Brandwave

How popular isHarcourts?

In August 2026, people searched for Harcourts by name about 27,600 times in New Zealand, an 18% decrease from 11 months earlier. These searches made up 14.4% of all New Zealand Rotorua real estate agency searches, placing Harcourts third out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Rotorua real estate agencies, Harcourts appeared in two of the three answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Harcourts is the third most searched of 9 competitors and the fourth most recommended in AI answers.

  1. Ray WhiteShare of searches 43.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. EVES Real EstateShare of searches 19.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. HarcourtsShare of searches 14.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. AriztoShare of searches 9.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Tremains RotoruaShare of searches 8.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

+4 more

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. Harcourts is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Rotorua real estate agencies compete with Harcourts?

Harcourts against Rotorua real estate agencies in New Zealand, by month

Share of searches by month for Ray White, EVES Real Estate, Harcourts, Arizto, Tremains Rotorua, First National Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

  1. 1.Ray White

    43.6%

    Held 1st. 1.7K estimated branded searches, +7.1% vs prior month. Share +6 points.

  2. 2.EVES Real Estate

    19.4%

    Held 2nd. 740 estimated branded searches, -14.9% vs prior month. Share -1.6 points.

  3. 3.Harcourts

    14.4%

    Held 3rd. 550 estimated branded searches, -9.8% vs prior month. Share -0.3 points.

  4. 4.Arizto

    9.2%

    Held 4th. 350 estimated branded searches, -32.7% vs prior month. Share -3.4 points.

  5. 5.Tremains Rotorua

    8.4%

    Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -1 points.

  6. 6.First National Real Estate

    2.6%

    Held 6th. 100 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.KEY Real Estate

    1%

    Moved from 8th to 7th. 40 estimated branded searches, +100% vs prior month. Share +0.6 points.

  8. 8.LJ Hooker

    1%

    Moved from 7th to 8th. 40 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  9. 9.iSellProperty

    0.26%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Harcourts and its closest rivals

Every comparison with Harcourts

31 comparisons

How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

4 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 33.7K to 27.6K.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Rotorua real estate agencies in New Zealand decreased from 15.7% to 14.4%.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Rotorua real estate agencies in New Zealand peaked at 18.3% in April 2026 and was lowest at 14.4% in September 2026.
  • Across the 12 months ending September 2026, Harcourts fell from 2nd to 3rd among Rotorua real estate agencies in New Zealand.

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

6 changes

  1. In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches.

  2. In September 2026, Ray White gained share of searches among Rotorua real estate agencies in New Zealand, from 37.5% to 43.6%.

  3. In September 2026, Arizto lost share of searches among Rotorua real estate agencies in New Zealand, from 12.6% to 9.2%.

  4. In September 2026, EVES Real Estate lost share of searches among Rotorua real estate agencies in New Zealand, from 21.1% to 19.4%.

  5. In September 2026, Tremains Rotorua lost share of searches among Rotorua real estate agencies in New Zealand, from 9.4% to 8.4%.

  6. Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are Harcourts’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts blenheim
  • harcourts blenheim rentals
  • harcourts hamilton
  • harcourts hastings
  • harcourts invercargill
  • harcourts masterton
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts whakatane
  • harcourts whanganui
  • harcourts whangarei
  • harcourtstaupo
  • harcourtswhangarei

Do you work for Harcourts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Harcourts compete?

Harcourts is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies3rd of 1517.5%Show ranking
Auckland real estate agencies4th of 813.5%Show ranking
Whangarei real estate agencies3rd of 41.8%Show ranking
Hamilton real estate agencies2nd of 624.7%Show ranking
Rotorua real estate agencies3rd of 914.4%Shown above
Wellington real estate agencies3rd of 715.9%Show ranking
Invercargill real estate agencies2nd of 929.7%Show ranking
Whanganui real estate agencies3rd of 514.7%Show ranking
Timaru real estate agencies1st of 742.5%Show ranking
Blenheim real estate agencies2nd of 738.5%Show ranking
Ashburton real estate agencies2nd of 721.5%Show ranking
Taupo real estate agencies3rd of 619.3%Show ranking
Hastings real estate agencies2nd of 432.7%Show ranking
Masterton real estate agencies4th of 510%Show ranking
Whakatane real estate agencies2nd of 724.8%Show ranking
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