Brandwave

How popular isBayleys in search?

In August 2026, there were an estimated 12.1K branded searches for Bayleys in New Zealand which is down 20% over the last 11 months. Bayleys holds 10.6% estimated Share of Search among New Zealand residential real estate agencies and is ranked 4th of 22 competitors for search popularity.

Share of Search, August 2026
  1. Ray White21.5%
  2. Harcourts18.9%
  3. Barfoot & Thompson16.5%
  4. Bayleys10.6%
  5. Arizto8.5%
  6. Property Brokers7.3%
  7. Lodge Real Estate3.1%
  8. LJ Hooker1.8%
  9. Tall Poppy1.6%
  10. Raine & Horne1.5%
  11. +12 more
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Which residential real estate agencies compete with Bayleys?

Bayleys against residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Barfoot & Thompson, Bayleys, Arizto, Property Brokers, Lodge Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBarfoot & ThompsonBayleysAriztoProperty BrokersLodge Real EstateLJ HookerTall PoppyRaine & HorneNew Zealand Sotheby’s International RealtyEVES Real EstateSummit Real EstateTommy’s Real EstateLowe & CoTremainsProfessionals Real EstateFirst National Real EstateOne AgencyHarveys Real EstateIron Bridge Real EstateCentury 21
Oct 202521.4%19.9%16.8%10.9%5.9%7.5%3.1%2.8%1.6%1.5%0.77%1.3%1.5%1.2%1.2%0.87%0.78%0.54%0.33%0.08%0.07%0.02%
Nov 202522.8%17.2%17.7%11.4%5.4%7.9%3.2%2.9%1.7%1.6%0.92%1.3%1.3%1%1.2%0.83%0.7%0.46%0.3%0.08%0.08%0.02%
Dec 202521.3%19.3%16.3%11.8%6%7.3%3.1%3.2%1.8%1.5%0.82%1.3%1.4%1%0.93%0.99%0.91%0.52%0.27%0.1%0.1%0.02%
Jan 202620%18.2%18.2%9.6%6.8%8.2%2.9%3.6%1.7%1.6%0.83%1.3%1.4%1%1.9%0.83%0.83%0.48%0.35%0.09%0.09%0.02%
Feb 202622.3%17.2%17%11%7.8%7.6%2.9%2.3%1.6%1.9%0.86%1.3%1.3%1.3%1.2%0.84%0.81%0.44%0.27%0.07%0.07%0.03%
Mar 202621.2%18.5%19.7%10.5%7.4%7.2%2.9%1.5%1.5%1.4%0.9%1.2%1.2%1%1.3%0.93%0.77%0.43%0.27%0.06%0.06%0.05%
Apr 202621.7%18.9%16.5%10.6%8.1%7.3%3.3%1.9%1.6%1.5%0.95%1.3%1.4%1.1%1.1%0.91%0.93%0.43%0.27%0.06%0.06%0.03%
May 202621%18.4%16%11.5%7.9%8.7%3.5%1.6%1.6%1.7%0.93%1.3%1.3%1.1%1.1%0.83%0.77%0.42%0.24%0.06%0.08%0.03%
Jun 202622%19.2%16.9%10.9%7.7%7.5%3.7%1.7%1.4%1.5%0.81%1.1%1.1%1.1%0.9%0.89%0.79%0.45%0.23%0.1%0.08%0.04%
Jul 202623.1%17.3%17.8%10.4%7.6%7.9%3.3%1.7%1.5%1.6%0.98%1.2%1.2%1.1%0.94%0.8%0.7%0.46%0.23%0.05%0.07%0.03%
Aug 202621.5%18.9%16.5%10.6%8.5%7.3%3.1%1.8%1.6%1.5%1.3%1.3%1.3%1.2%1.1%0.91%0.79%0.43%0.26%0.08%0.04%0.03%
Sep 2026——————————————————————

  1. 1.Ray White

    21.5%

    held 1st · 24.5K estimated branded searches · 0% vs prior month · -1.7 points

  2. 2.Harcourts

    18.9%

    moved from 3rd to 2nd · 21.5K estimated branded searches · +17.6% vs prior month · +1.6 points

  3. 3.Barfoot & Thompson

    16.5%

    moved from 2nd to 3rd · 18.8K estimated branded searches · -0.21% vs prior month · -1.3 points

  4. 4.Bayleys

    10.6%

    held 4th · 12.1K estimated branded searches · +9% vs prior month · +0.1 points

  5. 5.Arizto

    8.5%

    moved from 6th to 5th · 9.7K estimated branded searches · +21% vs prior month · +0.9 points

  6. 6.Property Brokers

    7.3%

    moved from 5th to 6th · 8.3K estimated branded searches · -0.24% vs prior month · -0.6 points

  7. 7.Lodge Real Estate

    3.1%

    held 7th · 3.5K estimated branded searches · 0% vs prior month · -0.2 points

  8. 8.LJ Hooker

    1.8%

    held 8th · 2K estimated branded searches · +8.6% vs prior month · 0 points

  9. 9.Tall Poppy

    1.6%

    moved from 10th to 9th · 1.9K estimated branded searches · +17.8% vs prior month · +0.1 points

  10. 10.Raine & Horne

    1.5%

    moved from 9th to 10th · 1.7K estimated branded searches · -1.2% vs prior month · -0.1 points

  11. 11.New Zealand Sotheby’s International Realty

    1.3%

    moved from 14th to 11th · 1.5K estimated branded searches · +47.1% vs prior month · +0.4 points

  12. 12.EVES Real Estate

    1.3%

    moved from 11th to 12th · 1.5K estimated branded searches · +19.2% vs prior month · +0.1 points

  13. 13.Summit Real Estate

    1.3%

    moved from 12th to 13th · 1.5K estimated branded searches · +20.3% vs prior month · +0.1 points

  14. 14.Tommy’s Real Estate

    1.2%

    moved from 13th to 14th · 1.4K estimated branded searches · +13.3% vs prior month · +0.1 points

  15. 15.Lowe & Co

    1.1%

    held 15th · 1.3K estimated branded searches · +30% vs prior month · +0.2 points

  16. 16.Tremains

    0.91%

    held 16th · 1K estimated branded searches · +22.4% vs prior month · +0.1 points

  17. 17.Professionals Real Estate

    0.79%

    held 17th · 900 estimated branded searches · +21.6% vs prior month · +0.1 points

  18. 18.First National Real Estate

    0.43%

    held 18th · 490 estimated branded searches · 0% vs prior month · 0 points

  19. 19.One Agency

    0.26%

    held 19th · 300 estimated branded searches · +25% vs prior month · 0 points

  20. 20.Harveys Real Estate

    0.08%

    moved from 21st to 20th · 90 estimated branded searches · +80% vs prior month · 0 points

  21. 21.Iron Bridge Real Estate

    0.04%

    moved from 20th to 21st · 40 estimated branded searches · -42.9% vs prior month · 0 points

  22. 22.Century 21

    0.03%

    held 22nd · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Bayleys and its closest rivals

How has branded search demand for Bayleys changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bayleys in New Zealand fell from 15.1K to 12.1K.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among residential real estate agencies in New Zealand peaked at 11.8% in December 2025 and was lowest at 9.6% in January 2026.

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts overtook Barfoot & Thompson to rank 2nd among residential real estate agencies in New Zealand, at 18.9%.

  2. In August 2026, Arizto overtook Property Brokers to rank 5th among residential real estate agencies in New Zealand, at 8.5%.

  3. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 23.1% to 21.5%.

  4. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 17.8% to 16.5%.

  5. In August 2026, Property Brokers lost estimated Share of Search among residential real estate agencies in New Zealand, from 7.9% to 7.3%.

  6. In August 2026, New Zealand Sotheby’s International Realty rose from 14th to 11th among residential real estate agencies in New Zealand.

How is Bayleys measured?

Brandwave collects information about searches that people make online using Bayleys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • bayleys
  • bayleys houses for sale
  • bayleys real estate
  • bayleys real estate properties for sale

Do you work for Bayleys? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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