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Hamilton real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Lodge Real Estate was the most searched among hamilton real estate agencies in New Zealand, with an estimated 3.1K branded searches and 28.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Lodge Real Estate28.6%
  2. Harcourts24.7%
  3. Ray White17.6%
  4. Lugtons14.2%
  5. Bayleys11.9%
  6. LJ Hooker3%

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Share of SearchLeaderboard

Compare Hamilton real estate agencies using branded searches made in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hamilton real estate agencies in New Zealand, by month

Share of Search by month for Lodge Real Estate, Harcourts, Ray White, Lugtons, Bayleys, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthLodge Real EstateHarcourtsRay WhiteLugtonsBayleysLJ Hooker
Oct 202525.1%25.2%16%16.8%14.1%2.8%
Nov 202527.4%23.9%15.5%16.9%12.6%3.7%
Dec 202529.2%24.3%18%13.2%11.7%3.5%
Jan 202628.7%27.4%16.6%13.6%10.2%3.4%
Feb 202626.1%25.1%15%16.8%14.1%3%
Mar 202628.3%24.2%15.7%17.8%11.4%2.5%
Apr 202630.1%24.2%15.3%16%11.8%2.5%
May 202630%23.7%14.8%16.6%12.6%2.3%
Jun 202628.9%24.5%15.1%15.5%13.4%2.5%
Jul 202627.9%21.4%16.4%16.9%14.8%2.7%
Aug 202628.6%24.7%17.6%14.2%11.9%3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Lodge Real Estate

    28.6%

    held 1st · 3.1K estimated branded searches · +11.2% vs prior month · +0.7 points

  2. 2.Harcourts

    24.7%

    held 2nd · 2.7K estimated branded searches · +25.4% vs prior month · +3.3 points

  3. 3.Ray White

    17.6%

    moved from 4th to 3rd · 1.9K estimated branded searches · +16.6% vs prior month · +1.2 points

  4. 4.Lugtons

    14.2%

    moved from 3rd to 4th · 1.5K estimated branded searches · -8.9% vs prior month · -2.7 points

  5. 5.Bayleys

    11.9%

    held 5th · 1.3K estimated branded searches · -12.2% vs prior month · -2.8 points

  6. 6.LJ Hooker

    3%

    held 6th · 320 estimated branded searches · +18.5% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among hamilton real estate agencies in New Zealand?

In August 2026, Lodge Real Estate was the most searched among hamilton real estate agencies in New Zealand, with an estimated 3.1K branded searches and 28.6% estimated Share of Search within this set. Harcourts is in 2nd place, 3.9 percentage points behind at 24.7% Share of Search.

New Zealand hamilton real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lodge Real Estate25.1% → 28.6%30.1%Apr 202625.1%Oct 20252nd → 1st
Harcourts25.2% → 24.7%27.4%Jan 202621.4%Jul 20261st → 2nd
Ray White16% → 17.6%18%Dec 202514.8%May 20264th → 3rd
Lugtons16.8% → 14.2%17.8%Mar 202613.2%Dec 20253rd → 4th
Bayleys14.1% → 11.9%14.8%Jul 202610.2%Jan 20265th
LJ Hooker2.8% → 3%3.7%Nov 20252.3%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lodge Real Estate’s estimated Share of Search among hamilton real estate agencies in New Zealand increased from 25.1% to 28.6%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among hamilton real estate agencies in New Zealand increased from 16% to 17.6%.
  • Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand decreased from 16.8% to 14.2%.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among hamilton real estate agencies in New Zealand decreased from 14.1% to 11.9%.
  • Across the 11 months ending August 2026, Lodge Real Estate’s estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 30.1% in April 2026 and was lowest at 25.1% in October 2025.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 27.4% in January 2026 and was lowest at 21.4% in July 2026.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 18% in December 2025 and was lowest at 14.8% in May 2026.
  • Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 17.8% in March 2026 and was lowest at 13.2% in December 2025.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 14.8% in July 2026 and was lowest at 10.2% in January 2026.
  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 3.7% in November 2025 and was lowest at 2.3% in May 2026.
  • Across the 11 months ending August 2026, Lodge Real Estate rose from 2nd to 1st among hamilton real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Harcourts fell from 1st to 2nd among hamilton real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Ray White rose from 4th to 3rd among hamilton real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Lugtons fell from 3rd to 4th among hamilton real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, LJ Hooker held steady: its estimated Share of Search among hamilton real estate agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand hamilton real estate agencies in August 2026?

  1. In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%.

  2. In August 2026, Harcourts gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 21.4% to 24.7%.

  3. In August 2026, Lodge Real Estate gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 27.9% to 28.6%.

  4. In August 2026, Bayleys lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 14.8% to 11.9%.

  5. In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%.

  6. LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.3% to 3% in August 2026.

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