Solomon Real Estate vs The Agency:Which is more popular by branded search in New Zealand?
In August 2026, The Agency had more branded searches than Solomon Real Estate among gisborne real estate agencies in New Zealand. The Agency was estimated to have 1.1K branded searches compared to Solomon Real Estate’s 130, and held a 1.2% Share of Search versus Solomon Real Estate’s 0.15%.
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Which is more popular in search, Solomon Real Estate or The Agency?
Compare Gisborne real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Agency, Solomon Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Bayleys | The Agency | Solomon Real Estate |
|---|---|---|---|---|
| Oct 2025 | 70.2% | 28.8% | 0.84% | 0.12% |
| Nov 2025 | 71.1% | 28.2% | 0.65% | 0.13% |
| Dec 2025 | 72.8% | 26.4% | 0.65% | 0.15% |
| Jan 2026 | 74% | 25.1% | 0.69% | 0.22% |
| Feb 2026 | 71.9% | 27.3% | 0.56% | 0.25% |
| Mar 2026 | 73.1% | 26.1% | 0.64% | 0.16% |
| Apr 2026 | 75.5% | 23.5% | 0.83% | 0.19% |
| May 2026 | 72.3% | 26.6% | 1% | 0.1% |
| Jun 2026 | 74% | 24.6% | 1.2% | 0.16% |
| Jul 2026 | 74.6% | 23.9% | 1.3% | 0.16% |
| Aug 2026 | 73.4% | 25.2% | 1.2% | 0.15% |
| Sep 2026 | — | — | — | — |
How has the Solomon Real Estate and The Agency comparison changed over the last 12 months?
3 findings
- The Agency was ahead of Solomon Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Solomon Real Estate’s estimated Share of Search among gisborne real estate agencies in New Zealand moved from 0.12% to 0.15%, and its estimated monthly branded searches moved from 120 to 130.
- Across the 11 months ending August 2026, The Agency’s estimated Share of Search among gisborne real estate agencies in New Zealand moved from 0.84% to 1.2%, and its estimated monthly branded searches moved from 860 to 1.1K.
How did search popularity change for New Zealand gisborne real estate agencies in August 2026?
1 change
Estimated monthly branded searches for The Agency in New Zealand rose 23.3% over 11 measured months, from 860 to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Solomon Real Estate’s and The Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Solomon Real Estate
2 branded search terms
- solomon real estate
- solomon real estate gisborne
The Agency
3 branded search terms
- the agency gisborne
- the agency new zealand
- the agency nz

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