Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 22.6% of all New Zealand whakatane real estate agency searches, placing Ray White third out of seven agencies. When we asked both ChatGPT and Google AI Overviews about whakatane real estate agencies, Ray White appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Ray White is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Property BrokersShare of searches 30.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. HarcourtsShare of searches 24.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Ray WhiteShare of searches 22.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  4. AriztoShare of searches 11.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. BayleysShare of searches 6.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top whakatane real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray White appeared in all four answers. Ray White is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. EVES Real Estate Whakatāne2nd
  3. Property Brokers3rd
  4. Ray White4th
  5. Arizto5th
  6. Bayleys–
  7. PGG Wrightson Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ray White4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EVES Real Estate Whakatāne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Arizto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayleys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PGG Wrightson Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whakatane real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whakatane real estate agencies compete with Ray White?

Ray White against whakatane real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Harcourts, Ray White, Arizto, Bayleys, EVES Real Estate Whakatāne. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersHarcourtsRay WhiteAriztoBayleysEVES Real Estate WhakatānePGG Wrightson Real Estate
Oct 202526.3%21.6%25.4%15.9%7.8%1.7%1.3%
Nov 202524.1%20.6%28.1%15.6%7.5%2.5%1.5%
Dec 202519.6%25%25.6%17.3%8.3%2.4%1.8%
Jan 202629%21.4%25.7%13.8%5.2%3.3%1.4%
Feb 202625%26%22.1%16.7%7.4%2.5%0.49%
Mar 202625.6%21.3%22.3%20.9%7.1%2.4%0.47%
Apr 202628.9%23.9%24.6%13.4%5.6%2.1%1.4%
May 202628.7%24.3%25.2%11.3%6.1%3.5%0.87%
Jun 202630.3%25.7%24.8%10.1%5.5%2.8%0.92%
Jul 202634.7%21.8%25%9.7%4.8%3.2%0.81%
Aug 202632.5%23.8%23%12.7%4.8%2.4%0.79%
Sep 202630.1%24.8%22.6%11.3%6.8%3%1.5%

  1. 1.Property Brokers

    30.1%

    Held 1st. 400 estimated branded searches, -2.4% vs prior month. Share -2.5 points.

  2. 2.Harcourts

    24.8%

    Held 2nd. 330 estimated branded searches, +10% vs prior month. Share +1 points.

  3. 3.Ray White

    22.6%

    Held 3rd. 300 estimated branded searches, +3.4% vs prior month. Share -0.5 points.

  4. 4.Arizto

    11.3%

    Held 4th. 150 estimated branded searches, -6.3% vs prior month. Share -1.4 points.

  5. 5.Bayleys

    6.8%

    Held 5th. 90 estimated branded searches, +50% vs prior month. Share +2 points.

  6. 6.EVES Real Estate Whakatāne

    3%

    Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share +0.6 points.

  7. 7.PGG Wrightson Real Estate

    1.5%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share +0.7 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among whakatane real estate agencies in New Zealand decreased from 25.4% to 22.6%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among whakatane real estate agencies in New Zealand peaked at 28.1% in November 2025 and was lowest at 22.1% in February 2026.
  • Across the 12 months ending September 2026, Ray White fell from 2nd to 3rd among whakatane real estate agencies in New Zealand.

How did search popularity change for New Zealand whakatane real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys gained share of searches among whakatane real estate agencies in New Zealand, from 4.8% to 6.8%.

  2. In September 2026, Harcourts gained share of searches among whakatane real estate agencies in New Zealand, from 23.8% to 24.8%.

  3. In September 2026, PGG Wrightson Real Estate gained share of searches among whakatane real estate agencies in New Zealand, from 0.79% to 1.5%.

  4. In September 2026, EVES Real Estate Whakatāne gained share of searches among whakatane real estate agencies in New Zealand, from 2.4% to 3%.

  5. In September 2026, Property Brokers lost share of searches among whakatane real estate agencies in New Zealand, from 32.5% to 30.1%.

  6. In September 2026, Arizto lost share of searches among whakatane real estate agencies in New Zealand, from 12.7% to 11.3%.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

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How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Shown above
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
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