Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 16.4% of all New Zealand Cambridge real estate agency searches, placing Ray White third out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Cambridge real estate agencies, Ray White appeared in one of the three answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Ray White is the third most searched of 8 competitors and the sixth most recommended in AI answers.

  1. BayleysShare of searches 35.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Cambridge Real EstateShare of searches 22.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Ray WhiteShare of searches 16.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. Property BrokersShare of searches 12.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. LJ HookerShare of searches 6.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

+3 more

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ray White was mentioned in one out of three: in one of the three ChatGPT answers. Ray White is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Cambridge real estate agencies compete with Ray White?

Ray White against Cambridge real estate agencies in New Zealand, by month

Share of searches by month for Bayleys, Cambridge Real Estate, Ray White, Property Brokers, LJ Hooker, More-Re. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

  1. 1.Bayleys

    35.3%

    Moved from 2nd to 1st. 410 estimated branded searches, +13.9% vs prior month. Share +9.6 points.

  2. 2.Cambridge Real Estate

    22.4%

    Moved from 1st to 2nd. 260 estimated branded searches, -33.3% vs prior month. Share -5.4 points.

  3. 3.Ray White

    16.4%

    Moved from 4th to 3rd. 190 estimated branded searches, 0% vs prior month. Share +2.8 points.

  4. 4.Property Brokers

    12.1%

    Entered at 4th. 140 estimated branded searches, — vs prior month. Share —.

  5. 5.LJ Hooker

    6.9%

    Moved from 6th to 5th. 80 estimated branded searches, +33.3% vs prior month. Share +2.6 points.

  6. 6.More-Re

    4.3%

    Moved from 3rd to 6th. 50 estimated branded searches, -83.3% vs prior month. Share -17.1 points.

  7. 7.Realty HQ

    1.7%

    Moved from 5th to 7th. 20 estimated branded searches, -71.4% vs prior month. Share -3.3 points.

  8. 8.New Zealand Sotheby’s International Realty

    0.86%

    Moved from 7th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -1.3 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Cambridge real estate agencies in New Zealand increased from 14.2% to 16.4%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Cambridge real estate agencies in New Zealand peaked at 21.5% in January 2026 and was lowest at 11.7% in May 2026.

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys overtook Cambridge Real Estate to become the leader among Cambridge real estate agencies in New Zealand, with 35.3% of the searches.

  2. In September 2026, Ray White overtook More-Re to rank 3rd among Cambridge real estate agencies in New Zealand, with 16.4% of the searches.

  3. In September 2026, LJ Hooker overtook More-Re and Realty HQ to rank 5th among Cambridge real estate agencies in New Zealand, with 6.9% of the searches.

  4. In September 2026, More-Re lost share of searches among Cambridge real estate agencies in New Zealand, from 21.4% to 4.3%.

  5. In September 2026, Cambridge Real Estate lost share of searches among Cambridge real estate agencies in New Zealand, from 27.9% to 22.4%.

  6. In September 2026, Realty HQ lost share of searches among Cambridge real estate agencies in New Zealand, from 5% to 1.7%.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

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How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Shown above
Kapiti real estate agencies2nd of 626.4%Show ranking
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