Brandwave

Bayleys vs More-Re:Which is more popular?

In September 2026, Bayleys had more branded searches than More-Re among Cambridge real estate agencies in New Zealand. Bayleys had about 410 branded searches, while More-Re had 50. Bayleys made up 35.3% of all Cambridge real estate agency searches we track, and More-Re accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, both Bayleys and More-Re appeared in all three answers. More-Re was mentioned before Bayleys in two out of three answers.

Among Cambridge real estate agencies in New Zealand in September 2026

Who do people search for more?

Bayleys, about 8 searches for every 1 for More-Re

Bayleys 410 searchesMore-Re 50 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bayleys in 3 of 3More-Re in 3 of 3

Who does AI recommend more?

More-Re, named ahead of Bayleys in 2 of 3 answers

More-Re first in 2Bayleys first in 1

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Bayleys and More-Re showed up in all three answers. More-Re was listed before Bayleys in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bayleys or More-Re more popular in search?

This chart shows how often people search Google for Bayleys and More-Re by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.

Bayleys and More-Re among Cambridge real estate agencies in New Zealand, by month

Share of searches by month for Bayleys, More-Re. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

How has the Bayleys and More-Re comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

4 changes
  1. In September 2026, Bayleys overtook Cambridge Real Estate to become the leader among Cambridge real estate agencies in New Zealand, with 35.3% of the searches.

  2. In September 2026, Ray White overtook More-Re to rank 3rd among Cambridge real estate agencies in New Zealand, with 16.4% of the searches.

  3. In September 2026, LJ Hooker overtook More-Re and Realty HQ to rank 5th among Cambridge real estate agencies in New Zealand, with 6.9% of the searches.

  4. In September 2026, More-Re lost share of searches among Cambridge real estate agencies in New Zealand, from 21.4% to 4.3%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bayleys’ and More-Re’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayleys

9 branded search terms

  • bayley's real estate
  • bayleys
  • bayleys blenheim
  • bayleys cambridge
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals
  • bayleys whangarei

More-Re

2 branded search terms

  • more re cambridge
  • more-re

How the Brand Demand Index is measured

Other head-to-heads among Cambridge real estate agencies

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