Harcourts vs Lugtons:Which is more popular by branded search in New Zealand?
In August 2026, Harcourts had more branded searches than Lugtons among hamilton real estate agencies in New Zealand. Harcourts was estimated to have 2.7K branded searches compared to Lugtons’ 1.5K, and held a 24.7% Share of Search versus Lugtons’ 14.2%.
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Which is more popular in search, Harcourts or Lugtons?
Compare Hamilton real estate agencies using branded searches made in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harcourts, Lugtons. The figures are in the table below the chart.
View monthly share of search table
| Month | Lodge Real Estate | Harcourts | Ray White | Lugtons | Bayleys | LJ Hooker |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 25.2% | 16% | 16.8% | 14.1% | 2.8% |
| Nov 2025 | 27.4% | 23.9% | 15.5% | 16.9% | 12.6% | 3.7% |
| Dec 2025 | 29.2% | 24.3% | 18% | 13.2% | 11.7% | 3.5% |
| Jan 2026 | 28.7% | 27.4% | 16.6% | 13.6% | 10.2% | 3.4% |
| Feb 2026 | 26.1% | 25.1% | 15% | 16.8% | 14.1% | 3% |
| Mar 2026 | 28.3% | 24.2% | 15.7% | 17.8% | 11.4% | 2.5% |
| Apr 2026 | 30.1% | 24.2% | 15.3% | 16% | 11.8% | 2.5% |
| May 2026 | 30% | 23.7% | 14.8% | 16.6% | 12.6% | 2.3% |
| Jun 2026 | 28.9% | 24.5% | 15.1% | 15.5% | 13.4% | 2.5% |
| Jul 2026 | 27.9% | 21.4% | 16.4% | 16.9% | 14.8% | 2.7% |
| Aug 2026 | 28.6% | 24.7% | 17.6% | 14.2% | 11.9% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Harcourts and Lugtons comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of Lugtons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among hamilton real estate agencies in New Zealand moved from 25.2% to 24.7%, and its estimated monthly branded searches moved from 3.2K to 2.7K.
- Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand moved from 16.8% to 14.2%, and its estimated monthly branded searches moved from 2.1K to 1.5K.
How did search popularity change for New Zealand hamilton real estate agencies in August 2026?
3 changes
In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%.
In August 2026, Harcourts gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 21.4% to 24.7%.
In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Harcourts’ and Lugtons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
44 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts ashburton
- harcourts auckland
- harcourts auckland rentals
- harcourts blenheim
- harcourts blenheim nz
- harcourts blenheim rentals
- harcourts christchurch
- harcourts christchurch nz
- harcourts hamilton
- harcourts hastings
- harcourts hastings nz
- harcourts houses for sale
- harcourts houses for sale ashburton
- harcourts houses for sale blenheim
- harcourts invercargill
- harcourts new zealand
- harcourts nz
- harcourts property for sale
- harcourts property management
- harcourts real estate
- harcourts real estate agents
- harcourts real estate ashburton
- harcourts real estate blenheim
- harcourts real estate hastings
- harcourts real estate rentals
- harcourts rentals
- harcourts rentals blenheim
- harcourts rentals hastings
- harcourts rotorua
- harcourts rotorua rentals
- harcourts taupo
- harcourts tauranga
- harcourts timaru
- harcourts timaru nz
- harcourts wellington
- harcourts whakatane
- harcourts whanganui
- harcourts whangarei
- harcourts.net
- harcourtstaupo
- harcourtswhangarei
Lugtons
8 branded search terms
- lugton
- lugton real estate
- lugtons
- lugtons hamilton
- lugtons property management
- lugtons real estate
- lugtons real estate hamilton
- lugtons rentals
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