | 18.5% | 11% | 10.7% | 7% | 5.5% | 2.9% | 1.8% | 1.5% | 1.3% | 1% | 0.97% | 0.95% | 0.86% | 0.81% | 0.72% | 0.68% | 0.46% | 0.32% | 0.05% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Barfoot & Thompson and Tall Poppy comparison changed over the last 12 months?
3 findings
- Barfoot & Thompson was ahead of Tall Poppy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand moved from 11% to 10.7%, and its estimated monthly branded searches moved from 25.1K to 20.4K.
- Across the 11 months ending August 2026, Tall Poppy’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 0.97%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
2 changes
In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11.3% to 10.7%.
In August 2026, Tall Poppy rose from 13th to 12th among residential real estate agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Tall Poppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barfoot & Thompson
17 branded search terms
- barfoot & thompson
- barfoot & thompson agents
- barfoot & thompson new zealand
- barfoot & thompson nz
- barfoot & thompson property management
- barfoot & thompson real estate
- barfoot & thompson rentals
- barfoot & thompson whangarei
- barfoot and thompson
- barfoot and thompson agents
- barfoot and thompson houses for sale
- barfoot and thompson real estate
- barfoot and thompson real estate agents
- barfoot and thompson whangarei
- barfoot auckland
- barfoot thompson
- barfoot&thompson
Tall Poppy
6 branded search terms
- tall poppy lower hutt
- tall poppy nz
- tall poppy real estate
- tall poppy real estate new plymouth
- tall poppy richmond
- tall poppy wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.