Bayleys vs Cambridge Real Estate:Which is more popular?
In September 2026, Bayleys had more branded searches than Cambridge Real Estate among Cambridge real estate agencies in New Zealand. Bayleys had about 410 branded searches, while Cambridge Real Estate had 260. Bayleys made up 35.3% of all Cambridge real estate agency searches we track, and Cambridge Real Estate accounted for 22.4%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, both Bayleys and Cambridge Real Estate appeared in all three answers. Cambridge Real Estate was mentioned before Bayleys in two out of three answers.
Who do people search for more?
Bayleys, about 58% more searches than Cambridge Real Estate
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Cambridge Real Estate, named ahead of Bayleys in 2 of 3 answers
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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Bayleys and Cambridge Real Estate showed up in all three answers. Cambridge Real Estate was listed before Bayleys in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Cambridge Real Estate3 of 3Named in 3 of 3 ChatGPT answers
More-Re3 of 3Named in 3 of 3 ChatGPT answers
Property Brokers2 of 3Named in 2 of 3 ChatGPT answers
Ray White1 of 3Named in 1 of 3 ChatGPT answers
LJ Hooker1 of 3Named in 1 of 3 ChatGPT answers
Realty HQ0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Cambridge real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Cambridge, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Cambridge, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Cambridge, New Zealand for to sell a house?”
Searched Google, AI Overview
“real estate agencies cambridge”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property agency cambridge”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bayleys or Cambridge Real Estate more popular in search?
This chart shows how often people search Google for Bayleys and Cambridge Real Estate by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Bayleys, Cambridge Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bayleys | Cambridge Real Estate | Ray White | Property Brokers | LJ Hooker | More-Re | Realty HQ | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 24.1% | 14.2% | — | 11.7% | 13.6% | 1.9% | 1.9% |
| Nov 2025 | 35.3% | 21.3% | 16.7% | — | 10% | 14% | 2% | 0.67% |
| Dec 2025 | 30.1% | 23% | 20.4% | — | 8% | 14.2% | 2.7% | 1.8% |
| Jan 2026 | 25% | 27.1% | 21.5% | — | 6.9% | 18.1% | 1.4% | 0% |
| Feb 2026 | 28.2% | 25% | 19.2% | — | 9.6% | 15.4% | 1.3% | 1.3% |
| Mar 2026 | 33.5% | 20.3% | 19.6% | — | 9.5% | 15.2% | 1.9% | 0% |
| Apr 2026 | 29.9% | 20.8% | 15.6% | — | 11.7% | 18.2% | 3.2% | 0.65% |
| May 2026 | 31.7% | 26.7% | 11.7% | — | 10% | 17.5% | 2.5% | 0% |
| Jun 2026 | 33.3% | 23.4% | 17.1% | — | 9% | 13.5% | 2.7% | 0.9% |
| Jul 2026 | 30.3% | 26.2% | 17.2% | — | 7.4% | 15.6% | 2.5% | 0.82% |
| Aug 2026 | 25.7% | 27.9% | 13.6% | — | 4.3% | 21.4% | 5% | 2.1% |
| Sep 2026 | 35.3% | 22.4% | 16.4% | 12.1% | 6.9% | 4.3% | 1.7% | 0.86% |
How has the Bayleys and Cambridge Real Estate comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Cambridge Real Estate took it in January 2026, Bayleys took it in February 2026, Cambridge Real Estate took it in August 2026, Bayleys took it in September 2026.
- Across the 12 months ending September 2026, Bayleys’ share of searches among Cambridge real estate agencies in New Zealand moved from 32.7% to 35.3%, and its estimated monthly branded searches moved from 530 to 410.
- Across the 12 months ending September 2026, Cambridge Real Estate’s share of searches among Cambridge real estate agencies in New Zealand moved from 24.1% to 22.4%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?
2 changes

In September 2026, Bayleys overtook Cambridge Real Estate to become the leader among Cambridge real estate agencies in New Zealand, with 35.3% of the searches.

In September 2026, Cambridge Real Estate lost share of searches among Cambridge real estate agencies in New Zealand, from 27.9% to 22.4%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Bayleys’ and Cambridge Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
9 branded search terms
- bayley's real estate
- bayleys
- bayleys blenheim
- bayleys cambridge
- bayleys property management
- bayleys real estate
- bayleys realestate
- bayleys rentals
- bayleys whangarei
Cambridge Real Estate
1 branded search term
- cambridge real estate
Other head-to-heads among Cambridge real estate agencies

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