Brandwave

How popular isBayleys?

In September 2026, people searched for Bayleys by name about 20,800 times in New Zealand, a 16.6% decrease from the previous year. These searches made up 26.2% of all New Zealand Gisborne real estate agency searches, placing Bayleys second out of five agencies. When we asked both ChatGPT and Google AI Overviews about Gisborne real estate agencies, Bayleys appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Bayleys is the second most searched of 5 competitors and the most recommended in AI answers.

  1. Ray WhiteShare of searches 49.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. BayleysShare of searches 26.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. The AgencyShare of searches 16.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Bronwyn Kay Real EstateShare of searches 5.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Solomon Real EstateShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Gisborne real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bayleys was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bayleys is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys1st
  2. Ray White2nd
  3. The Agency3rd
  4. Bronwyn Kay Real Estate4th
  5. Solomon Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Agency3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bronwyn Kay Real Estate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solomon Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Gisborne real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Gisborne real estate agencies compete with Bayleys?

Bayleys against Gisborne real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Bayleys, The Agency, Bronwyn Kay Real Estate, Solomon Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleysThe AgencyBronwyn Kay Real EstateSolomon Real Estate
Oct 202551.3%27.5%16.2%2.6%2.4%
Nov 202551.7%29%13.9%2.2%3.2%
Dec 202541%35.8%16%3.1%4.2%
Jan 202650.4%24.8%16%4.8%4%
Feb 202651.6%21.4%14.5%7.7%4.8%
Mar 202650.5%25.2%15.9%5.1%3.2%
Apr 202649.3%23.5%18.4%4.8%4%
May 202643.1%25.6%25%4.4%1.9%
Jun 202648.8%19.9%23.5%4.7%3%
Jul 202644.7%21.9%23.1%6.6%3.8%
Aug 202648.8%22.1%21.6%4.6%3%
Sep 202649.1%26.2%16.9%5.5%2.3%

  1. 1.Ray White

    49.1%

    Held 1st. 1.9K estimated branded searches, +4.4% vs prior month. Share +0.3 points.

  2. 2.Bayleys

    26.2%

    Held 2nd. 1K estimated branded searches, +23.2% vs prior month. Share +4.1 points.

  3. 3.The Agency

    16.9%

    Held 3rd. 650 estimated branded searches, -18.8% vs prior month. Share -4.7 points.

  4. 4.Bronwyn Kay Real Estate

    5.5%

    Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share +0.9 points.

  5. 5.Solomon Real Estate

    2.3%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare popularity between Bayleys and its closest rivals

Every comparison with Bayleys

40 comparisons

How has branded search demand for Bayleys changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bayleys in New Zealand fell from 24.9K to 20.8K.
  • Across the 12 months ending September 2026, Bayleys’ share of searches among Gisborne real estate agencies in New Zealand decreased from 27.5% to 26.2%.
  • Across the 12 months ending September 2026, Bayleys’ share of searches among Gisborne real estate agencies in New Zealand peaked at 35.8% in December 2025 and was lowest at 19.9% in June 2026.

How did search popularity change for New Zealand Gisborne real estate agencies in September 2026?

5 changes

  1. In September 2026, Bayleys gained share of searches among Gisborne real estate agencies in New Zealand, from 22.1% to 26.2%.

  2. In September 2026, Bronwyn Kay Real Estate gained share of searches among Gisborne real estate agencies in New Zealand, from 4.6% to 5.5%.

  3. In September 2026, The Agency lost share of searches among Gisborne real estate agencies in New Zealand, from 21.6% to 16.9%.

  4. In September 2026, Solomon Real Estate lost share of searches among Gisborne real estate agencies in New Zealand, from 3% to 2.3%.

  5. Estimated monthly branded searches for Ray White in New Zealand fell 13.3% over 12 measured months, from 2.2K to 1.9K in September 2026.

How are Bayleys’ branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Bayleys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bayley's real estate
  • bayleys
  • bayleys ashburton
  • bayleys blenheim
  • bayleys cambridge
  • bayleys commercial
  • bayleys gisborne
  • bayleys gisborne rentals
  • bayleys hamilton
  • bayleys hastings
  • bayleys invercargill
  • bayleys kapiti
  • bayleys masterton
  • bayleys paraparaumu
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals
  • bayleys rentals blenheim
  • bayleys southland
  • bayleys timaru
  • bayleys whakatane
  • bayleys whanganui
  • bayleys whangarei

Do you work for Bayleys? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bayleys compete?

Bayleys is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies4th of 1513.5%Show ranking
Auckland real estate agencies3rd of 816.9%Show ranking
Whangarei real estate agencies2nd of 46%Show ranking
Hamilton real estate agencies5th of 612.3%Show ranking
Commercial real estate agencies5th of 94%Show ranking
Gisborne real estate agencies2nd of 526.2%Shown above
Wellington real estate agencies5th of 712%Show ranking
Invercargill real estate agencies3rd of 910.9%Show ranking
Whanganui real estate agencies2nd of 525.3%Show ranking
Timaru real estate agencies5th of 77.8%Show ranking
Blenheim real estate agencies3rd of 78.2%Show ranking
Ashburton real estate agencies4th of 711.7%Show ranking
Whakatane real estate agencies5th of 76.8%Show ranking
Cambridge real estate agencies1st of 835.3%Show ranking
Kapiti real estate agencies3rd of 624.5%Show ranking
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