Brandwave

How popular isHarcourts?

In August 2026, people searched for Harcourts by name about 27,600 times in New Zealand, an 18% decrease from 11 months earlier. These searches made up 1.8% of all New Zealand whangarei real estate agency searches, placing Harcourts third out of four agencies. When we asked both ChatGPT and Google AI Overviews about whangarei real estate agencies, Harcourts appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Harcourts is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. Ray WhiteShare of searches 91.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. BayleysShare of searches 6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. HarcourtsShare of searches 1.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Barfoot & ThompsonShare of searches 1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
Harcourts website (opens in a new tab)

Follow Harcourts and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top whangarei real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harcourts appeared in all three answers. Harcourts is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Harcourts2nd
  3. Bayleys3rd
  4. Barfoot & Thompson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 3Named in 3 of 3 ChatGPT answers
  • Bayleys3 of 3Named in 3 of 3 ChatGPT answers
  • Harcourts3 of 3Named in 3 of 3 ChatGPT answers
  • Barfoot & Thompson1 of 3Named in 1 of 3 ChatGPT answers

See every answer about whangarei real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Whangārei, New Zealand?”

    1. 1Ray White
    2. 2Harcourts
    3. 3Bayleys

  • Asked ChatGPT

    “What are the best real estate agencies in Whangārei, New Zealand?”

    1. 1Ray White
    2. 2Harcourts
    3. 3Bayleys
    4. 4Barfoot & Thompson

  • Asked ChatGPT

    “What's the best real estate agency in Whangārei, New Zealand for a house sale?”

    1. 1Ray White
    2. 2Bayleys
    3. 3Harcourts

  • Searched Google, AI Overview

    “whangarei real estate agent”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “real estate whangarei”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei real estate agencies compete with Harcourts?

Harcourts against whangarei real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Bayleys, Harcourts. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleysHarcourtsBarfoot & Thompson
Oct 202581.9%12.8%2.7%2.7%
Nov 202583.3%11.9%3.1%1.7%
Dec 202583%11.7%2.4%2.9%
Jan 202686.5%9.1%2.7%1.7%
Feb 202684.7%10.6%2.3%2.3%
Mar 202684.4%10.2%2.4%2.9%
Apr 202684.8%10.4%2.8%1.9%
May 202681.8%12.8%3.2%2.2%
Jun 202682.1%11.6%3.9%2.5%
Jul 202682.4%11.8%3.2%2.5%
Aug 202684.3%9.7%3.3%2.7%
Sep 202691.2%6%1.8%1%

  1. 1.Ray White

    91.2%

    Held 1st. 9.8K estimated branded searches, +84.9% vs prior month. Share +7 points.

  2. 2.Bayleys

    6%

    Held 2nd. 640 estimated branded searches, +4.9% vs prior month. Share -3.7 points.

  3. 3.Harcourts

    1.8%

    Held 3rd. 190 estimated branded searches, -9.5% vs prior month. Share -1.6 points.

  4. 4.Barfoot & Thompson

    1%

    Held 4th. 110 estimated branded searches, -35.3% vs prior month. Share -1.7 points.

Compare popularity between Harcourts and its closest rivals

Every comparison with Harcourts

31 comparisons

How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

4 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 33.7K to 27.6K.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among whangarei real estate agencies in New Zealand decreased from 2.7% to 1.8%.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among whangarei real estate agencies in New Zealand peaked at 3.9% in June 2026 and was lowest at 1.8% in September 2026.
  • Across the 12 months ending September 2026, Harcourts rose from 4th to 3rd among whangarei real estate agencies in New Zealand.

How did search popularity change for New Zealand whangarei real estate agencies in September 2026?

4 changes

  1. In September 2026, Ray White gained share of searches among whangarei real estate agencies in New Zealand, from 84.3% to 91.2%.

  2. In September 2026, Bayleys lost share of searches among whangarei real estate agencies in New Zealand, from 9.7% to 6%.

  3. In September 2026, Barfoot & Thompson lost share of searches among whangarei real estate agencies in New Zealand, from 2.7% to 1%.

  4. In September 2026, Harcourts lost share of searches among whangarei real estate agencies in New Zealand, from 3.3% to 1.8%.

How are Harcourts’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts blenheim
  • harcourts blenheim rentals
  • harcourts hamilton
  • harcourts hastings
  • harcourts invercargill
  • harcourts masterton
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts whakatane
  • harcourts whanganui
  • harcourts whangarei
  • harcourtstaupo
  • harcourtswhangarei

Do you work for Harcourts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Harcourts compete?

Harcourts is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies3rd of 1517.5%Show ranking
Auckland real estate agencies4th of 813.5%Show ranking
Whangarei real estate agencies3rd of 41.8%Shown above
Hamilton real estate agencies2nd of 624.7%Show ranking
Rotorua real estate agencies3rd of 914.4%Show ranking
Wellington real estate agencies3rd of 715.9%Show ranking
Invercargill real estate agencies2nd of 929.7%Show ranking
Whanganui real estate agencies3rd of 514.7%Show ranking
Timaru real estate agencies1st of 742.5%Show ranking
Blenheim real estate agencies2nd of 738.5%Show ranking
Ashburton real estate agencies2nd of 721.5%Show ranking
Taupo real estate agencies3rd of 619.3%Show ranking
Hastings real estate agencies2nd of 432.7%Show ranking
Masterton real estate agencies4th of 510%Show ranking
Whakatane real estate agencies2nd of 724.8%Show ranking
Creator with pink hair and a pink jacket

Is Harcourts your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free