Brandwave

Bayleys vs Cambridge Real Estate:Which is more popular?

In September 2026, Bayleys had more branded searches than Cambridge Real Estate among Cambridge real estate agencies in New Zealand. Bayleys had about 410 branded searches, while Cambridge Real Estate had 260. Bayleys made up 35.3% of all Cambridge real estate agency searches we track, and Cambridge Real Estate accounted for 22.4%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, both Bayleys and Cambridge Real Estate appeared in all three answers. Cambridge Real Estate was mentioned before Bayleys in two out of three answers.

Among Cambridge real estate agencies in New Zealand in September 2026

Who do people search for more?

Bayleys, about 58% more searches than Cambridge Real Estate

Bayleys 410 searchesCambridge Real Estate 260 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bayleys in 3 of 3Cambridge Real Estate in 3 of 3

Who does AI recommend more?

Cambridge Real Estate, named ahead of Bayleys in 2 of 3 answers

Cambridge Real Estate first in 2Bayleys first in 1

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Bayleys and Cambridge Real Estate showed up in all three answers. Cambridge Real Estate was listed before Bayleys in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bayleys or Cambridge Real Estate more popular in search?

This chart shows how often people search Google for Bayleys and Cambridge Real Estate by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.

Bayleys and Cambridge Real Estate among Cambridge real estate agencies in New Zealand, by month

Share of searches by month for Bayleys, Cambridge Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

How has the Bayleys and Cambridge Real Estate comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

2 changes
  1. In September 2026, Bayleys overtook Cambridge Real Estate to become the leader among Cambridge real estate agencies in New Zealand, with 35.3% of the searches.

  2. In September 2026, Cambridge Real Estate lost share of searches among Cambridge real estate agencies in New Zealand, from 27.9% to 22.4%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Bayleys’ and Cambridge Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayleys

9 branded search terms

  • bayley's real estate
  • bayleys
  • bayleys blenheim
  • bayleys cambridge
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals
  • bayleys whangarei

Cambridge Real Estate

1 branded search term

  • cambridge real estate

How the Brand Demand Index is measured

Other head-to-heads among Cambridge real estate agencies

Creator with pink hair and a pink jacket

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