Gisborne real estate agencies in New Zealand:Which brands are most popular in search?
In August 2026, Ray White was the most searched among gisborne real estate agencies in New Zealand, with an estimated 1.9K branded searches and 55% estimated Share of Search within this set.
Ray White55%
Bayleys24.2%- The Agency17.6%
Solomon Real Estate3.2%
Follow gisborne real estate agencies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare Gisborne real estate agencies using branded searches made in Gisborne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ray White, Bayleys, The Agency, Solomon Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Bayleys | The Agency | Solomon Real Estate |
|---|---|---|---|---|
| Oct 2025 | 55.5% | 29.7% | 12.3% | 2.5% |
| Nov 2025 | 55.6% | 30.7% | 10.4% | 3.3% |
| Dec 2025 | 45% | 38.6% | 12.1% | 4.3% |
| Jan 2026 | 56% | 27.4% | 12.3% | 4.2% |
| Feb 2026 | 58.8% | 24.5% | 11.3% | 5.3% |
| Mar 2026 | 55.4% | 27.7% | 13.5% | 3.4% |
| Apr 2026 | 55.1% | 25.7% | 15% | 4.2% |
| May 2026 | 48.8% | 28.6% | 20.5% | 2% |
| Jun 2026 | 55.9% | 22.5% | 18.3% | 3.3% |
| Jul 2026 | 53.1% | 25.3% | 17.4% | 4.2% |
| Aug 2026 | 55% | 24.2% | 17.6% | 3.2% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 1.9K | +24.8% | +1.9 points | |
| 2, held 2nd | 24.2% | 840 | +15.1% | -1.1 points | |
| 3, held 3rd | 17.6% | 610 | +22% | +0.2 points | |
| 4, held 4th | 3.2% | 110 | -8.3% | -1 points |
55%
held 1st · 1.9K estimated branded searches · +24.8% vs prior month · +1.9 points
2.
Bayleys24.2%
held 2nd · 840 estimated branded searches · +15.1% vs prior month · -1.1 points
17.6%
held 3rd · 610 estimated branded searches · +22% vs prior month · +0.2 points
3.2%
held 4th · 110 estimated branded searches · -8.3% vs prior month · -1 points
Compare search popularity between leading brands
- Ray White vs Bayleys: compare search popularity
- Bayleys vs The Agency: compare search popularity
- Compare any of these brands
Which brand is most popular in search among gisborne real estate agencies in New Zealand?
4 brands
In August 2026, Ray White was the most searched among gisborne real estate agencies in New Zealand, with an estimated 1.9K branded searches and 55% estimated Share of Search within this set. Bayleys is in 2nd place, 30.8 percentage points behind at 24.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ray White | 55.5% → 55% | 58.8%Feb 2026 | 45%Dec 2025 | 1st |
| Bayleys | 29.7% → 24.2% | 38.6%Dec 2025 | 22.5%Jun 2026 | 2nd |
| The Agency | 12.3% → 17.6% | 20.5%May 2026 | 10.4%Nov 2025 | 3rd |
| Solomon Real Estate | 2.5% → 3.2% | 5.3%Feb 2026 | 2%May 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among gisborne real estate agencies in New Zealand decreased from 29.7% to 24.2%.
- Across the 11 months ending August 2026, The Agency’s estimated Share of Search among gisborne real estate agencies in New Zealand increased from 12.3% to 17.6%.
- Across the 11 months ending August 2026, Solomon Real Estate’s estimated Share of Search among gisborne real estate agencies in New Zealand increased from 2.5% to 3.2%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among gisborne real estate agencies in New Zealand peaked at 58.8% in February 2026 and was lowest at 45% in December 2025.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among gisborne real estate agencies in New Zealand peaked at 38.6% in December 2025 and was lowest at 22.5% in June 2026.
- Across the 11 months ending August 2026, The Agency’s estimated Share of Search among gisborne real estate agencies in New Zealand peaked at 20.5% in May 2026 and was lowest at 10.4% in November 2025.
- Across the 11 months ending August 2026, Solomon Real Estate’s estimated Share of Search among gisborne real estate agencies in New Zealand peaked at 5.3% in February 2026 and was lowest at 2% in May 2026.
- Across the 11 months ending August 2026, Ray White held steady: its estimated Share of Search among gisborne real estate agencies in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand gisborne real estate agencies in August 2026?
4 changes
In August 2026, Ray White gained estimated Share of Search among gisborne real estate agencies in New Zealand, from 53.1% to 55%.
In August 2026, Bayleys lost estimated Share of Search among gisborne real estate agencies in New Zealand, from 25.3% to 24.2%.
In August 2026, Solomon Real Estate lost estimated Share of Search among gisborne real estate agencies in New Zealand, from 4.2% to 3.2%.
Estimated monthly branded searches for The Agency in New Zealand rose 22% over 11 measured months, from 500 to 610 in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.