Brandwave

How popular isRay White in search?

In August 2026, there were an estimated 63.6K branded searches for Ray White in New Zealand which is down 11.6% over the last 11 months. Ray White holds 18% estimated Share of Search among New Zealand ashburton real estate agencies and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Property Brokers26.2%
  2. Harcourts20.2%
  3. Ray White18%
  4. Bayleys12.4%
  5. Arizto10.1%
  6. McLeod Real Estate9.7%
  7. Total Realty3.4%
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Which ashburton real estate agencies compete with Ray White?

Ray White against ashburton real estate agencies in New Zealand, by month

Share of Search by month for Property Brokers, Harcourts, Ray White, Bayleys, Arizto, McLeod Real Estate, Total Realty. The figures are in the table below the chart.

View monthly share of search table
MonthProperty BrokersHarcourtsRay WhiteBayleysAriztoMcLeod Real EstateTotal Realty
Oct 202526.7%21.4%17.2%12.8%13.6%6.7%1.7%
Nov 202528.2%22.3%17.6%10.9%10%8.2%2.9%
Dec 202533.1%17.3%22.9%10.2%9.4%5.6%1.5%
Jan 202632.9%19%18.4%11.3%10.7%6.2%1.5%
Feb 202621.4%22%22.3%11%13.3%7.5%2.6%
Mar 202628.3%21.1%18.5%11.3%14.3%4.5%2.1%
Apr 202625.7%23.8%19.5%10%13.4%6.1%1.5%
May 202628.8%20.1%17%11%14%7.2%1.9%
Jun 202627.3%16.1%17.8%11.2%14.5%10.7%2.5%
Jul 202626.5%17.4%17.8%13.4%11.1%11.1%2.8%
Aug 202626.2%20.2%18%12.4%10.1%9.7%3.4%
Sep 2026———————

  1. 1.Property Brokers

    26.2%

    held 1st · 700 estimated branded searches · +4.5% vs prior month · -0.3 points

  2. 2.Harcourts

    20.2%

    moved from 3rd to 2nd · 540 estimated branded searches · +22.7% vs prior month · +2.8 points

  3. 3.Ray White

    18%

    moved from 2nd to 3rd · 480 estimated branded searches · +6.7% vs prior month · +0.2 points

  4. 4.Bayleys

    12.4%

    held 4th · 330 estimated branded searches · -2.9% vs prior month · -1.1 points

  5. 5.Arizto

    10.1%

    held 5th · 270 estimated branded searches · -3.6% vs prior month · -1 points

  6. 6.McLeod Real Estate

    9.7%

    held 6th · 260 estimated branded searches · -7.1% vs prior month · -1.3 points

  7. 7.Total Realty

    3.4%

    held 7th · 90 estimated branded searches · +28.6% vs prior month · +0.6 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ray White in New Zealand fell from 72K to 63.6K.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand increased from 17.2% to 18%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 22.9% in December 2025 and was lowest at 17% in May 2026.

How did search popularity change for New Zealand ashburton real estate agencies in August 2026?

  1. In August 2026, Harcourts overtook Ray White to rank 2nd among ashburton real estate agencies in New Zealand, at 20.2%.

  2. In August 2026, Total Realty gained estimated Share of Search among ashburton real estate agencies in New Zealand, from 2.8% to 3.4%.

  3. In August 2026, McLeod Real Estate lost estimated Share of Search among ashburton real estate agencies in New Zealand, from 11.1% to 9.7%.

  4. In August 2026, Bayleys lost estimated Share of Search among ashburton real estate agencies in New Zealand, from 13.4% to 12.4%.

  5. In August 2026, Arizto lost estimated Share of Search among ashburton real estate agencies in New Zealand, from 11.1% to 10.1%.

  6. Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand has gained ground for 3 months in a row, from 17% to 18% in August 2026.

Which auckland real estate agencies compete with Ray White?

Ray White against auckland real estate agencies in New Zealand, by month

Share of Search by month for Barfoot & Thompson, Ray White, Bayleys, Harcourts, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsNew Zealand Sotheby’s International RealtyPremium Real EstateIron Bridge Real Estate
Oct 202544%23.9%15.6%13.8%1.2%1.4%0.16%
Nov 202544.5%23.7%15%13.8%1.5%1.3%0.23%
Dec 202543.3%23.4%16.1%14.1%1.4%1.5%0.23%
Jan 202640.9%27.4%13.9%15.4%1.3%0.79%0.18%
Feb 202644%24.3%14.9%14.2%1.6%0.83%0.14%
Mar 202641.7%27.2%15.5%13.2%1.6%0.79%0.13%
Apr 202641.8%27.1%15.1%13.4%1.8%0.73%0.13%
May 202640.7%26.2%15.3%15.1%1.6%0.88%0.13%
Jun 202643.9%23.6%15.7%14.2%1.5%1%0.11%
Jul 202640%26.1%15.3%15.1%2.1%1.2%0.09%
Aug 202641.9%26.8%14.8%13.2%2.1%1%0.08%
Sep 2026———————

  1. 1.Barfoot & Thompson

    41.9%

    held 1st · 16K estimated branded searches · +20.6% vs prior month · +1.8 points

  2. 2.Ray White

    26.8%

    held 2nd · 10.3K estimated branded searches · +18.6% vs prior month · +0.7 points

  3. 3.Bayleys

    14.8%

    held 3rd · 5.7K estimated branded searches · +11.6% vs prior month · -0.5 points

  4. 4.Harcourts

    13.2%

    held 4th · 5K estimated branded searches · +0.6% vs prior month · -1.9 points

  5. 5.New Zealand Sotheby’s International Realty

    2.1%

    held 5th · 820 estimated branded searches · +15.5% vs prior month · 0 points

  6. 6.Premium Real Estate

    1%

    held 6th · 400 estimated branded searches · 0% vs prior month · -0.2 points

  7. 7.Iron Bridge Real Estate

    0.08%

    held 7th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among auckland real estate agencies in New Zealand increased from 23.9% to 26.8%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among auckland real estate agencies in New Zealand peaked at 27.4% in January 2026 and was lowest at 23.4% in December 2025.

How did search popularity change for New Zealand auckland real estate agencies in August 2026?

  1. In August 2026, Barfoot & Thompson gained estimated Share of Search among auckland real estate agencies in New Zealand, from 40% to 41.9%.

  2. In August 2026, Ray White gained estimated Share of Search among auckland real estate agencies in New Zealand, from 26.1% to 26.8%.

  3. In August 2026, Harcourts lost estimated Share of Search among auckland real estate agencies in New Zealand, from 15.1% to 13.2%.

  4. Estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand rose 57.7% over 11 measured months, from 520 to 820 in August 2026.

  5. Estimated monthly branded searches for Iron Bridge Real Estate in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.

  6. Estimated monthly branded searches for Premium Real Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.

Which blenheim real estate agencies compete with Ray White?

Ray White against blenheim real estate agencies in New Zealand, by month

Share of Search by month for Harcourts, Ray White, Winder & Co, Raine & Horne, Total Realty. The figures are in the table below the chart.

View monthly share of search table
MonthHarcourtsRay WhiteWinder & CoRaine & HorneTotal RealtyDiane Parish Real Estate
Oct 202556%26.8%11.1%1.8%4%0.31%
Nov 202559.5%27%8.9%1.9%1.9%0.81%
Dec 202545.3%40%10.6%1.5%1.9%0.75%
Jan 202648.7%33.3%13.8%0.96%1.9%1.3%
Feb 202651.4%27.8%14.8%2%3.7%0.28%
Mar 202650.1%34.8%10.8%1.4%2.3%0.57%
Apr 202651.6%33.1%8.4%3.2%2.9%0.65%
May 202651.9%33.9%8%2.4%2.1%1.7%
Jun 202651.6%30.6%13.2%1.8%2.5%0.36%
Jul 202654.1%30.2%11.6%1.9%1.5%0.75%
Aug 202651.9%30%12.9%2.8%2.1%0.35%
Sep 2026——————

  1. 1.Harcourts

    51.9%

    held 1st · 1.5K estimated branded searches · +2.8% vs prior month · -2.2 points

  2. 2.Ray White

    30%

    held 2nd · 860 estimated branded searches · +6.2% vs prior month · -0.3 points

  3. 3.Winder & Co

    12.9%

    held 3rd · 370 estimated branded searches · +19.4% vs prior month · +1.3 points

  4. 4.Raine & Horne

    2.8%

    held 4th · 80 estimated branded searches · +60% vs prior month · +0.9 points

  5. 5.Total Realty

    2.1%

    held 5th · 60 estimated branded searches · +50% vs prior month · +0.6 points

  6. 6.Diane Parish Real Estate

    0.35%

    held 6th · 10 estimated branded searches · -50% vs prior month · -0.4 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among blenheim real estate agencies in New Zealand increased from 26.8% to 30%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among blenheim real estate agencies in New Zealand peaked at 40% in December 2025 and was lowest at 26.8% in October 2025.

How did search popularity change for New Zealand blenheim real estate agencies in August 2026?

  1. In August 2026, Winder & Co gained estimated Share of Search among blenheim real estate agencies in New Zealand, from 11.6% to 12.9%.

  2. In August 2026, Raine & Horne gained estimated Share of Search among blenheim real estate agencies in New Zealand, from 1.9% to 2.8%.

  3. In August 2026, Total Realty gained estimated Share of Search among blenheim real estate agencies in New Zealand, from 1.5% to 2.1%.

  4. In August 2026, Harcourts lost estimated Share of Search among blenheim real estate agencies in New Zealand, from 54.1% to 51.9%.

  5. Ray White’s estimated Share of Search among blenheim real estate agencies in New Zealand has lost ground for 3 months in a row, from 33.9% to 30% in August 2026.

Which cambridge real estate agencies compete with Ray White?

Ray White against cambridge real estate agencies in New Zealand, by month

Share of Search by month for Bayleys, Ray White, LJ Hooker, Realty HQ, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthBayleysRay WhiteLJ HookerRealty HQNew Zealand Sotheby’s International RealtyCambridge Real EstateProperty Brokers
Oct 202548.4%29.4%16.7%2.4%3.2%0%—
Nov 202550.8%31.1%13.9%2.5%1.6%0%—
Dec 202544.3%38.6%10.2%3.4%3.4%0%—
Jan 202642.7%41.7%11.7%1.9%0.97%0.97%—
Feb 202641.6%36.8%15.2%1.6%4.8%0%—
Mar 202646.1%33.6%15.6%2.3%2.3%0%—
Apr 202642.1%33.9%17.4%4.1%2.5%0%—
May 202652.7%25.8%16.1%3.2%2.2%0%—
Jun 202650.6%30.3%12.4%3.4%3.4%0%—
Jul 202647.4%34%12.4%3.1%3.1%0%—
Aug 202645.6%30%10%7.8%6.7%0%—
Sep 2026———————

  1. 1.Bayleys

    45.6%

    held 1st · 410 estimated branded searches · -10.9% vs prior month · -1.9 points

  2. 2.Ray White

    30%

    held 2nd · 270 estimated branded searches · -18.2% vs prior month · -4 points

  3. 3.LJ Hooker

    10%

    held 3rd · 90 estimated branded searches · -25% vs prior month · -2.4 points

  4. 4.Realty HQ

    7.8%

    moved from 5th to 4th · 70 estimated branded searches · +133.3% vs prior month · +4.7 points

  5. 5.New Zealand Sotheby’s International Realty

    6.7%

    moved from 4th to 5th · 60 estimated branded searches · +100% vs prior month · +3.6 points

  6. 6.Cambridge Real Estate

    0%

    held 6th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among cambridge real estate agencies in New Zealand increased from 29.4% to 30%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among cambridge real estate agencies in New Zealand peaked at 41.7% in January 2026 and was lowest at 25.8% in May 2026.

How did search popularity change for New Zealand cambridge real estate agencies in August 2026?

  1. In August 2026, Realty HQ overtook New Zealand Sotheby’s International Realty to rank 4th among cambridge real estate agencies in New Zealand, at 7.8%.

  2. In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among cambridge real estate agencies in New Zealand, from 3.1% to 6.7%.

  3. In August 2026, Ray White lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 34% to 30%.

  4. In August 2026, LJ Hooker lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 12.4% to 10%.

  5. In August 2026, Bayleys lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 47.4% to 45.6%.

Which gisborne real estate agencies compete with Ray White?

Ray White against gisborne real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Bayleys, The Agency, Solomon Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteBayleysThe AgencySolomon Real Estate
Oct 202555.5%29.7%12.3%2.5%
Nov 202555.6%30.7%10.4%3.3%
Dec 202545%38.6%12.1%4.3%
Jan 202656%27.4%12.3%4.2%
Feb 202658.8%24.5%11.3%5.3%
Mar 202655.4%27.7%13.5%3.4%
Apr 202655.1%25.7%15%4.2%
May 202648.8%28.6%20.5%2%
Jun 202655.9%22.5%18.3%3.3%
Jul 202653.1%25.3%17.4%4.2%
Aug 202655%24.2%17.6%3.2%
Sep 2026————

  1. 1.Ray White

    55%

    held 1st · 1.9K estimated branded searches · +24.8% vs prior month · +1.9 points

  2. 2.Bayleys

    24.2%

    held 2nd · 840 estimated branded searches · +15.1% vs prior month · -1.1 points

  3. 3.The Agency

    17.6%

    held 3rd · 610 estimated branded searches · +22% vs prior month · +0.2 points

  4. 4.Solomon Real Estate

    3.2%

    held 4th · 110 estimated branded searches · -8.3% vs prior month · -1 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among gisborne real estate agencies in New Zealand peaked at 58.8% in February 2026 and was lowest at 45% in December 2025.

How did search popularity change for New Zealand gisborne real estate agencies in August 2026?

  1. In August 2026, Ray White gained estimated Share of Search among gisborne real estate agencies in New Zealand, from 53.1% to 55%.

  2. In August 2026, Bayleys lost estimated Share of Search among gisborne real estate agencies in New Zealand, from 25.3% to 24.2%.

  3. In August 2026, Solomon Real Estate lost estimated Share of Search among gisborne real estate agencies in New Zealand, from 4.2% to 3.2%.

  4. Estimated monthly branded searches for The Agency in New Zealand rose 22% over 11 measured months, from 500 to 610 in August 2026.

Which hamilton real estate agencies compete with Ray White?

Ray White against hamilton real estate agencies in New Zealand, by month

Share of Search by month for Lodge Real Estate, Harcourts, Ray White, Lugtons, Bayleys, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthLodge Real EstateHarcourtsRay WhiteLugtonsBayleysLJ Hooker
Oct 202525.1%25.2%16%16.8%14.1%2.8%
Nov 202527.4%23.9%15.5%16.9%12.6%3.7%
Dec 202529.2%24.3%18%13.2%11.7%3.5%
Jan 202628.7%27.4%16.6%13.6%10.2%3.4%
Feb 202626.1%25.1%15%16.8%14.1%3%
Mar 202628.3%24.2%15.7%17.8%11.4%2.5%
Apr 202630.1%24.2%15.3%16%11.8%2.5%
May 202630%23.7%14.8%16.6%12.6%2.3%
Jun 202628.9%24.5%15.1%15.5%13.4%2.5%
Jul 202627.9%21.4%16.4%16.9%14.8%2.7%
Aug 202628.6%24.7%17.6%14.2%11.9%3%
Sep 2026——————

  1. 1.Lodge Real Estate

    28.6%

    held 1st · 3.1K estimated branded searches · +11.2% vs prior month · +0.7 points

  2. 2.Harcourts

    24.7%

    held 2nd · 2.7K estimated branded searches · +25.4% vs prior month · +3.3 points

  3. 3.Ray White

    17.6%

    moved from 4th to 3rd · 1.9K estimated branded searches · +16.6% vs prior month · +1.2 points

  4. 4.Lugtons

    14.2%

    moved from 3rd to 4th · 1.5K estimated branded searches · -8.9% vs prior month · -2.7 points

  5. 5.Bayleys

    11.9%

    held 5th · 1.3K estimated branded searches · -12.2% vs prior month · -2.8 points

  6. 6.LJ Hooker

    3%

    held 6th · 320 estimated branded searches · +18.5% vs prior month · +0.3 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among hamilton real estate agencies in New Zealand increased from 16% to 17.6%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 18% in December 2025 and was lowest at 14.8% in May 2026.
  • Across the 11 months ending August 2026, Ray White rose from 4th to 3rd among hamilton real estate agencies in New Zealand.

How did search popularity change for New Zealand hamilton real estate agencies in August 2026?

  1. In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%.

  2. In August 2026, Harcourts gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 21.4% to 24.7%.

  3. In August 2026, Lodge Real Estate gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 27.9% to 28.6%.

  4. In August 2026, Bayleys lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 14.8% to 11.9%.

  5. In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%.

  6. LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.3% to 3% in August 2026.

Which invercargill real estate agencies compete with Ray White?

Ray White against invercargill real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Professionals Real Estate, Raine & Horne. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsProfessionals Real EstateRaine & HorneTodd & Co RealtyOne AgencyNicol Realty
Oct 202551.5%29.2%6.9%6.6%1.9%3.6%0.28%
Nov 202548.6%34.3%6.9%5.9%1.8%1.3%1.3%
Dec 202540.8%37.7%10.4%6.6%1.6%2.2%0.63%
Jan 202642.4%38.4%5.6%6.7%1.3%4.5%1.1%
Feb 202641.5%37.4%7.3%8.7%1.6%2.7%0.81%
Mar 202645.4%34.6%8.4%5.9%1.7%2.5%1.5%
Apr 202643%37.4%6.9%8.1%1.6%1.9%1.2%
May 202652.8%29.2%5.1%7.6%2.5%2%0.84%
Jun 202651.8%30.6%7.4%6.2%1.5%1.8%0.88%
Jul 202645.3%35.4%7.8%6.6%1.8%1.8%1.2%
Aug 202646.9%34%7.6%7.6%1.7%1.3%0.99%
Sep 2026———————

  1. 1.Ray White

    46.9%

    held 1st · 1.4K estimated branded searches · -6% vs prior month · +1.5 points

  2. 2.Harcourts

    34%

    held 2nd · 1K estimated branded searches · -12.7% vs prior month · -1.4 points

  3. 3.Professionals Real Estate

    7.6%

    held 3rd · 230 estimated branded searches · -11.5% vs prior month · -0.2 points

  4. 4.Raine & Horne

    7.6%

    held 4th · 230 estimated branded searches · +4.5% vs prior month · +1 points

  5. 5.Todd & Co Realty

    1.7%

    moved from 6th to 5th · 50 estimated branded searches · -16.7% vs prior month · -0.2 points

  6. 6.One Agency

    1.3%

    moved from 5th to 6th · 40 estimated branded searches · -33.3% vs prior month · -0.5 points

  7. 7.Nicol Realty

    0.99%

    held 7th · 30 estimated branded searches · -25% vs prior month · -0.2 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among invercargill real estate agencies in New Zealand decreased from 51.5% to 46.9%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 52.8% in May 2026 and was lowest at 40.8% in December 2025.

How did search popularity change for New Zealand invercargill real estate agencies in August 2026?

  1. In August 2026, Ray White gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 45.3% to 46.9%.

  2. In August 2026, Raine & Horne gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 6.6% to 7.6%.

  3. In August 2026, Harcourts lost estimated Share of Search among invercargill real estate agencies in New Zealand, from 35.4% to 34%.

  4. In August 2026, Todd & Co Realty rose from 6th to 5th among invercargill real estate agencies in New Zealand.

  5. In August 2026, One Agency fell from 5th to 6th among invercargill real estate agencies in New Zealand.

  6. Estimated monthly branded searches for Nicol Realty in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.

Which masterton real estate agencies compete with Ray White?

Ray White against masterton real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Property Brokers, Tremains, Saywell & Co. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteProperty BrokersTremainsSaywell & Co
Oct 202552.6%26.3%21.2%0%
Nov 202546.6%31.1%22.3%0%
Dec 202547.5%30.5%22%0%
Jan 202645.5%30.1%23.6%0.81%
Feb 202643.5%29.2%15.6%11.7%
Mar 202642%30.7%18.7%8.7%
Apr 202650.4%28%15.2%6.4%
May 202650.8%25%17.4%6.8%
Jun 202648.8%28.1%17.4%5.8%
Jul 202647.2%32%16%4.8%
Aug 202650.3%25.2%16.8%7.7%
Sep 2026————

  1. 1.Ray White

    50.3%

    held 1st · 720 estimated branded searches · +22% vs prior month · +3.1 points

  2. 2.Property Brokers

    25.2%

    held 2nd · 360 estimated branded searches · -10% vs prior month · -6.8 points

  3. 3.Tremains

    16.8%

    held 3rd · 240 estimated branded searches · +20% vs prior month · +0.8 points

  4. 4.Saywell & Co

    7.7%

    held 4th · 110 estimated branded searches · +83.3% vs prior month · +2.9 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among masterton real estate agencies in New Zealand decreased from 52.6% to 50.3%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among masterton real estate agencies in New Zealand peaked at 52.6% in October 2025 and was lowest at 42% in March 2026.

How did search popularity change for New Zealand masterton real estate agencies in August 2026?

  1. In August 2026, Ray White gained estimated Share of Search among masterton real estate agencies in New Zealand, from 47.2% to 50.3%.

  2. In August 2026, Saywell & Co gained estimated Share of Search among masterton real estate agencies in New Zealand, from 4.8% to 7.7%.

  3. In August 2026, Tremains gained estimated Share of Search among masterton real estate agencies in New Zealand, from 16% to 16.8%.

  4. In August 2026, Property Brokers lost estimated Share of Search among masterton real estate agencies in New Zealand, from 32% to 25.2%.

Which residential real estate agencies compete with Ray White?

Ray White against residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Barfoot & Thompson, Property Brokers, Arizto. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoLJ HookerRaine & HorneNew Zealand Sotheby’s International RealtyTall PoppyProfessionals Real EstateOne AgencyFirst National Real EstateHarveys Real EstateCentury 21
Oct 202533.1%20.1%14.7%11.5%8.5%4.5%2.2%1.4%0.64%1%1%0.66%0.42%0.05%0.01%
Nov 202534.6%18.4%14.7%11.9%8.8%4%2.3%1.5%0.75%1.1%1.1%0.59%0.37%0.05%0.01%
Dec 202536.3%18.8%14%10.7%8%4.2%2.4%1.4%0.71%1.1%1.4%0.6%0.37%0.06%0.01%
Jan 202635%18.1%12.5%12.3%9%4.8%2.7%1.5%0.89%1%1.1%0.67%0.39%0.05%0.01%
Feb 202634.1%17.9%13.9%11.9%8.8%5.7%1.9%1.7%0.93%1%1.1%0.54%0.34%0.04%0.02%
Mar 202634.6%18.7%13.2%13.3%8%5.4%1.5%1.3%1%0.94%1.2%0.53%0.33%0.04%0.03%
Apr 202637.5%18.3%12.5%11%8%5.5%1.8%1.4%0.94%0.96%1.1%0.49%0.33%0.04%0.02%
May 202634.7%18.5%13.6%11%9.4%5.7%1.6%1.6%0.96%1%1.1%0.49%0.32%0.04%0.02%
Jun 202636.3%18.7%12.9%11.5%8.3%5.3%1.7%1.4%0.89%0.84%1.2%0.43%0.34%0.06%0.02%
Jul 202637.1%17.7%12.7%11.8%8.5%5.2%1.7%1.5%0.95%0.91%1%0.46%0.36%0.03%0.02%
Aug 202635.1%19%12.9%11.2%8.5%5.9%1.8%1.3%1.2%1%1%0.48%0.33%0.05%0.02%
Sep 2026———————————————

  1. 1.Ray White

    35.1%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2 points

  2. 2.Harcourts

    19%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +1.4 points

  3. 3.Bayleys

    12.9%

    held 3rd · 23.4K estimated branded searches · +6.2% vs prior month · +0.2 points

  4. 4.Barfoot & Thompson

    11.2%

    held 4th · 20.4K estimated branded searches · -0.2% vs prior month · -0.6 points

  5. 5.Property Brokers

    8.5%

    held 5th · 15.3K estimated branded searches · +4.3% vs prior month · 0 points

  6. 6.Arizto

    5.9%

    held 6th · 10.7K estimated branded searches · +18.6% vs prior month · +0.7 points

  7. 7.LJ Hooker

    1.8%

    held 7th · 3.3K estimated branded searches · +11.5% vs prior month · +0.1 points

  8. 8.Raine & Horne

    1.3%

    held 8th · 2.4K estimated branded searches · -3.6% vs prior month · -0.1 points

  9. 9.New Zealand Sotheby’s International Realty

    1.2%

    moved from 10th to 9th · 2.2K estimated branded searches · +34.5% vs prior month · +0.3 points

  10. 10.Tall Poppy

    1%

    moved from 11th to 10th · 1.9K estimated branded searches · +17.8% vs prior month · +0.1 points

  11. 11.Professionals Real Estate

    1%

    moved from 9th to 11th · 1.8K estimated branded searches · +0.56% vs prior month · 0 points

  12. 12.One Agency

    0.48%

    held 12th · 870 estimated branded searches · +10.1% vs prior month · 0 points

  13. 13.First National Real Estate

    0.33%

    held 13th · 600 estimated branded searches · -4.8% vs prior month · 0 points

  14. 14.Harveys Real Estate

    0.05%

    held 14th · 90 estimated branded searches · +80% vs prior month · 0 points

  15. 15.Century 21

    0.02%

    held 15th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among residential real estate agencies in New Zealand increased from 33.1% to 35.1%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 37.5% in April 2026 and was lowest at 33.1% in October 2025.

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 17.7% to 19%.

  2. In August 2026, Arizto gained estimated Share of Search among residential real estate agencies in New Zealand, from 5.2% to 5.9%.

  3. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 37.1% to 35.1%.

  4. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11.8% to 11.2%.

  5. In August 2026, New Zealand Sotheby’s International Realty rose from 10th to 9th among residential real estate agencies in New Zealand.

  6. In August 2026, Tall Poppy rose from 11th to 10th among residential real estate agencies in New Zealand.

Which queenstown real estate agencies compete with Ray White?

Ray White against queenstown real estate agencies in New Zealand, by month

Share of Search by month for Colliers, Ray White, One Agency, Walker & Co Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthColliersRay WhiteOne AgencyWalker & Co Real EstateQueenstown Lakes Realty
Oct 202539%49.4%7.8%2.6%1.3%
Nov 202540.3%50.6%6.5%1.3%1.3%
Dec 202541.7%48.6%5.6%2.8%1.4%
Jan 202640.2%52.4%3.7%2.4%1.2%
Feb 202639.8%48.2%8.4%2.4%1.2%
Mar 202646.2%46.2%6.6%1.1%0%
Apr 202646.7%43.5%6.5%2.2%1.1%
May 202648.2%43.5%4.7%2.4%1.2%
Jun 202642.5%50%3.8%2.5%1.3%
Jul 202645.7%48.1%3.7%1.2%1.2%
Aug 202648%46%3%2%1%
Sep 2026—————

  1. 1.Colliers

    48%

    moved from 2nd to 1st · 480 estimated branded searches · +29.7% vs prior month · +2.3 points

  2. 2.Ray White

    46%

    moved from 1st to 2nd · 460 estimated branded searches · +17.9% vs prior month · -2.1 points

  3. 3.One Agency

    3%

    held 3rd · 30 estimated branded searches · 0% vs prior month · -0.7 points

  4. 4.Walker & Co Real Estate

    2%

    moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +0.8 points

  5. 5.Queenstown Lakes Realty

    1%

    moved from 4th to 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among queenstown real estate agencies in New Zealand decreased from 49.4% to 46%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 52.4% in January 2026 and was lowest at 43.5% in April 2026.
  • Across the 11 months ending August 2026, Ray White fell from 1st to 2nd among queenstown real estate agencies in New Zealand.

How did search popularity change for New Zealand queenstown real estate agencies in August 2026?

  1. In August 2026, Colliers overtook Ray White to take the highest estimated Share of Search among queenstown real estate agencies in New Zealand, at 48%.

  2. In August 2026, Walker & Co Real Estate overtook Queenstown Lakes Realty to rank 4th among queenstown real estate agencies in New Zealand, at 2%.

  3. In August 2026, Ray White lost estimated Share of Search among queenstown real estate agencies in New Zealand, from 48.1% to 46%.

  4. In August 2026, One Agency lost estimated Share of Search among queenstown real estate agencies in New Zealand, from 3.7% to 3%.

Which rotorua real estate agencies compete with Ray White?

Ray White against rotorua real estate agencies in New Zealand, by month

Share of Search by month for Ray White, EVES Real Estate, Harcourts, Arizto, First National Real Estate, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteEVES Real EstateHarcourtsAriztoFirst National Real EstateLJ HookerKEY Real Estate
Oct 202547.2%15.5%18.9%13.1%3.1%1.9%0.24%
Nov 202548%14.9%18.6%13.6%3%1.5%0.5%
Dec 202546.2%16.1%19%13.6%2.5%2.2%0.32%
Jan 202639.6%26.1%18.2%10.4%4%1.2%0.5%
Feb 202644.4%18.9%18.9%13.4%2.7%1.2%0.5%
Mar 202645.4%20.8%18.4%10.5%2.9%1.5%0.44%
Apr 202643.3%20.8%21.5%10.1%3%1%0.25%
May 202641.9%22.2%18.9%12.6%2.8%1.3%0.25%
Jun 202642.9%23.2%18.4%11.8%2.1%1.3%0.26%
Jul 202643.4%22.1%18.3%12.2%2.5%1.3%0.25%
Aug 202642.4%22.1%17.5%13%2.5%2.3%0.25%
Sep 2026———————

  1. 1.Ray White

    42.4%

    held 1st · 1.7K estimated branded searches · -1.2% vs prior month · -1 points

  2. 2.EVES Real Estate

    22.1%

    held 2nd · 880 estimated branded searches · +1.1% vs prior month · 0 points

  3. 3.Harcourts

    17.5%

    held 3rd · 700 estimated branded searches · -2.8% vs prior month · -0.7 points

  4. 4.Arizto

    13%

    held 4th · 520 estimated branded searches · +8.3% vs prior month · +0.8 points

  5. 5.First National Real Estate

    2.5%

    held 5th · 100 estimated branded searches · 0% vs prior month · 0 points

  6. 6.LJ Hooker

    2.3%

    held 6th · 90 estimated branded searches · +80% vs prior month · +1 points

  7. 7.KEY Real Estate

    0.25%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among rotorua real estate agencies in New Zealand decreased from 47.2% to 42.4%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 48% in November 2025 and was lowest at 39.6% in January 2026.

How did search popularity change for New Zealand rotorua real estate agencies in August 2026?

  1. In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%.

  2. In August 2026, Arizto gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 12.2% to 13%.

  3. In August 2026, Ray White lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 43.4% to 42.4%.

  4. In August 2026, Harcourts lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 18.3% to 17.5%.

  5. Estimated monthly branded searches for EVES Real Estate in New Zealand rose 37.5% over 11 measured months, from 640 to 880 in August 2026.

  6. Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.

Which taupo real estate agencies compete with Ray White?

Ray White against taupo real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Tremains, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsTremainsNew Zealand Sotheby’s International RealtyLJ Hooker
Oct 202544.2%30.2%20.9%1.7%2.9%
Nov 202547.1%33.9%15.3%1.6%2.1%
Dec 202538.2%41.6%16.9%1.1%2.2%
Jan 202648.8%31%15.3%2%3%
Feb 202643.9%30.4%21.1%1.8%2.9%
Mar 202641.1%36.7%17.4%0.97%3.9%
Apr 202639.2%38%19%1.9%1.9%
May 202644.4%31.3%20%1.3%3.1%
Jun 202646.6%28.8%19.6%1.2%3.7%
Jul 202644.3%34.1%18.6%1.2%1.8%
Aug 202643.2%33.1%19.5%2.4%1.8%
Sep 2026—————

  1. 1.Ray White

    43.2%

    held 1st · 730 estimated branded searches · -1.4% vs prior month · -1.1 points

  2. 2.Harcourts

    33.1%

    held 2nd · 560 estimated branded searches · -1.8% vs prior month · -1 points

  3. 3.Tremains

    19.5%

    held 3rd · 330 estimated branded searches · +6.5% vs prior month · +1 points

  4. 4.New Zealand Sotheby’s International Realty

    2.4%

    moved from 5th to 4th · 40 estimated branded searches · +100% vs prior month · +1.2 points

  5. 5.LJ Hooker

    1.8%

    moved from 4th to 5th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among taupo real estate agencies in New Zealand decreased from 44.2% to 43.2%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among taupo real estate agencies in New Zealand peaked at 48.8% in January 2026 and was lowest at 38.2% in December 2025.

How did search popularity change for New Zealand taupo real estate agencies in August 2026?

  1. In August 2026, New Zealand Sotheby’s International Realty overtook LJ Hooker to rank 4th among taupo real estate agencies in New Zealand, at 2.4%.

  2. In August 2026, Tremains gained estimated Share of Search among taupo real estate agencies in New Zealand, from 18.6% to 19.5%.

  3. In August 2026, Ray White lost estimated Share of Search among taupo real estate agencies in New Zealand, from 44.3% to 43.2%.

  4. In August 2026, Harcourts lost estimated Share of Search among taupo real estate agencies in New Zealand, from 34.1% to 33.1%.

  5. Estimated monthly branded searches for LJ Hooker in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

Which timaru real estate agencies compete with Ray White?

Ray White against timaru real estate agencies in New Zealand, by month

Share of Search by month for Harcourts, LJ Hooker, Ray White, Property Brokers, Raine & Horne, Bayleys, PGG Wrightson Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthHarcourtsLJ HookerRay WhiteProperty BrokersRaine & HorneBayleysPGG Wrightson Real Estate
Oct 202536.1%10.7%11%16.3%15.4%5.8%4.7%
Nov 202538.4%9.4%13.9%16%15.7%3.3%3.3%
Dec 202535.4%11.4%12.9%15.4%16.8%5%3.2%
Jan 202633.9%11.4%12.6%18.4%17%3.8%2.9%
Feb 202635.5%10.4%12.2%18.2%15.2%4.8%3.6%
Mar 202634%10.9%15.1%18%13.7%5.1%3.1%
Apr 202632.3%11.8%15.2%16.3%16.7%3.4%4.2%
May 202632.7%11.9%15.3%14.6%18%5.4%2%
Jun 202635.3%12.8%14.3%15.8%13.1%5.8%3%
Jul 202633.6%14.9%13.1%13.1%15.9%7.3%2.1%
Aug 202634%18.2%14%13.7%10.9%5.6%3.5%
Sep 2026———————

  1. 1.Harcourts

    34%

    held 1st · 970 estimated branded searches · 0% vs prior month · +0.5 points

  2. 2.LJ Hooker

    18.2%

    moved from 3rd to 2nd · 520 estimated branded searches · +20.9% vs prior month · +3.4 points

  3. 3.Ray White

    14%

    moved from 5th to 3rd · 400 estimated branded searches · +5.3% vs prior month · +0.9 points

  4. 4.Property Brokers

    13.7%

    held 4th · 390 estimated branded searches · +2.6% vs prior month · +0.5 points

  5. 5.Raine & Horne

    10.9%

    moved from 2nd to 5th · 310 estimated branded searches · -32.6% vs prior month · -5 points

  6. 6.Bayleys

    5.6%

    held 6th · 160 estimated branded searches · -23.8% vs prior month · -1.7 points

  7. 7.PGG Wrightson Real Estate

    3.5%

    held 7th · 100 estimated branded searches · +66.7% vs prior month · +1.4 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among timaru real estate agencies in New Zealand increased from 11% to 14%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among timaru real estate agencies in New Zealand peaked at 15.3% in May 2026 and was lowest at 11% in October 2025.
  • Across the 11 months ending August 2026, Ray White rose from 4th to 3rd among timaru real estate agencies in New Zealand.

How did search popularity change for New Zealand timaru real estate agencies in August 2026?

  1. In August 2026, LJ Hooker overtook Raine & Horne to rank 2nd among timaru real estate agencies in New Zealand, at 18.2%.

  2. In August 2026, Ray White overtook Raine & Horne to rank 3rd among timaru real estate agencies in New Zealand, at 14%.

  3. In August 2026, PGG Wrightson Real Estate gained estimated Share of Search among timaru real estate agencies in New Zealand, from 2.1% to 3.5%.

  4. In August 2026, Property Brokers gained estimated Share of Search among timaru real estate agencies in New Zealand, from 13.1% to 13.7%.

  5. In August 2026, Raine & Horne lost estimated Share of Search among timaru real estate agencies in New Zealand, from 15.9% to 10.9%.

  6. In August 2026, Bayleys lost estimated Share of Search among timaru real estate agencies in New Zealand, from 7.3% to 5.6%.

Which wellington real estate agencies compete with Ray White?

Ray White against wellington real estate agencies in New Zealand, by month

Share of Search by month for Lowe & Co, Ray White, Harcourts, Tommy’s Real Estate, Bayleys, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthLowe & CoRay WhiteHarcourtsTommy’s Real EstateBayleysNew Zealand Sotheby’s International RealtyTall Poppy
Oct 202522.1%26.6%17.2%17.7%12%3%1.5%
Nov 202525.9%25.2%16.8%13.8%13.5%3%1.9%
Dec 202519.8%21.6%22.1%14.1%16.2%3.9%2.3%
Jan 202631.3%22.4%16.7%12.5%9.3%6.1%1.7%
Feb 202624.3%25.5%16.6%16.2%9.8%5.9%1.6%
Mar 202624.7%23.6%15.4%14.9%12.5%7.4%1.5%
Apr 202622.5%26%15.9%16.2%12.2%5.5%1.7%
May 202623.7%27.2%16.3%15.5%9.9%5.4%1.9%
Jun 202620.8%26.9%16.7%16.7%12.3%5.3%1.4%
Jul 202624.6%25.7%16.5%16.1%10%5.6%1.6%
Aug 202623.4%21.2%17.6%17.6%11.8%6.4%1.8%
Sep 2026———————

  1. 1.Lowe & Co

    23.4%

    moved from 2nd to 1st · 1.2K estimated branded searches · +6.4% vs prior month · -1.1 points

  2. 2.Ray White

    21.2%

    moved from 1st to 2nd · 1.1K estimated branded searches · -7.8% vs prior month · -4.4 points

  3. 3.Harcourts

    17.6%

    held 3rd · 880 estimated branded searches · +18.9% vs prior month · +1.1 points

  4. 4.Tommy’s Real Estate

    17.6%

    held 4th · 880 estimated branded searches · +22.2% vs prior month · +1.6 points

  5. 5.Bayleys

    11.8%

    held 5th · 590 estimated branded searches · +31.1% vs prior month · +1.8 points

  6. 6.New Zealand Sotheby’s International Realty

    6.4%

    held 6th · 320 estimated branded searches · +28% vs prior month · +0.8 points

  7. 7.Tall Poppy

    1.8%

    held 7th · 90 estimated branded searches · +28.6% vs prior month · +0.2 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among wellington real estate agencies in New Zealand decreased from 26.6% to 21.2%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 27.2% in May 2026 and was lowest at 21.2% in August 2026.
  • Across the 11 months ending August 2026, Ray White fell from 1st to 2nd among wellington real estate agencies in New Zealand.

How did search popularity change for New Zealand wellington real estate agencies in August 2026?

  1. In August 2026, Bayleys gained estimated Share of Search among wellington real estate agencies in New Zealand, from 10% to 11.8%.

  2. In August 2026, Tommy’s Real Estate gained estimated Share of Search among wellington real estate agencies in New Zealand, from 16.1% to 17.6%.

  3. In August 2026, Harcourts gained estimated Share of Search among wellington real estate agencies in New Zealand, from 16.5% to 17.6%.

  4. In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among wellington real estate agencies in New Zealand, from 5.6% to 6.4%.

  5. In August 2026, Ray White lost estimated Share of Search among wellington real estate agencies in New Zealand, from 25.7% to 21.2%.

  6. In August 2026, Lowe & Co lost estimated Share of Search among wellington real estate agencies in New Zealand, from 24.6% to 23.4%.

Which whakatane real estate agencies compete with Ray White?

Ray White against whakatane real estate agencies in New Zealand, by month

Share of Search by month for Property Brokers, Ray White, Harcourts, Arizto, Bayleys. The figures are in the table below the chart.

View monthly share of search table
MonthProperty BrokersRay WhiteHarcourtsAriztoBayleysPGG Wrightson Real Estate
Oct 202524.2%26.7%23.1%13.9%10.6%1.5%
Nov 202523.8%28.1%21.3%14%11.1%1.7%
Dec 202518.8%27.2%25.2%15.3%11.4%2%
Jan 202627.5%25.9%22.7%13.4%8.9%1.6%
Feb 202624.1%23.2%26.6%15.4%10%0.83%
Mar 202623.3%22.9%23.3%18.6%11.1%0.79%
Apr 202625.6%25%25%11.9%10.8%1.7%
May 202625.5%24.8%25.5%11.3%11.3%1.4%
Jun 202626.8%25.2%29.9%9.4%7.1%1.6%
Jul 202631.1%27.2%21.9%9.9%8.6%1.3%
Aug 202630.1%25.2%24.5%11.9%7%1.4%
Sep 2026——————

  1. 1.Property Brokers

    30.1%

    held 1st · 430 estimated branded searches · -8.5% vs prior month · -1.1 points

  2. 2.Ray White

    25.2%

    held 2nd · 360 estimated branded searches · -12.2% vs prior month · -2 points

  3. 3.Harcourts

    24.5%

    held 3rd · 350 estimated branded searches · +6.1% vs prior month · +2.6 points

  4. 4.Arizto

    11.9%

    held 4th · 170 estimated branded searches · +13.3% vs prior month · +2 points

  5. 5.Bayleys

    7%

    held 5th · 100 estimated branded searches · -23.1% vs prior month · -1.6 points

  6. 6.PGG Wrightson Real Estate

    1.4%

    held 6th · 20 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among whakatane real estate agencies in New Zealand decreased from 26.7% to 25.2%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among whakatane real estate agencies in New Zealand peaked at 28.1% in November 2025 and was lowest at 22.9% in March 2026.
  • Across the 11 months ending August 2026, Ray White fell from 1st to 2nd among whakatane real estate agencies in New Zealand.

How did search popularity change for New Zealand whakatane real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among whakatane real estate agencies in New Zealand, from 21.9% to 24.5%.

  2. In August 2026, Arizto gained estimated Share of Search among whakatane real estate agencies in New Zealand, from 9.9% to 11.9%.

  3. In August 2026, Ray White lost estimated Share of Search among whakatane real estate agencies in New Zealand, from 27.2% to 25.2%.

  4. In August 2026, Bayleys lost estimated Share of Search among whakatane real estate agencies in New Zealand, from 8.6% to 7%.

  5. In August 2026, Property Brokers lost estimated Share of Search among whakatane real estate agencies in New Zealand, from 31.1% to 30.1%.

  6. Estimated monthly branded searches for PGG Wrightson Real Estate in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

Which whangarei real estate agencies compete with Ray White?

Ray White against whangarei real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Barfoot & Thompson, Bayleys, Harcourts. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteBarfoot & ThompsonBayleysHarcourts
Oct 202574.8%10.1%11.9%3.2%
Nov 202576.7%8.5%11.2%3.6%
Dec 202575.6%10.4%11%3%
Jan 202678.4%9.9%8.6%3.1%
Feb 202678.4%8.6%10.2%2.9%
Mar 202678.1%9%9.7%3.1%
Apr 202678.3%8.5%9.9%3.3%
May 202675%9.3%12.1%3.6%
Jun 202674.1%11%10.7%4.2%
Jul 202675.8%9.5%11%3.7%
Aug 202676.8%10%9.2%4%
Sep 2026————

  1. 1.Ray White

    76.8%

    held 1st · 5.4K estimated branded searches · +14.3% vs prior month · +1 points

  2. 2.Barfoot & Thompson

    10%

    moved from 3rd to 2nd · 700 estimated branded searches · +18.6% vs prior month · +0.5 points

  3. 3.Bayleys

    9.2%

    moved from 2nd to 3rd · 640 estimated branded searches · -5.9% vs prior month · -1.8 points

  4. 4.Harcourts

    4%

    held 4th · 280 estimated branded searches · +21.7% vs prior month · +0.3 points

Compare search popularity between Ray White and its closest rivals

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among whangarei real estate agencies in New Zealand increased from 74.8% to 76.8%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among whangarei real estate agencies in New Zealand peaked at 78.4% in February 2026 and was lowest at 74.1% in June 2026.

How did search popularity change for New Zealand whangarei real estate agencies in August 2026?

  1. In August 2026, Ray White gained estimated Share of Search among whangarei real estate agencies in New Zealand, from 75.8% to 76.8%.

  2. In August 2026, Bayleys lost estimated Share of Search among whangarei real estate agencies in New Zealand, from 11% to 9.2%.

  3. In August 2026, Barfoot & Thompson rose from 3rd to 2nd among whangarei real estate agencies in New Zealand.

How is Ray White measured?

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

69 branded search terms

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white ashburton rentals
  • ray white auckland
  • ray white auckland rentals
  • ray white blenheim
  • ray white cambridge
  • ray white christchurch
  • ray white christchurch rentals
  • ray white gisborne
  • ray white gisborne nz
  • ray white gisborne rentals
  • ray white hamilton
  • ray white houses for sale
  • ray white houses for sale blenheim
  • ray white invercargill
  • ray white masterton
  • ray white near me
  • ray white new zealand
  • ray white nz
  • ray white nz rentals
  • ray white otaki
  • ray white queenstown
  • ray white queenstown nz
  • ray white queenstown rentals
  • ray white real estate
  • ray white real estate agents
  • ray white real estate ashburton
  • ray white real estate blenheim
  • ray white real estate new zealand
  • ray white real estate nz
  • ray white real estate otaki
  • ray white real estate queenstown
  • ray white real estate rentals
  • ray white real estate waikanae
  • ray white real estate wanganui
  • ray white rentals
  • ray white rentals queenstown
  • ray white rentals wanganui
  • ray white rotorua
  • ray white rotorua rentals
  • ray white taupo
  • ray white tauranga
  • ray white tauranga rentals
  • ray white timaru
  • ray white timaru rentals
  • ray white wellington
  • ray white wellington nz
  • ray white whakatane
  • ray white whangarei
  • ray white whangarei rentals
  • raywhite
  • raywhite ashburton
  • raywhite christchurch
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwgisborne co nz
  • rwgisborne.co.nz
  • rwinvercargill co nz
  • rwinvercargill.co.nz
  • rwrotorua
  • rwrotorua co nz
  • rwrotorua.co.nz
  • rwtaupo.co.nz
  • rwwhangarei
  • rwwhangarei co nz
  • rwwhangarei.co.nz

Do you work for Ray White? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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