Barfoot & Thompson vs Bayleys:Which is more popular in New Zealand?
In September 2026, Barfoot & Thompson had more branded searches than Bayleys among residential real estate agencies in New Zealand. Barfoot & Thompson had about 18,100 branded searches, while Bayleys had 13,900. Barfoot & Thompson made up 17.6% of all residential real estate agency searches we track, and Bayleys accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about residential real estate agencies, Bayleys appeared in all four answers and Barfoot & Thompson in three. Bayleys was mentioned before Barfoot & Thompson in three out of four answers.
Who do people search for more?
Barfoot & Thompson, about 30% more searches than Bayleys
Who does AI mention more?
Bayleys, mentioned in every answer we collected
Who does AI recommend more?
Bayleys, named ahead of Barfoot & Thompson in 3 of 4 answers
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Top residential real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bayleys appeared in all four answers. Barfoot & Thompson was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bayleys was listed before Barfoot & Thompson in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bayleys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Barfoot & Thompson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about residential real estate agencies
4 answers
Asked ChatGPT
“Which residential real estate agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best residential real estate agencies in New Zealand?”
Asked ChatGPT
“What's the best residential real estate agency in New Zealand for a house?”
Searched Google, AI Overview
“residential real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Barfoot & Thompson or Bayleys more popular in search?
This chart shows how often people search Google for Barfoot & Thompson and Bayleys by name. Each line represents a brand's share of searches for all 15 residential real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Barfoot & Thompson, Bayleys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barfoot & Thompson | Bayleys |
|---|---|---|
| Nov 2025 | 19.8% | 14.1% |
| Dec 2025 | 17.6% | 13.9% |
| Jan 2026 | 20.6% | 12% |
| Feb 2026 | 19.2% | 13.5% |
| Mar 2026 | 22.1% | 12.8% |
| Apr 2026 | 18.4% | 13% |
| May 2026 | 17.3% | 13.8% |
| Jun 2026 | 18.5% | 13% |
| Jul 2026 | 19.6% | 12.6% |
| Aug 2026 | 18.3% | 12.9% |
| Sep 2026 | 17.6% | 13.5% |
| Oct 2026 | — | — |
How has branded search for Barfoot & Thompson and Bayleys changed in New Zealand over the last 12 months?
3 findings
- Barfoot & Thompson was ahead of Bayleys in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Barfoot & Thompson’s share of searches among residential real estate agencies in New Zealand moved from 19.8% to 17.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending September 2026, Bayleys’ share of searches among residential real estate agencies in New Zealand moved from 14.1% to 13.5%, and its estimated monthly branded searches moved from 15.8K to 13.9K.
How did search popularity change for New Zealand residential real estate agencies in September 2026?
2 changes
In September 2026, Bayleys gained share of searches among residential real estate agencies in New Zealand, from 12.9% to 13.5%.
In September 2026, Barfoot & Thompson lost share of searches among residential real estate agencies in New Zealand, from 18.3% to 17.6%.
How are Barfoot & Thompson’s and Bayleys’ branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Bayleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barfoot & Thompson
3 branded search terms
- barfoot & thompson
- barfoot and thompson
- barfoot thompson
Bayleys
7 branded search terms
- bayleys
- bayleys blenheim
- bayleys gisborne rentals
- bayleys hastings
- bayleys masterton
- bayleys real estate
- bayleys rentals blenheim
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