How popular isThe Agency in search?
In August 2026, there were an estimated 1.1K branded searches for The Agency in New Zealand which is up 23.3% over the last 11 months. The Agency holds 1.2% estimated Share of Search among New Zealand gisborne real estate agencies and is ranked 3rd of 4 competitors for search popularity.
Ray White73.4%
Bayleys25.2%- The Agency1.2%
Solomon Real Estate0.15%
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Which gisborne real estate agencies compete with The Agency?
Share of Search by month for Ray White, Bayleys, The Agency. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Bayleys | The Agency | Solomon Real Estate |
|---|---|---|---|---|
| Oct 2025 | 70.2% | 28.8% | 0.84% | 0.12% |
| Nov 2025 | 71.1% | 28.2% | 0.65% | 0.13% |
| Dec 2025 | 72.8% | 26.4% | 0.65% | 0.15% |
| Jan 2026 | 74% | 25.1% | 0.69% | 0.22% |
| Feb 2026 | 71.9% | 27.3% | 0.56% | 0.25% |
| Mar 2026 | 73.1% | 26.1% | 0.64% | 0.16% |
| Apr 2026 | 75.5% | 23.5% | 0.83% | 0.19% |
| May 2026 | 72.3% | 26.6% | 1% | 0.1% |
| Jun 2026 | 74% | 24.6% | 1.2% | 0.16% |
| Jul 2026 | 74.6% | 23.9% | 1.3% | 0.16% |
| Aug 2026 | 73.4% | 25.2% | 1.2% | 0.15% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 63.6K | -0.72% | -1.2 points | |
| 2, held 2nd | 25.2% | 21.8K | +6.3% | +1.3 points | |
| 3, held 3rd | 1.2% | 1.1K | -7% | -0.1 points | |
| 4, held 4th | 0.15% | 130 | -7.1% | 0 points |
73.4%
held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -1.2 points
2.
Bayleys25.2%
held 2nd · 21.8K estimated branded searches · +6.3% vs prior month · +1.3 points
1.2%
held 3rd · 1.1K estimated branded searches · -7% vs prior month · -0.1 points
0.15%
held 4th · 130 estimated branded searches · -7.1% vs prior month · 0 points
Compare search popularity between The Agency and its closest rivals
How has branded search demand for The Agency changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Agency in New Zealand rose from 860 to 1.1K.
- Across the 11 months ending August 2026, The Agency’s estimated Share of Search among gisborne real estate agencies in New Zealand held steady, from 0.84% to 1.2%.
How did search popularity change for New Zealand gisborne real estate agencies in August 2026?
3 changes
In August 2026, Bayleys gained estimated Share of Search among gisborne real estate agencies in New Zealand, from 23.9% to 25.2%.
In August 2026, Ray White lost estimated Share of Search among gisborne real estate agencies in New Zealand, from 74.6% to 73.4%.
Estimated monthly branded searches for The Agency in New Zealand rose 23.3% over 11 measured months, from 860 to 1.1K in August 2026.
How is The Agency measured?
Brandwave collects information about searches that people make online using The Agency’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- the agency gisborne
- the agency new zealand
- the agency nz
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Is The Agency your brand?
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