Brandwave

How popular isThe Agency?

In September 2026, people searched for The Agency by name about 5,990 times in New Zealand, a 274.4% increase from the previous year. These searches made up 16.9% of all New Zealand Gisborne real estate agency searches, placing The Agency third out of five agencies. When we asked both ChatGPT and Google AI Overviews about Gisborne real estate agencies, The Agency appeared in three of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

The Agency is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. Ray WhiteShare of searches 49.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. BayleysShare of searches 26.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. The AgencyShare of searches 16.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Bronwyn Kay Real EstateShare of searches 5.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Solomon Real EstateShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Gisborne real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Agency was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Agency is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys1st
  2. Ray White2nd
  3. The Agency3rd
  4. Bronwyn Kay Real Estate4th
  5. Solomon Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Agency3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bronwyn Kay Real Estate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solomon Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Gisborne real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Gisborne real estate agencies compete with The Agency?

The Agency against Gisborne real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Bayleys, The Agency, Bronwyn Kay Real Estate, Solomon Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleysThe AgencyBronwyn Kay Real EstateSolomon Real Estate
Oct 202551.3%27.5%16.2%2.6%2.4%
Nov 202551.7%29%13.9%2.2%3.2%
Dec 202541%35.8%16%3.1%4.2%
Jan 202650.4%24.8%16%4.8%4%
Feb 202651.6%21.4%14.5%7.7%4.8%
Mar 202650.5%25.2%15.9%5.1%3.2%
Apr 202649.3%23.5%18.4%4.8%4%
May 202643.1%25.6%25%4.4%1.9%
Jun 202648.8%19.9%23.5%4.7%3%
Jul 202644.7%21.9%23.1%6.6%3.8%
Aug 202648.8%22.1%21.6%4.6%3%
Sep 202649.1%26.2%16.9%5.5%2.3%

  1. 1.Ray White

    49.1%

    Held 1st. 1.9K estimated branded searches, +4.4% vs prior month. Share +0.3 points.

  2. 2.Bayleys

    26.2%

    Held 2nd. 1K estimated branded searches, +23.2% vs prior month. Share +4.1 points.

  3. 3.The Agency

    16.9%

    Held 3rd. 650 estimated branded searches, -18.8% vs prior month. Share -4.7 points.

  4. 4.Bronwyn Kay Real Estate

    5.5%

    Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share +0.9 points.

  5. 5.Solomon Real Estate

    2.3%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare popularity between The Agency and its closest rivals

Every comparison with The Agency

4 comparisons

How has branded search demand for The Agency changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Agency in New Zealand rose from 1.6K to 6K.
  • Across the 12 months ending September 2026, The Agency’s share of searches among Gisborne real estate agencies in New Zealand increased from 16.2% to 16.9%.
  • Across the 12 months ending September 2026, The Agency’s share of searches among Gisborne real estate agencies in New Zealand peaked at 25% in May 2026 and was lowest at 13.9% in November 2025.

How did search popularity change for New Zealand Gisborne real estate agencies in September 2026?

5 changes

  1. In September 2026, Bayleys gained share of searches among Gisborne real estate agencies in New Zealand, from 22.1% to 26.2%.

  2. In September 2026, Bronwyn Kay Real Estate gained share of searches among Gisborne real estate agencies in New Zealand, from 4.6% to 5.5%.

  3. In September 2026, The Agency lost share of searches among Gisborne real estate agencies in New Zealand, from 21.6% to 16.9%.

  4. In September 2026, Solomon Real Estate lost share of searches among Gisborne real estate agencies in New Zealand, from 3% to 2.3%.

  5. Estimated monthly branded searches for Ray White in New Zealand fell 13.3% over 12 measured months, from 2.2K to 1.9K in September 2026.

How are The Agency’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Agency’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the agency
  • the agency gisborne

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How the Brand Demand Index is measured

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