Brandwave

How popular isHarcourts?

In August 2026, people searched for Harcourts by name about 27,600 times in New Zealand, an 18% decrease from 11 months earlier. These searches made up 24.7% of all New Zealand Hamilton real estate agency searches, placing Harcourts second out of six agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton real estate agencies, Harcourts appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Harcourts is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. Lodge Real EstateShare of searches 29.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HarcourtsShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. LugtonsShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Ray WhiteShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BayleysShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+1 more

Harcourts website (opens in a new tab)

Follow Harcourts and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Hamilton real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harcourts appeared in all five answers. Harcourts is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge Real Estate1st
  2. Lugtons2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Ray White5th
  6. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lodge Real Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harcourts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lugtons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ray White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LJ Hooker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Hamilton real estate agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton real estate agencies compete with Harcourts?

Harcourts against Hamilton real estate agencies in New Zealand, by month

Share of searches by month for Lodge Real Estate, Harcourts, Lugtons, Ray White, Bayleys, LJ Hooker. The figures are in the table below the chart.

View monthly share of searches table
MonthLodge Real EstateHarcourtsLugtonsRay WhiteBayleysLJ Hooker
Oct 202526.6%23.9%17.8%16%13.3%2.4%
Nov 202528.8%22.5%17.8%15.3%12.2%3.4%
Dec 202530.7%23.2%13.8%17.9%10.9%3.5%
Jan 202630.2%26.7%14.3%16.3%9.3%3.1%
Feb 202627.4%24.4%17.6%14.7%13.3%2.6%
Mar 202629.5%23.4%18.6%15.5%10.9%2.1%
Apr 202631.3%23.4%16.6%15.1%11.6%2%
May 202631.4%22.8%17.4%14.6%12%1.8%
Jun 202630.2%23.4%16.2%14.9%13.1%2.2%
Jul 202629.2%20.2%17.7%16%14.6%2.3%
Aug 202630.1%23.6%14.9%17.7%11.4%2.3%
Sep 202629.6%24.7%15.4%15.2%12.3%2.8%

  1. 1.Lodge Real Estate

    29.6%

    Held 1st. 2.9K estimated branded searches, -6.5% vs prior month. Share -0.5 points.

  2. 2.Harcourts

    24.7%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Lugtons

    15.4%

    Moved from 4th to 3rd. 1.5K estimated branded searches, -1.3% vs prior month. Share +0.5 points.

  4. 4.Ray White

    15.2%

    Moved from 3rd to 4th. 1.5K estimated branded searches, -18.1% vs prior month. Share -2.5 points.

  5. 5.Bayleys

    12.3%

    Held 5th. 1.2K estimated branded searches, +2.6% vs prior month. Share +0.9 points.

  6. 6.LJ Hooker

    2.8%

    Held 6th. 270 estimated branded searches, +12.5% vs prior month. Share +0.4 points.

Compare popularity between Harcourts and its closest rivals

Every comparison with Harcourts

31 comparisons

How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 33.7K to 27.6K.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Hamilton real estate agencies in New Zealand increased from 23.9% to 24.7%.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Hamilton real estate agencies in New Zealand peaked at 26.7% in January 2026 and was lowest at 20.2% in July 2026.

How did search popularity change for New Zealand Hamilton real estate agencies in September 2026?

6 changes

  1. In September 2026, Lugtons overtook Ray White to rank 3rd among Hamilton real estate agencies in New Zealand, with 15.4% of the searches.

  2. In September 2026, Harcourts gained share of searches among Hamilton real estate agencies in New Zealand, from 23.6% to 24.7%.

  3. In September 2026, Bayleys gained share of searches among Hamilton real estate agencies in New Zealand, from 11.4% to 12.3%.

  4. In September 2026, Ray White lost share of searches among Hamilton real estate agencies in New Zealand, from 17.7% to 15.2%.

  5. In September 2026, Lodge Real Estate lost share of searches among Hamilton real estate agencies in New Zealand, from 30.1% to 29.6%.

  6. LJ Hooker’s share of searches among Hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.2% to 2.8% in September 2026.

How are Harcourts’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts blenheim
  • harcourts blenheim rentals
  • harcourts hamilton
  • harcourts hastings
  • harcourts invercargill
  • harcourts masterton
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts whakatane
  • harcourts whanganui
  • harcourts whangarei
  • harcourtstaupo
  • harcourtswhangarei

Do you work for Harcourts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Harcourts compete?

Harcourts is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies3rd of 1517.5%Show ranking
Auckland real estate agencies4th of 813.5%Show ranking
Whangarei real estate agencies3rd of 41.8%Show ranking
Hamilton real estate agencies2nd of 624.7%Shown above
Rotorua real estate agencies3rd of 914.4%Show ranking
Wellington real estate agencies3rd of 715.9%Show ranking
Invercargill real estate agencies2nd of 929.7%Show ranking
Whanganui real estate agencies3rd of 514.7%Show ranking
Timaru real estate agencies1st of 742.5%Show ranking
Blenheim real estate agencies2nd of 738.5%Show ranking
Ashburton real estate agencies2nd of 721.5%Show ranking
Taupo real estate agencies3rd of 619.3%Show ranking
Hastings real estate agencies2nd of 432.7%Show ranking
Masterton real estate agencies4th of 510%Show ranking
Whakatane real estate agencies2nd of 724.8%Show ranking
Creator with pink hair and a pink jacket

Is Harcourts your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free